Headline

Group Design Manager | Design Strategy | UX | Service Design | CX & Digital Transformation | Agentic AI | Innovation Consulting | Systems Thinking | Visual Design | Ex-Citi | Ex-Deloitte | Design Educator | Fashion

About

I am a design manager with a decade of experience in creating ethical and sustainable solutions that address unarticulated user needs. With a master's in design management from SCAD, Savannah, and a bachelor's in design from NIFT, Bengaluru, I presently lead and manage the design strategy team at WNS, Part of Capgemini. I have also lead the experience insights and innovation team in the consumer banking division at Citi Bank, New York in the past. My approach is rooted in human-centered design and research.

Location

Bengaluru

AI stack

antigravity

cursor

opencode

Work experience

Group Design Manager - UX, Design Strategy and Service Design at WNS, Sep 2025 - Present · 1 yr, India, 1. Design Strategy & UX Leadership Lead and manage design strategy and UX at WNS Co-Creation Labs, driving digital transformation through human-centered innovation across Insurance, Banking & Financial Services (BFSI), Healthcare, Retail, Travel & Hospitality, and Utilities. 2. Stakeholder Alignment & Workshop Facilitation Oversee a multidisciplinary team and facilitate design thinking workshops with senior stakeholders to align business goals with user needs. 3. Team Building & Capability Development Build and scale high-performing design teams by leading hiring, defining interview frameworks, and mentoring designers toward craft excellence and systems thinking. 4. Budget & Resource Optimization Manage design budgets across tools, research, and talent allocation, ensuring optimal ROI while scaling high-impact human-centered initiatives 5. Business Transformation & Value Realization Contributed to the UX research, design strategy, and experience transformation that supported a multi-million-dollar client engagement through customer journey redesign, operational optimization, and cross-functional collaboration.

Professor (Interaction Design and Research) at Alliance University, May 2024 - Sep 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Lectures and Workshops: Deliver, conduct workshops, and lead studio sessions on UX design principles, tools, and techniques. • Research Projects: Conducting and leading research in UX design, human-computer interaction, and related fields. • Event Organization: Organizing conferences, workshops, and seminars to foster knowledge exchange and networking • Lead the marketing and branding initiatives for the School of Design. • Build collaborations with startups, corporates, and NGOs for live projects, internships, or industry talks.

Lead UX Consultant at NR Innovation and Design, Apr 2023 - Sep 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, • Research- Collaborating with clients or project teams to define research objectives, scope, and methodology. Conducting various research activities to gather insights about users. • Design- Creating the structure and organization of content within a digital product. Developing low-fidelity wireframes or interactive prototypes to visualize the layout, flow, and functionality of a digital product

Lead Experience Researcher and Strategist ( Insights and Innovation) at Citi, Aug 2021 - Apr 2023 · 1 yr 9 mos, New York City Metropolitan Area, • Ideation- Conducted UX ideation sessions and design sprints with designers, researchers, developers, and other stakeholders in a large corporate agile team environment working on inclusive design with a mission to make the brand accessible to diverse audiences. Led the generative research in this workspace. • Analysis- Conducted quantitative analysis of the omnichannel customer experience of large financial providers in the different domains like -Redesign, Acquire & Grow, Shop, Payments, and Borrow. • Design- Design layouts, interactions, and transitions around Citi.com product detail pages for both desktop and mobile devices. This led to a 40% rise in Hero engagement of Citi’s website in both desktop and mobile versions. • Testing- Evaluative Research (Usability Testing - Check the usability and success of UI mocks, analyze the patterns, and inform the Product team about the product detail page improvements and features) for both website and mobile in different domains- Payments, Wealth, and Shop segment. This led to a 55% increase in users' bank application rates for various products and a 64% rise in various Card applications especially. • Iteration- Analyze responses and synthesize insights to update the design and product team with recommendations from updates. Iterated the user flow according to the design recommendations coming from the research. With the help of these insights, the acquisition rate for Citi.com both in customers and prospects doubled during this time. • Strategy- Developed experience strategies through benchmark UI analysis in the Digital Engagement Segment while working with both the product team and upper-level management. • Guidance- Provided guidance to a team of assistant designers, researchers, and content writers through regular feedback sessions to enhance their design skills and problem-solving abilities.

UX Researcher at Democracy Labs LLC, Jun 2021 - Aug 2021 · 3 mos, • Qualitative Research- Use diverse UX research tools to discover usability issues when volunteers search and apply for a project on Democracy Lab. • Quantitative Analysis- Observe and measure if users understand the app’s functionality and values, and users’ satisfaction when using the app while working with the design team

Product Designer at Landmark Group, Jun 2016 - Jul 2019 · 3 y 1 mo, Bangalore

Education

Master's degree, Strategic Design Management, Savannah College of Art and Design

Bachelor's degree, Apparel and Textiles, National Institute of Fashion Technology (NIFT)