Headline

Senior Growth Marketing Leader with 10 years’ experience building Full-Funnel Demand Generation engines across the GCC, US, EU, UK, and APAC | Brand, Communications & Partnerships | SEO/AEO/GEO Consultant

About

Over the past decade, I’ve sat at the intersection of GTM Strategy, Full-Funnel Demand Generation, Search Engine Dominance, and Marketing Operations. Whether building high-converting lifecycle automations, driving AI-native search optimization (GEO/AEO), or leading multi-market content strategy, my focus is always the same: turning user intent into predictable revenue pipeline. KEY HIGHLIGHTS & IMPACT: Scaled Organic Web Traffic 25x: Directed full-funnel content, keyword clustering, and SEO strategy at Mailmodo, growing organic visitors from 140,000 to 3.6+ million annually. Enterprise CRM & Automation Architecture: Built multi-stage sales pipelines, automated nurture sequences, dynamic contact segmentation, and lead-scoring models on HubSpot at Zenskar. AI-Native Marketing Operations: Early adopter of Generative Engine Optimization (GEO/AEO). Harnessing Claude, ChatGPT, and Perplexity to capture LLM citations, optimize multi-channel media, and analyze sales call datasets for actionable buyer insights. Global Team Leadership: Led and mentored cross-functional teams of full-time marketers and global freelance contractors across the GCC, US, EU, UK & APAC. CORE EXPERTISE & TECH STACK: Strategy & Positioning: 360° Go-To-Market (GTM) Strategy, Value Proposition Development, ICP & Buyer Personas, Competitive Intelligence, Sales Enablement. Growth & Demand Gen: Full-Funnel Optimization, High-Intent BOFU SEO, Generative Engine Optimization (GEO/AEO), Outbound Cold Email, Lifecycle Nurture Streams. Ops & Analytics: CRM Architecture, Lead Scoring, Channel Governance & QA, Multi-CMS Management, Conversion Rate Optimization (CRO). Tools: GA4, Google Search Console, Ahrefs, Semrush, HubSpot, Apollo.io, Instantly, Claude, ChatGPT Pro, Perplexity, Gemini. CONNECT WITH ME: Always open to discussing Marketing, Demand Gen Strategy, Organic Growth, and AI-driven Marketing Ops. Feel free to connect at https://zcal.co/neelabjaadkuloo/discovery-call or drop an email at adkuloon@gmail.com.

Location

United Arab Emirates

AI stack

claude code

claude

codex

cursor

Granola

Wispr Flow

Work experience

Senior Marketing Manager at Zenskar, Oct 2024 - Present · 1 y 10 mo, New York, United States, → Drove $10M+ in marketing-sourced pipeline by building a full-funnel demand generation engine across SEO, content, lifecycle, community and partnerships for a B2B fintech SaaS firm focused on the US and UK markets → Owned a $1M annual marketing budget, building channel-level attribution and ROI dashboards in HubSpot to forecast pipeline and optimize spend, reducing CAC by 15% → Defined ICP , product positioning and category narrative, translating them into sales enablement collateral and case studies that improved MQL-to-SQL conversion 35% on $100K ACV enterprise deals → Exceeded enterprise revenue KPIs every quarter by hiring and leading an 8-person cross-functional marketing team focused on pipeline growth, funnel optimization, brand awareness and thought leadership → Launched company-wide answer engine optimization (AEO) and generative engine optimization (GEO) roadmap, growing LLM referral traffic 116% quarterly and establishing AI search as a measurable acquisition channel

