Naziya Nazir Sayyad profile photo 1 on Tal

Naziya Nazir Sayyad

Fashion Marketing and Brand Strategy Specialist | Fashion Stylist | Campaign Conceptualisation | Influencer Management | PR and Media | Masters in Strategic Fashion Marketing Graduate- London College of Fashion

Pune District

2+ years of work experience

CiteWorks Studio
Dec 20257 mosPresent

San Diego, California, United States

Underrated Club
Jul 20256 mosDec 2025

Pune, Maharashtra, India

Developing and executing result-driven marketing campaigns aligned with brand goals and target audience preferences Conducting in-depth market research and competitor analysis to identify trends and opportunities in the streetwear and youth culture space Leading influencer collaborations, campus ambassador initiatives, and digital content strategies to boost community engagement Managing brand communication across social media platforms and ensuring a consistent tone of voice Collaborating with cross-functional teams on creative direction, product launches, and brand positioning Tracking and analyzing campaign performance using key marketing metrics to optimize ROI and engagement
Moneymax Finance
Aug 20241 yrJul 2025

India

Designed and implemented a full-funnel digital marketing strategy across multiple social media platforms to attract, nurture, and convert leads. Managed brand positioning and messaging to align with the company’s mission of delivering exclusive, research-backed stock trading education. Led a team of content creators, social media strategists, and ad specialists to drive campaigns that increased engagement and conversion. Developed targeted content for each stage of the buyer journey: beginner guides, webinar promotions, email sequences, testimonials, and strategy explainers. Oversaw paid advertising campaigns on Meta platforms, optimizing ad performance for lower CPA and higher ROI. Built a lead nurturing email automation sequence that increased lead-to-enrollment conversion rates by 45%.
Indie Networks
Jun 20249 mosFeb 2025

London Area, United Kingdom

- Designed and executed UGC and influencer campaigns, generating 90K+ organic views and 40% hashtag growth. - Built content calendars and collaborated with fashion brands and creators on digital storytelling. - Delivered weekly performance reports to optimize creative and media outcomes.
STRAT. Magazine
Mar 20249 mosNov 2024

London Area, United Kingdom

Executed PR and media outreach during London Fashion Week, increasing audience engagement by 25%. - Managed press previews, editorial shoots, and influencer collaborations with emerging designers, models and industry experts. - Cultivated relationships with journalists and stylists to secure premium media placements. - Produced press releases, features, and media kits, ensuring brand alignment and tone consistency.

Naziya’s AI Stack

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meta
midjourney
midjourney
notion
notion
openai
openai

Education

London College of Fashion, University of the Arts London

Master of Arts - MA, Strategic Fashion Marketing

London College of Fashion, University of the Arts London

20231 yr2024
Savitribai Phule Pune University

Bachelor of Business Administration - BBA, International Business

Savitribai Phule Pune University

20193 yrs2022

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Headline

Fashion Marketing and Brand Strategy Specialist | Fashion Stylist | Campaign Conceptualisation | Influencer Management | PR and Media | Masters in Strategic Fashion Marketing Graduate- London College of Fashion

About

Creative and results-driven Fashion Marketing & PR professional with international experience across India and the UK, specializing in campaign conceptualization, influencer management, and brand storytelling. I have led PR and media campaigns, curated content strategies, and executed influencer collaborations that drive engagement, visibility, and growth for fashion, lifestyle, and luxury brands. A graduate of the MA in Strategic Fashion Marketing from London College of Fashion, UAL, I combine a strong understanding of consumer behavior, digital strategy, and creative communications to deliver campaigns that resonate with audiences and elevate brand presence. Experienced in celebrity and influencer collaborations, event activations, and cross-functional brand campaigns, I thrive at the intersection of creativity and strategy. Currently shaping brand narratives and executing integrated PR campaigns, I’m passionate about leveraging data-driven insights and storytelling to create impactful experiences in fashion and lifestyle communications.

Location

Pune District

AI stack

meta

midjourney

notion

openai

Work experience

Brand Manager at CiteWorks Studio, Dec 2025 - Present · 7 mos, San Diego, California, United States

PR and Strategic Marketing Executive at Underrated Club, Jul 2025 - Dec 2025 · 6 mos, Pune, Maharashtra, India, Developing and executing result-driven marketing campaigns aligned with brand goals and target audience preferences Conducting in-depth market research and competitor analysis to identify trends and opportunities in the streetwear and youth culture space Leading influencer collaborations, campus ambassador initiatives, and digital content strategies to boost community engagement Managing brand communication across social media platforms and ensuring a consistent tone of voice Collaborating with cross-functional teams on creative direction, product launches, and brand positioning Tracking and analyzing campaign performance using key marketing metrics to optimize ROI and engagement

Branding & Marketing Communications Specialist at Moneymax Finance, Aug 2024 - Jul 2025 · 1 yr, India, Designed and implemented a full-funnel digital marketing strategy across multiple social media platforms to attract, nurture, and convert leads. Managed brand positioning and messaging to align with the company’s mission of delivering exclusive, research-backed stock trading education. Led a team of content creators, social media strategists, and ad specialists to drive campaigns that increased engagement and conversion. Developed targeted content for each stage of the buyer journey: beginner guides, webinar promotions, email sequences, testimonials, and strategy explainers. Oversaw paid advertising campaigns on Meta platforms, optimizing ad performance for lower CPA and higher ROI. Built a lead nurturing email automation sequence that increased lead-to-enrollment conversion rates by 45%.

Content Creator & Influencer Strategist at Indie Networks, Jun 2024 - Feb 2025 · 9 mos, London Area, United Kingdom, - Designed and executed UGC and influencer campaigns, generating 90K+ organic views and 40% hashtag growth. - Built content calendars and collaborated with fashion brands and creators on digital storytelling. - Delivered weekly performance reports to optimize creative and media outcomes.

Public Relations & Media Associate at STRAT. Magazine, Mar 2024 - Nov 2024 · 9 mos, London Area, United Kingdom, Executed PR and media outreach during London Fashion Week, increasing audience engagement by 25%. - Managed press previews, editorial shoots, and influencer collaborations with emerging designers, models and industry experts. - Cultivated relationships with journalists and stylists to secure premium media placements. - Produced press releases, features, and media kits, ensuring brand alignment and tone consistency.

Education

Master of Arts - MA, Strategic Fashion Marketing, London College of Fashion, University of the Arts London

Bachelor of Business Administration - BBA, International Business, Savitribai Phule Pune University