---
title: "Neelabja Adkuloo - Senior Marketing Manager in United Arab Emirates | Tal"
description: "Meet Neelabja Adkuloo, Senior Growth Marketing Leader with 10 years’ experience building Full-Funnel Demand Generation engines across the GCC, US, EU, UK, and APAC | Brand, Communications & Partnerships | SEO/AEO/GEO Consultant based in United Arab Emirates. AI stack includes claude code, claude, a..."
image: "https://tal.club/meet/neelabja-adkuloo/share-image"
---

# Neelabja Adkuloo on Tal

## Headline

Senior Growth Marketing Leader with 10 years’ experience building Full\-Funnel Demand Generation engines across the GCC, US, EU, UK, and APAC \| Brand, Communications & Partnerships \| SEO/AEO/GEO Consultant

## About

Over the past decade, I’ve sat at the intersection of GTM Strategy, Full\-Funnel Demand Generation, Search Engine Dominance, and Marketing Operations\. Whether building high\-converting lifecycle automations, driving AI\-native search optimization \(GEO/AEO\), or leading multi\-market content strategy, my focus is always the same: turning user intent into predictable revenue pipeline\. KEY HIGHLIGHTS & IMPACT: Scaled Organic Web Traffic 25x: Directed full\-funnel content, keyword clustering, and SEO strategy at Mailmodo, growing organic visitors from 140,000 to 3\.6\+ million annually\. Enterprise CRM & Automation Architecture: Built multi\-stage sales pipelines, automated nurture sequences, dynamic contact segmentation, and lead\-scoring models on HubSpot at Zenskar\. AI\-Native Marketing Operations: Early adopter of Generative Engine Optimization \(GEO/AEO\)\. Harnessing Claude, ChatGPT, and Perplexity to capture LLM citations, optimize multi\-channel media, and analyze sales call datasets for actionable buyer insights\. Global Team Leadership: Led and mentored cross\-functional teams of full\-time marketers and global freelance contractors across the GCC, US, EU, UK & APAC\. CORE EXPERTISE & TECH STACK: Strategy & Positioning: 360° Go\-To\-Market \(GTM\) Strategy, Value Proposition Development, ICP & Buyer Personas, Competitive Intelligence, Sales Enablement\. Growth & Demand Gen: Full\-Funnel Optimization, High\-Intent BOFU SEO, Generative Engine Optimization \(GEO/AEO\), Outbound Cold Email, Lifecycle Nurture Streams\. Ops & Analytics: CRM Architecture, Lead Scoring, Channel Governance & QA, Multi\-CMS Management, Conversion Rate Optimization \(CRO\)\. Tools: GA4, Google Search Console, Ahrefs, Semrush, HubSpot, Apollo\.io, Instantly, Claude, ChatGPT Pro, Perplexity, Gemini\. CONNECT WITH ME: Always open to discussing Marketing, Demand Gen Strategy, Organic Growth, and AI\-driven Marketing Ops\. Feel free to connect at https://zcal\.co/neelabjaadkuloo/discovery\-call or drop an email at adkuloon@gmail\.com\.

## Location

United Arab Emirates

## AI stack

claude code

claude

codex

cursor

Granola

Wispr Flow

## Work experience

Senior Marketing Manager at Zenskar, Oct 2024 \- Present · 1 y 10 mo, New York, United States, → Drove $10M\+ in marketing\-sourced pipeline by building a full\-funnel demand generation engine across SEO, content, lifecycle, community and partnerships for a B2B fintech SaaS firm focused on the US and UK markets → Owned a $1M annual marketing budget, building channel\-level attribution and ROI dashboards in HubSpot to forecast pipeline and optimize spend, reducing CAC by 15% → Defined ICP , product positioning and category narrative, translating them into sales enablement collateral and case studies that improved MQL\-to\-SQL conversion 35% on $100K ACV enterprise deals → Exceeded enterprise revenue KPIs every quarter by hiring and leading an 8\-person cross\-functional marketing team focused on pipeline growth, funnel optimization, brand awareness and thought leadership → Launched company\-wide answer engine optimization \(AEO\) and generative engine optimization \(GEO\) roadmap, growing LLM referral traffic 116% quarterly and establishing AI search as a measurable acquisition channel

