Headline

Product Marketing Strategist | GTM Excellence | Growth Acceleration | Stakeholder Engagement | Revenue Optimization | Strategic Alignment | Cross-Functional Collaboration | MarTech & Sales Enablement

About

I build revenue engines that scale. With 15+ years across B2B SaaS, fintech, and enterprise platforms, I specialize in translating product value into predictable growth. My work sits at the intersection of go-to-market strategy, demand generation, revenue operations, and AI-driven optimization, helping organizations accelerate pipeline velocity and Net New ARR. I’ve led end-to-end GTM motions, owning positioning, improving messaging, lauch playbook, storry telling, launches, demand programs, and HubSpot-led revenue orchestration while aligning Product, Sales, SDR, RevOps, and Customer Success teams around a single growth narrative. The outcome: faster sales cycles, higher conversion rates, and durable enterprise relationships. What I’m known for  Scaling Net New ARR by 50% through sharper product narratives, AI-enabled campaigns, and full-funnel optimization  Improving MQL-to-SQL conversion by 28% by fixing marketing-SDR alignment and lifecycle automation  Expanding enterprise pipeline by 25% via partnerships, ABM, and co-selling strategies  Increasing retention and sales speed through data-backed experimentation, messaging refinement, and onboarding improvements I bring a global perspective shaped by leadership roles across US, GCC, APAC, and Europe and I’m equally comfortable in board-level strategy discussions and hands-on execution. My approach is pragmatic, metrics-driven, and built around sustainable growth, not vanity numbers. If you’re building or scaling a SaaS business and need GTM clarity, revenue predictability, or stronger alignment between product and growth teams, that’s where I add the most value. ��Do reach me out at: nazia.ahmad91@gmail.coM

Location

Bengaluru

AI stack

claude code

claude

Canva Magic Studio

Fireflies.ai

Microsoft Copilot

Zapier

Work experience

Director of Growth, Marketing & Revenue Operations at JBF Research, Jul 2020 - Present · 6 y 3 mo, Bengaluru, Karnataka, India, Led go-to-market strategy, demand generation and revenue operations for enterprise B2B SaaS clients, building HubSpot into a full-funnel engine that aligned Marketing, SDR, Sales and CS on pipeline and revenue. 1. Directed product positioning and launch playbook development for enterprise B2B SaaS clients, translating customer and competitive insight into differentiated messaging and go-to-market frameworks. 2. Built sales enablement content and storytelling assets, including case studies and pitch narratives, that shortened sales cycles and strengthened enterprise deal motion. 3. Used AI tools including ChatGPT, Claude, and Jasper to accelerate content creation, campaign analytics, and personalization across demand generation programs. 4. Expanded enterprise pipeline by 85% by executing go-to-market partnerships, co-selling motions, and account-based marketing strategies. 5. Increased Net New ARR by 40-50% through improved product messaging, GTM execution, and AI-driven demand generation. 6. Improved MQL-to-SQL conversion by 28% by aligning marketing and SDR teams through HubSpot automation. 7. Improved business revenue by 3X or 200% for each client and raised customer satisfaction (C-SAT) to 100% within the first two months. 8. Built and scaled HubSpot into a full-funnel revenue operations engine, standardizing attribution modeling, lifecycle automation, and pipeline forecasting to align marketing and sales on MQL-to-SQL conversion. 9. Launched AI-enhanced demand-generation campaigns and A/B testing programs to optimize ICPs, personas, and conversion paths, and built co-marketing partnerships that expanded the top-of-funnel pipeline. 10. Improved customer retention by 82% and accelerated sales velocity by 25% by refining product messaging, landing pages, and outreach. 11. Increased team productivity by 18% by aligning content, paid marketing, SDR outreach, and sales enablement across scalable product launches.

Senior Manager- Business Strategy and Corporate Relations at IITG Jobs Pvt. Ltd., Mar 2020 - Jun 2020 · 3 mo, Bengaluru, Karnataka, India, Directed sales operations and business strategy while leading talent management and market analysis to strengthen client relationships and improve operational efficiency. 1. Directed sales operations and business strategy execution, growing customer reach and sustaining revenue growth. 2. Led end-to-end talent management, including recruitment, coaching, and performance evaluation, while strengthening client relationships. 3. Analyzed market dynamics and competitor activity to deliver data-driven sales forecasts, revenue reports, and budget projections to senior leadership. 4. Designed and executed internal corporate events and professional development programs within budget. 5. Improved project turnaround time by 65% by aligning cross-functional teams across business, delivery, and portfolio functions. 6. Enhanced operational cost efficiency by 20% by refining workflows, increasing employee motivation and productivity.

IT Consultant at First Abu Dhabi Bank (FAB), Jul 2018 - Dec 2019 · 1 y 5 mo, Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates, Managed enterprise SaaS platform initiatives and vendor onboarding while contributing to product messaging and onboarding flows that supported HubSpot lifecycle tracking. • Managed enterprise SaaS platform initiatives, aligning delivery with business goals and customer needs. • Coordinated vendor and partner onboarding on the FAB platform, resolving technical issues and ensuring seamless integration. • Converted business and user requirements into technical tasks for engineering and QA teams using JIRA, supporting Agile ceremonies and post-launch stability. • Contributed to product messaging and onboarding flows based on customer and platform insights, supporting HubSpot lifecycle tracking. • Achieved 100% on-time project delivery by improving cross-team coordination and communication. • Supported a platform upgrade with minimal customer impact through structured change management.

Sr. Business Manager at PROVAB TECHNOSOFT PVT. LTD., Aug 2017 - Jul 2018 · 11 mo, Bengaluru Area, India, Ran go-to-market campaigns across US, UK, APAC, and GCC markets, driving ARR and pipeline growth through demand generation and HubSpot lifecycle optimization. • Owned product positioning and launch playbook development, contributing to storytelling-driven branding and go-to-market campaigns for enterprise SaaS operations. • Led full-cycle business development, international sales and marketing strategy, and project delivery for enterprise SaaS operations. • Drove 30% Net New ARR growth and expanded enterprise pipeline by 65% through product launches and GTM campaigns. • Directed vendor and partner onboarding and coordinated cross-functional teams (sales, delivery, product, marketing) to support Agile delivery. • Drove demand generation and HubSpot full-funnel tracking, improving lead handoffs and lifecycle management. • Improved MQL-to-SQL conversion by 22% through HubSpot lifecycle optimization and SDR alignment. • Boosted customer adoption and retention by 12% through onboarding enhancements and platform optimizations. • Delivered 98% on-time project delivery by coordinating cross-functional teams and streamlining workflows.

Business Development Manager at nanobi analytics, Mar 2015 - Jun 2017 · 2 y 3 mo, Bengaluru, Karnataka, India, Led the positioning, messaging, and demand generation behind the launch of a new plug and play ERP product, working across development, testing, research, and sales to drive its growth.

Customer administration at Infosys, May 2014 - Feb 2015 · 9 mo, Bengaluru, Managed customer engagement and account administration as an individual contributor within a marketing operations function, supporting campaign execution, content coordination, and data accuracy across client accounts.

Business Development at Technobizz Marketing Solutions Ltd, Nov 2011 - Apr 2014 · 2 y 5 mo, Nagpur

Education

Masters Of business administration, International business, Annamalai University, Annamalainagar

Bachelor of Business Administration (B.B.A.), Marketing, G H Raisoni College of Commerce Science and Technology

Science, Delhi Public School, Korba

Public links

nazia-ahmad.netlify.app: https://nazia-ahmad.netlify.app/