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Nayan Goenka

Quick Commerce & Performance Marketing @ JoySpoon | Scaled Zepto 200% & Q-Comm 150% in 5 months | Meta & Google Ads | D2C Growth | B2B Sales

Bengaluru

1+ year of work experience

JoySpoon
May 20266 mosPresent

Bengaluru

I lead quick commerce at JoySpoon, and in the last four months the channel has grown ~150%. • Quick commerce & KAM: I own growth across quick commerce platforms. That covers managing the platform accounts, pricing, visibility and ad strategy. Zepto has been the standout, up 200% in four months. • Festive & occasion deals: I plan platform deals, festive hampers and seasonal campaigns with the platform category teams. • Paid media: I run Meta and Google Ads alongside the D2C team, which helped grow the website 25–30% over the same period. • B2B sales: I bring in corporate and bulk orders, from festive gifting hampers to repeat business accounts.
Chakna Makhna
Apr 20267 mosPresent

Bengaluru

Part-time, freelance role alongside my full-time position at JoySpoon. I lead digital growth and sales for Chakna Makhna, a D2C roasted makhana snack brand: • Branding, social media and LinkedIn • Influencer marketing • Meta Ads and WhatsApp campaign management • E-commerce on chaknamakhna.in and quick commerce on Blinkit Results so far: • ₹10L+ in Blinkit sales from just two products (Apr–Sep 2026) • 100 website orders a month, reached within three months
LAL
Dec 20256 mosMay 2026

Bengaluru

I ran performance marketing for LAL Sweets across quick commerce, Meta and Google, and we grew ~15% in six months on an already large base. • Paid media: I ran campaigns on Meta and Google Ads, optimising for ROAS and customer acquisition cost (CAC). • Social & influencers: I led social media and influencer marketing, planned around festive and seasonal moments. • Brand films: I helped conceptualise and ship Digital Video Commercials (DVCs) for seasonal launches.
Emami Ltd
May 20253 mosJul 2025

Kolkata, West Bengal, India

At Emami, I worked on field-based market research across 50+ General and Modern Trade outlets, evaluating product availability, consumer behavior, and shelf presence. I conducted competitive analysis on pricing, visibility, and placement for key FMCG pain relief SKUs. Based on findings, I proposed strategic initiatives such as combo offers and limited-edition promotional kits to boost in-store visibility and seasonal sales. I also identified SKU-level performance gaps and shared actionable insights with the product and sales teams to enhance market penetration.
SalesUP
Apr 20235 mosAug 2023

Kolkata, West Bengal, India

During my time at SalesUP, I focused on B2B lead generation and sales outreach. I used AI-powered tools for data scraping and market segmentation to generate over 100 qualified leads. I designed and executed targeted outreach campaigns via LinkedIn and email, improving client meeting conversions and increasing the qualified lead pipeline by 20%. Additionally, I streamlined manual research processes, improving lead generation efficiency by 30%.

Nayan’s AI Stack

claude
claude

Education

St. Xavier's College (Autonomous), Kolkata

St. Xavier's College (Autonomous), Kolkata

shree jain vidyalaya

shree jain vidyalaya

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Headline

Quick Commerce & Performance Marketing @ JoySpoon | Scaled Zepto 200% & Q-Comm 150% in 5 months | Meta & Google Ads | D2C Growth | B2B Sales

About

I grow consumer brands on the platforms where India shops fastest: Blinkit, Zepto, Meta and Google. At JoySpoon, I lead quick commerce. In five months we've grown the channel 150%, with Zepto up 200%, and the D2C website up 25–30% alongside it. Before that, I ran performance marketing for LAL Sweets, where we grew ~15% in six months on an already large base. I also lead all things digital for Chakna Makhna, a D2C makhana snack brand: branding, social media, influencers, WhatsApp campaigns, e-commerce and quick commerce. My work sits where platform strategy, paid ads and deal-making meet: get the brand visible, get it bought, and keep it growing. Earlier: FMCG retail research at Emami and B2B lead generation at SalesUP. BMS (Hons), St. Xavier's College, Kolkata. 📩 goenkanayan13@gmail.com. Always happy to talk quick commerce, D2C and performance marketing.

Location

Bengaluru

AI stack

claude

Work experience

Marketing Executive at JoySpoon, May 2026 - Present · 6 mos, Bengaluru, I lead quick commerce at JoySpoon, and in the last four months the channel has grown ~150%. • Quick commerce & KAM: I own growth across quick commerce platforms. That covers managing the platform accounts, pricing, visibility and ad strategy. Zepto has been the standout, up 200% in four months. • Festive & occasion deals: I plan platform deals, festive hampers and seasonal campaigns with the platform category teams. • Paid media: I run Meta and Google Ads alongside the D2C team, which helped grow the website 25–30% over the same period. • B2B sales: I bring in corporate and bulk orders, from festive gifting hampers to repeat business accounts.

Growth & Digital Lead at Chakna Makhna, Apr 2026 - Present · 7 mos, Bengaluru, Part-time, freelance role alongside my full-time position at JoySpoon. I lead digital growth and sales for Chakna Makhna, a D2C roasted makhana snack brand: • Branding, social media and LinkedIn • Influencer marketing • Meta Ads and WhatsApp campaign management • E-commerce on chaknamakhna.in and quick commerce on Blinkit Results so far: • ₹10L+ in Blinkit sales from just two products (Apr–Sep 2026) • 100 website orders a month, reached within three months

Marketing Executive at LAL, Dec 2025 - May 2026 · 6 mos, Bengaluru, I ran performance marketing for LAL Sweets across quick commerce, Meta and Google, and we grew ~15% in six months on an already large base. • Paid media: I ran campaigns on Meta and Google Ads, optimising for ROAS and customer acquisition cost (CAC). • Social & influencers: I led social media and influencer marketing, planned around festive and seasonal moments. • Brand films: I helped conceptualise and ship Digital Video Commercials (DVCs) for seasonal launches.

Marketing Intern at Emami Ltd, May 2025 - Jul 2025 · 3 mos, Kolkata, West Bengal, India, At Emami, I worked on field-based market research across 50+ General and Modern Trade outlets, evaluating product availability, consumer behavior, and shelf presence. I conducted competitive analysis on pricing, visibility, and placement for key FMCG pain relief SKUs. Based on findings, I proposed strategic initiatives such as combo offers and limited-edition promotional kits to boost in-store visibility and seasonal sales. I also identified SKU-level performance gaps and shared actionable insights with the product and sales teams to enhance market penetration.

Corporate Relation Intern at SalesUP, Apr 2023 - Aug 2023 · 5 mos, Kolkata, West Bengal, India, During my time at SalesUP, I focused on B2B lead generation and sales outreach. I used AI-powered tools for data scraping and market segmentation to generate over 100 qualified leads. I designed and executed targeted outreach campaigns via LinkedIn and email, improving client meeting conversions and increasing the qualified lead pipeline by 20%. Additionally, I streamlined manual research processes, improving lead generation efficiency by 30%.

Education

St. Xavier's College (Autonomous), Kolkata

shree jain vidyalaya

Public links

nayangoenka.netlify.app: https://nayangoenka.netlify.app/