Headline

Senior Product Designer · Figma · Design Systems · End-to-End UX | B2C & B2B · E-commerce · Fintech · Travel | Turning complex problems into experiences that ship and perform

About

I’m a Senior Product Designer with 5+ years of experience working on consumer-facing digital products, most recently at Victoria’s Secret. I have been designing clear, usable mobile experiences, especially where journeys are complex and user intent is high. I work closely with product managers, engineers, and researchers to translate business and user problems into practical, scalable design solutions. I started my career in architecture, which shaped how I think about structure, systems, and problem-solving beyond individual screens. That background continues to influence how I approach product design thinking end-to-end, not just at a feature level. I’ve worked across retail, finance, and travel, contributing to discovery, user flows, interaction design, and design systems. I enjoy owning problems deeply and building experiences that feel intuitive and reliable for everyday users.

Location

Pune District

AI stack

codex

cursor

Work experience

User Experience Designer at Victoria’s Secret & Co., Sep 2023 - Aug 2025 · 2 yrs, Remote, Led end-to-end design for 4 major initiatives on a global e-commerce platform serving 27M+ monthly users, owning discovery through to shipped product across web, iOS, and Android. Redesigned the product filter experience in Figma using interaction design and usability testing, driving measurable improvements in filter engagement and revenue performance. Designed and shipped contextual opt-in experiences validated through user research and analytics, contributing to significant weekly demand and revenue growth. Facilitated workshops using FigJam and Miro across 20+ stakeholders, converting research synthesis and competitive benchmarking into documented design decisions tracked in Jira. Evolved the Design System with scalable, production-ready components in Figma and mentored 2 junior designers through structured design reviews

User Experience Designer at Travelopia, Dec 2021 - Nov 2023 · 2 yrs, Bengaluru, Karnataka, India, Directed end-to-end UX across 3 travel brands (Moorings, Sunsail, Exodus), owning discovery, interaction design, and developer handoff in Figma. Restructured information architecture and rebuilt components for the Advance Guest Information flow, achieving a 44% reduction in customer service calls and saving 1,247 calls in 3 months. Built a 0-to-1 design system with 20+ reusable components in Figma, improving workflow efficiency by 25% and ensuring UI consistency across 3 brands. Conducted 3-4 user interviews per project via UserTesting and ran workshops with 7-8 participants, translating findings into wireframes and high-fidelity prototypes.

User Experience Designer at Bajaj Finserv, Dec 2020 - Nov 2021 · 1 yr, Pune Division, Maharashtra, India, Owned UX for the personal loan module on a super app with 50M+ users, designing multi-step loan journeys across web, mobile, and WhatsApp bot. Redesigned the end-to-end loan application flow using interaction design, information architecture, and usability testing, achieving measurable uplift in applications and reduction in drop-offs. Partnered with legal, product, and compliance teams to navigate RBI regulations while balancing user experience with business requirements. Delivered accessible designs across web and mobile to WCAG 2.2 standards through to developer handoff.

User Experience Analyst at Vmoksha Technologies Pvt. Ltd, Aug 2020 - Nov 2020 · 4 mos, Designed 40+ screens across responsive websites and mobile apps for two startup clients, applying user-centred design principles across wireframing, visual design, and high-fidelity prototyping, with accessibility standards and heuristic evaluation through to developer-ready documentation.

Architect at Sobha Ltd. & Architecture Studios, Jun 2015 - Jul 2020 · 5 yrs 2 mos, Owned 20+ end-to-end architecture and interior design projects over 5 years, coordinating cross-functional teams and stakeholders to deliver complex spatial solutions on time and within the brief.

Education

Madhav Institute of Technology and Science, Gwalior

Bachelor of Architecture, Madhav Institute of Technology and Science