Head of Marketing - Content at quso.ai, Aug 2023 - Sep 2024 · 1 y 1 mo, New York, United States, → Drove 1,200+ MQLs influencing $2M+ in pipeline for a B2C AI SaaS social media and video marketing platform → Lifted ICP-qualified traffic 6x, from 5% to 30% of total sessions, by building GTM playbooks for the US, UK and EU → Co-owned product-led growth (PLG) initiatives to drive user acquisition, activation, and conversion with the Head of Product, increasing free-to-paid conversion by 20% and trial-to-paid conversion by 30% → Launched an influencer-led webinar demand generation program that contributed 30% of marketing pipeline → Raised paid CTR from 1.3% to 6.5% across Google Ads and LinkedIn Ads through creative and copy testing

Senior Marketing Manager at Mailmodo, Apr 2022 - Aug 2023 · 1 y 4 mo, Delaware, United States, → Generated $10M+ in marketing qualified pipeline for a B2B SaaS email marketing platform by managing a $1M marketing P&L and launching targeted account-based marketing (ABM) campaigns → Scaled inbound acquisition to 1,300+ monthly signups through high-intent SEO content, product marketing initiatives, trade shows, events and conferences across the US, UK and EU, managing external agencies and vendors → Reduced CAC 56% from $45 to $20 by optimising performance marketing funnel for LinkedIn Ads and Google Ads → Built the LinkedIn demand gen playbook, converting 4M+ founder impressions into 50+ monthly sales meetings → Generated $1M in annual expansion revenue through upsell and cross-sell campaigns, targeting a 100K- subscriber lifecycle program with 40% open rates → Hired and scaled a 10-person international marketing team across 3 regions

Founder & Head of Marketing at Cultivated Copy, Oct 2019 - Apr 2022 · 2 y 6 mo, Gurugram, Haryana, India, → Founded and led a growth marketing agency, serving as fractional CMO for 10+ SaaS, technology and consumer brands across the GCC, MENA and US, collectively driving $225M+ in aggregate marketing-sourced pipeline → Built repeatable full-funnel sales-led growth (SLG) motions for enterprise clients, generating 200+ marketing- qualified opportunities monthly through integrated inbound demand generation → Led product launch programs end-to-end, from pre-launch demand generation through launch and sustained pipeline activation, across above-the-line (ATL), below-the-line (BTL), digital, and marketplace channels → Clients: Lever Bridge Company (Dubai), Illumine (UAE), DevRev (US), Supademo (US)

Marketing Manager at TravelTriangle, Sep 2018 - Oct 2019 · 1 y 1 mo, Gurugram, Haryana, India, → Led APAC go-to-market for Asia's largest holiday marketplace, building the inbound demand engine that doubled regional revenue to $4.5M → Lifted in-app conversion rate from 1% to 4% through A/B testing and conversion rate optimization (CRO), growing monthly booking requests 10x from 10K to 100K →a Scaled organic acquisition 471%, from 350K to 2M monthly sessions, establishing it as the lowest-CAC channel

Marketing Manager at Josh Talks, Jul 2017 - Sep 2018 · 1 y 2 mo, Gurugram, Haryana, India, → Appointed by the CEO to lead communications, field marketing, brand, and stakeholder engagement for Asia's fastest growing media company at $2M ARR → Scaled YouTube to 4M+ in traffic in 12 months and established it as the primary acquisition channel → Grew video revenue 30% and social daily active users 5x in 12 months by restructuring creator and brand partnerships around monetization → Ran a zero-to-scale community acquisition program, taking Instagram from 0 to 50,000 followers in six months → Led the company app launch through integrated PR, SEO and social, generating 10,000+ downloads in month one

Digital Marketing Specialist at WittyPen, Sep 2016 - Jul 2017 · 10 mo, Gurugram, Haryana, India, → Led growth marketing engagements across a multi-billion-dollar client portfolio spanning FMCG, real estate, tech and automobile sectors in the GCC and Southeast Asian markets → Clients: Farm Fresh (Dubai), Square Yards (UAE), Swiggy (India), Paytm (India), Bajaj Auto (Nepal)

Education

Master of Arts - MA, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Delhi University

Bachelor of Arts - BA, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Delhi University

Public links

github: https://github.com/neelabjaa