About
With over 4 years of experience in product and UX design, I thrive at the intersection of creativity and functionality—bridging gaps between user needs and business goals. From building seamless user journeys to leading cross-functional collaboration, I’ve designed products that make a difference for users and companies alike. I don’t just create designs; I craft experiences that are intuitive, data-driven, and aligned with product strategy. Currently, I’m spearheading the design of Konnect at Fynd, a unified platform that streamlines partner management. I also enhanced the user communication flow by redesigning Fynd’s communication feature—cutting down unnecessary touchpoints while keeping design systems agile and scalable. These projects underscore my ability to align creative outputs with strategic business objectives. Previously, I consulted as a UX Designer at Lollypop Design Studio, guiding the design of a mid-market financial product that catered to high-net-worth individuals. I also created a portfolio builder tool that enabled personalised, data-driven investment strategies. My experience spans both web and mobile platforms, blending aesthetics with usability. As a Freelance Designer, I’ve honed skills in adaptability—managing multiple clients while delivering high-impact solutions. Early in my career, I developed user-centric designs at ProCreator Solutions, improving accessibility and engagement for key product initiatives. My background in digital marketing further sharpened my ability to analyze user behavior and craft thoughtful, user-friendly designs. Tools and frameworks like Figma, Sketch, prototyping, and design systems are integral to my workflow. I combine these with Enterprise Design Thinking principles to create outcomes that aren’t just beautiful—they work. What drives me is the excitement of solving complex challenges, facilitating smoother user flows, and creating systems that scale effortlessly. Let’s connect—I’d love to collaborate and help shape the future of digital experiences
Work experience
Product Designer 2 at Upstox, Jan 2026 - Present · 8 mos, Mumbai, Maharashtra, India, Designing for advanced trading use cases including scalping and portfolio hedging, turning complex systems into simple, efficient experiences.
Product Designer 2 at Fynd (Shopsense Retail Technologies Ltd.), Apr 2025 - Jan 2026 · 9 mo, Hybrid, Leading design for Fynd Engage, building a scalable loyalty program platform for Reliance and partner companies.
Product Designer at Fynd (Shopsense Retail Technologies Ltd.), May 2024 - Apr 2025 · 1 yr, Mumbai, Maharashtra, India, Crafting enterprise experiences at Fynd, Reliance-backed omnichannel platform powering 10,000+ stores and 100+ global brands. Leading design for Konnect and Communications, streamlining partner management and internal workflows using Fynd’s evolving design system.
Freelance Designer at Self-Employed, Dec 2023 - Mar 2024 · 4 mos
UX Designer at Lollypop Design Studio, Jul 2022 - Jul 2023 · 1 yr 1 mo, Mumbai, Maharashtra, India, Co-led design for a mid-market wealth product at a global financial firm, crafting tailored investment workflows and advanced portfolio tools for HNIs. Brought strategic, research-driven design to multiple fast-paced, cross-functional projects.
User Experience Designer at ProCreator - Digital Design Agency, Mar 2021 - Jul 2022 · 1 yr 5 mos, Mumbai, Maharashtra, India, led user-centered design initiatives across diverse projects for both multinational corporations and high-growth startups. Working within cross-functional teams, I was responsible for: Conducting in-depth user research to uncover behavioral insights and inform strategic design decisions. Defining end-to-end user flows and information architecture to create seamless and intuitive product experiences. Designing high-fidelity mockups and interactive prototypes that balanced business goals with user needs.
