Headline

Growth & Strategy | Scaling Businesses Through Data, Systems & Execution | Growth Manager @ Shopdeck | IIT Jodhpur

Location

Bengaluru

AI stack

claude code

grok

n8n

openai

railway

ChatGPT

Work experience

Growth Manager - Center of Excellence at ShopDeck, Feb 2026 - Present · 8 mos, As Growth Manager within Shopdeck’s Center of Excellence (CoE), I lead strategic growth initiatives focused on building scalable acquisition and revenue frameworks for D2C brands across categories. My work centers on identifying growth bottlenecks, designing repeatable playbooks, and unlocking new growth levers across Google Ads, Shopping, Influencer Marketing, Creative Strategy, and AI-led optimization. Key areas of ownership include: • Built and scaled the 1–5K order growth journey framework, helping sellers transition from early traction to sustainable scale through structured growth interventions. • Led creative strategy initiatives by leveraging AI-generated UGC content to expand product discovery, improve creative coverage, and unlock growth opportunities across seller catalogs. • Developed product-led influencer growth frameworks by analyzing product-level demand signals and identifying high-potential SKUs for influencer amplification and content distribution. • Designed performance playbooks for Google Shopping campaigns, focusing on feed optimization, campaign structure, budget allocation, and scaling methodologies to improve account-wide efficiency. • Built an AI-powered budget rebalancing agent that recommends campaign-level budget redistribution based on performance trends, enabling spend optimization while protecting overall account efficiency and revenue outcomes. • Partnered with product, growth, and marketing teams to translate data into scalable systems, operational frameworks, and strategic recommendations across a portfolio of D2C brands. Passionate about solving business problems through a combination of data, systems thinking, experimentation, and execution.

Growth Lead - Center of Excellence at ShopDeck, Aug 2025 - Jan 2026 · 6 mos, Part of the Center of Excellence (CoE), an internal growth consulting unit at Shopdeck supporting 150+ D2C sellers across categories. The team focuses on solving growth bottlenecks and building scalable performance marketing systems across accounts. In this role, I work on diagnosing seller-level constraints across demand generation, conversion rates, ACV retention, and profitability, and build structured Google growth strategies from a zero baseline. I design hypothesis-led scaling frameworks covering budget allocation, creative testing, and audience expansion to guide account teams on when to push demand versus optimize for efficiency. Enabled a 6× increase in daily ad spend by institutionalizing data-driven decision making and scaling frameworks. I also built cross-account benchmarks and Excel and SQL-driven performance dashboards to help leadership evaluate growth vs. margin trade-offs and guide capital allocation across accounts. Collaborate closely with account managers and performance teams to standardize growth playbooks and ensure consistent scaling strategies across the platform.

Growth Lead - Revenue at ShopDeck, Dec 2024 - Jul 2025 · 8 mos, At ShopDeck, I manage performance marketing and growth strategy for early-stage D2C brands across fashion, home decor, and jewelry categories. In the past 8 months, I’ve worked hands-on with 15+ brands, scaling their revenue from early traction to sustainable growth. My current responsibility includes managing ₹1.8L+ daily ad spend across Meta Ads Manager and Google Ads. Through full-funnel execution, I’ve consistently achieved up to 5x ROAS and driven 35%+ month-on-month revenue growth. I contributed ₹1.7 Cr to ShopDeck’s overall ₹52 Cr ARR within just 7 months. I also led a GenAI-powered pilot project in collaboration with Meta, focused on improving targeting and creative personalization using AI. This initiative generated over ₹1 Cr in conversation value and became a benchmark for AI-led performance optimization within our portfolio. A key focus of my work has been funnel optimization and conversion improvement. By identifying drop-offs, improving AOV, and implementing retention loops, I’ve improved conversion rates by 25–40% and reduced RTO by 20–25%. These results were driven through continuous experimentation and cross-functional collaboration with brand founders, designers, and ops teams. I use tools like Excel and Metabase for reporting, diagnostics, and building internal dashboards. I’ve also created structured playbooks to guide campaign launch, performance tracking, and scale-up—now used by the wider team to onboard and grow new brands. This role has shaped me into an execution-focused, analytical marketer with a deep understanding of D2C growth. I’m always looking to push performance benchmarks and bring strategic clarity to high-growth campaigns.

Senior Operations Associate at Amber, May 2024 - Nov 2024 · 7 mos, Pune, Maharashtra, India, Worked with the international sales team to drive student housing bookings across major markets including the UK, US, and Australia, with a primary focus on London. Managed a pipeline of high-intent B2C leads, helping students find and book accommodations through personalized consultations and need-based recommendations. Owned the complete sales funnel—from lead qualification to onboarding—while engaging users across WhatsApp, email, and phone. Achieved a 15% conversion rate in outbound sales for student accommodations in London, outperforming the industry average of 10–12%. Leveraged analytics, business acumen, and product insights to craft data-driven sales strategies. Used AI-powered CRM tools to optimize pitch sequencing, personalize follow-ups, and improve objection handling. Regularly tracked performance metrics to drive continuous improvement and enhance sales effectiveness. Collaborated cross-functionally with the marketing and growth teams to refine lead quality and streamline CRM workflows. This role built my foundation in funnel thinking, customer segmentation, and lifecycle management—skills that now support my work in performance marketing and growth strategy at ShopDeck.

Education

Bachelor of Technology - BTech, Artificial Intelligence and Data Science, Indian Institute of Technology Jodhpur

Higher Secondary School, Sri. Shivaji Science College, Congressnagar,Nagpur