---
title: "Nayan Goenka - Marketing Executive in Bengaluru | Tal"
description: "Meet Nayan Goenka, Quick Commerce & Performance Marketing @ JoySpoon | Scaled Zepto 200% & Q-Comm 150% in 5 months | Meta & Google Ads | D2C Growth | B2B Sales based in Bengaluru. AI stack includes claude. Explore public work links including nayangoenka.netlify.app."
image: "https://tal.club/meet/nayan-goenka/share-image"
---

# Nayan Goenka on Tal

## Headline

Quick Commerce & Performance Marketing @ JoySpoon \| Scaled Zepto 200% & Q\-Comm 150% in 5 months \| Meta & Google Ads \| D2C Growth \| B2B Sales

## About

I grow consumer brands on the platforms where India shops fastest: Blinkit, Zepto, Meta and Google\. At JoySpoon, I lead quick commerce\. In five months we've grown the channel 150%, with Zepto up 200%, and the D2C website up 25–30% alongside it\. Before that, I ran performance marketing for LAL Sweets, where we grew \~15% in six months on an already large base\. I also lead all things digital for Chakna Makhna, a D2C makhana snack brand: branding, social media, influencers, WhatsApp campaigns, e\-commerce and quick commerce\. My work sits where platform strategy, paid ads and deal\-making meet: get the brand visible, get it bought, and keep it growing\. Earlier: FMCG retail research at Emami and B2B lead generation at SalesUP\. BMS \(Hons\), St\. Xavier's College, Kolkata\. 📩 goenkanayan13@gmail\.com\. Always happy to talk quick commerce, D2C and performance marketing\.

## Location

Bengaluru

## AI stack

claude

## Work experience

Marketing Executive at JoySpoon, May 2026 \- Present · 6 mos, Bengaluru, I lead quick commerce at JoySpoon, and in the last four months the channel has grown \~150%\. • Quick commerce & KAM: I own growth across quick commerce platforms\. That covers managing the platform accounts, pricing, visibility and ad strategy\. Zepto has been the standout, up 200% in four months\. • Festive & occasion deals: I plan platform deals, festive hampers and seasonal campaigns with the platform category teams\. • Paid media: I run Meta and Google Ads alongside the D2C team, which helped grow the website 25–30% over the same period\. • B2B sales: I bring in corporate and bulk orders, from festive gifting hampers to repeat business accounts\.

Growth & Digital Lead at Chakna Makhna, Apr 2026 \- Present · 7 mos, Bengaluru, Part\-time, freelance role alongside my full\-time position at JoySpoon\. I lead digital growth and sales for Chakna Makhna, a D2C roasted makhana snack brand: • Branding, social media and LinkedIn • Influencer marketing • Meta Ads and WhatsApp campaign management • E\-commerce on chaknamakhna\.in and quick commerce on Blinkit Results so far: • ₹10L\+ in Blinkit sales from just two products \(Apr–Sep 2026\) • 100 website orders a month, reached within three months

Marketing Executive at LAL, Dec 2025 \- May 2026 · 6 mos, Bengaluru, I ran performance marketing for LAL Sweets across quick commerce, Meta and Google, and we grew \~15% in six months on an already large base\. • Paid media: I ran campaigns on Meta and Google Ads, optimising for ROAS and customer acquisition cost \(CAC\)\. • Social & influencers: I led social media and influencer marketing, planned around festive and seasonal moments\. • Brand films: I helped conceptualise and ship Digital Video Commercials \(DVCs\) for seasonal launches\.

Marketing Intern at Emami Ltd, May 2025 \- Jul 2025 · 3 mos, Kolkata, West Bengal, India, At Emami, I worked on field\-based market research across 50\+ General and Modern Trade outlets, evaluating product availability, consumer behavior, and shelf presence\. I conducted competitive analysis on pricing, visibility, and placement for key FMCG pain relief SKUs\. Based on findings, I proposed strategic initiatives such as combo offers and limited\-edition promotional kits to boost in\-store visibility and seasonal sales\. I also identified SKU\-level performance gaps and shared actionable insights with the product and sales teams to enhance market penetration\.

Corporate Relation Intern at SalesUP, Apr 2023 \- Aug 2023 · 5 mos, Kolkata, West Bengal, India, During my time at SalesUP, I focused on B2B lead generation and sales outreach\. I used AI\-powered tools for data scraping and market segmentation to generate over 100 qualified leads\. I designed and executed targeted outreach campaigns via LinkedIn and email, improving client meeting conversions and increasing the qualified lead pipeline by 20%\. Additionally, I streamlined manual research processes, improving lead generation efficiency by 30%\.

## Education

St\. Xavier's College \(Autonomous\), Kolkata

shree jain vidyalaya

## Public links

- nayangoenka\.netlify\.app: https://nayangoenka\.netlify\.app/

[View the original profile](https://tal.club/meet/nayan-goenka)

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