Head of Marketing \- Content at quso\.ai, Aug 2023 \- Sep 2024 · 1 y 1 mo, New York, United States, → Drove 1,200\+ MQLs influencing $2M\+ in pipeline for a B2C AI SaaS social media and video marketing platform → Lifted ICP\-qualified traffic 6x, from 5% to 30% of total sessions, by building GTM playbooks for the US, UK and EU → Co\-owned product\-led growth \(PLG\) initiatives to drive user acquisition, activation, and conversion with the Head of Product, increasing free\-to\-paid conversion by 20% and trial\-to\-paid conversion by 30% → Launched an influencer\-led webinar demand generation program that contributed 30% of marketing pipeline → Raised paid CTR from 1\.3% to 6\.5% across Google Ads and LinkedIn Ads through creative and copy testing

Senior Marketing Manager at Mailmodo, Apr 2022 \- Aug 2023 · 1 y 4 mo, Delaware, United States, → Generated $10M\+ in marketing qualified pipeline for a B2B SaaS email marketing platform by managing a $1M marketing P&L and launching targeted account\-based marketing \(ABM\) campaigns → Scaled inbound acquisition to 1,300\+ monthly signups through high\-intent SEO content, product marketing initiatives, trade shows, events and conferences across the US, UK and EU, managing external agencies and vendors → Reduced CAC 56% from $45 to $20 by optimising performance marketing funnel for LinkedIn Ads and Google Ads → Built the LinkedIn demand gen playbook, converting 4M\+ founder impressions into 50\+ monthly sales meetings → Generated $1M in annual expansion revenue through upsell and cross\-sell campaigns, targeting a 100K\- subscriber lifecycle program with 40% open rates → Hired and scaled a 10\-person international marketing team across 3 regions

Founder & Head of Marketing at Cultivated Copy, Oct 2019 \- Apr 2022 · 2 y 6 mo, Gurugram, Haryana, India, → Founded and led a growth marketing agency, serving as fractional CMO for 10\+ SaaS, technology and consumer brands across the GCC, MENA and US, collectively driving $225M\+ in aggregate marketing\-sourced pipeline → Built repeatable full\-funnel sales\-led growth \(SLG\) motions for enterprise clients, generating 200\+ marketing\- qualified opportunities monthly through integrated inbound demand generation → Led product launch programs end\-to\-end, from pre\-launch demand generation through launch and sustained pipeline activation, across above\-the\-line \(ATL\), below\-the\-line \(BTL\), digital, and marketplace channels → Clients: Lever Bridge Company \(Dubai\), Illumine \(UAE\), DevRev \(US\), Supademo \(US\)

Marketing Manager at TravelTriangle, Sep 2018 \- Oct 2019 · 1 y 1 mo, Gurugram, Haryana, India, → Led APAC go\-to\-market for Asia's largest holiday marketplace, building the inbound demand engine that doubled regional revenue to $4\.5M → Lifted in\-app conversion rate from 1% to 4% through A/B testing and conversion rate optimization \(CRO\), growing monthly booking requests 10x from 10K to 100K →a Scaled organic acquisition 471%, from 350K to 2M monthly sessions, establishing it as the lowest\-CAC channel

Marketing Manager at Josh Talks, Jul 2017 \- Sep 2018 · 1 y 2 mo, Gurugram, Haryana, India, → Appointed by the CEO to lead communications, field marketing, brand, and stakeholder engagement for Asia's fastest growing media company at $2M ARR → Scaled YouTube to 4M\+ in traffic in 12 months and established it as the primary acquisition channel → Grew video revenue 30% and social daily active users 5x in 12 months by restructuring creator and brand partnerships around monetization → Ran a zero\-to\-scale community acquisition program, taking Instagram from 0 to 50,000 followers in six months → Led the company app launch through integrated PR, SEO and social, generating 10,000\+ downloads in month one

Digital Marketing Specialist at WittyPen, Sep 2016 \- Jul 2017 · 10 mo, Gurugram, Haryana, India, → Led growth marketing engagements across a multi\-billion\-dollar client portfolio spanning FMCG, real estate, tech and automobile sectors in the GCC and Southeast Asian markets → Clients: Farm Fresh \(Dubai\), Square Yards \(UAE\), Swiggy \(India\), Paytm \(India\), Bajaj Auto \(Nepal\)

## Education

Master of Arts \- MA, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Delhi University

Bachelor of Arts \- BA, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Delhi University

## Public links

- github: https://github\.com/neelabjaa

[View the original profile](https://tal.club/meet/neelabja-adkuloo)

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