Headline

Content Editor @ MediBuddy | Content Services, Web Writing

About

With over five years of experience as a Content Editor at MediBuddy, I contribute to developing and managing high-quality content that aligns with organizational goals. My expertise lies in content services, web content writing, and content marketing, ensuring impactful communication that drives engagement and value. My professional journey reflects a strong foundation in content strategy and a commitment to excellence in delivering tailored content solutions. Collaborating and leading cross-functional teams, I focus on creating content that resonates with diverse audiences while supporting organizational objectives.

Location

Greater Bengaluru Area

AI stack

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Work experience

Content Editor at MediBuddy, May 2021 - Present · 5 yrs 6 mos

Content Specialist at MediBuddy, 2021 - Present · 5 yrs 10 mos, Led end-to-end content strategy across multiple business lines including healthcare services, OTC, corporate insurance and consultations. Managed multi-channel communication: push notifications, SMS, emailers, WhatsApp campaigns. Created high-performing SEO blogs, ad copies, landing pages, and social media campaigns. Owned paid campaign creatives for Google & Meta, improving engagement and conversion. Developed corporate communication assets including HR campaigns, branding, and internal messaging. Conceptualized video, GIF, and webinar content to drive user engagement. Ensured content quality and consistency across platforms.

Content Specialist at Housejoy, 2019 - 2021 · 2 yrs, Led content for SEO, product pages, and digital campaigns. Created high-converting category pages and product descriptions. Managed brand voice consistency across all touchpoints. Delivered marketing collaterals, brochures, and social content.

Content Team Lead at Housejoy Technologies, Jul 2018 - 2020 · 1 yr 7 mos

Content Specialist at Creditap, 2018 - 2019 · 1 yr, Owned end-to-end content and branding strategy. Built website content, blogs, and marketing collaterals. Led digital marketing initiatives and BTL campaigns. Strengthened brand positioning through consistent messaging.

Senior Consultant, Lateral Hiring/Clients and Deliveries at Talent Mappers Consulting India Pvt. Ltd., Jan 2016 - Jun 2018 · 2 yrs 6 mos

Education

Bachelor of Business Administration (BBA), The ICFAI University, Tripura

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