Headline

Helping SaaS teams turn complex products into clear buying decisions| Content & Messaging

About

I’m Nayaab Anwar – a research-driven content strategist and writer, working at the intersection of SaaS, brand storytelling and user insights. I believe that good content begins with active listening and a deep understanding of context. An accountant by training, a poet at heart, I naturally weave empathetic stories in structure and logic. My work spans long-form articles, essays, LinkedIn thought pieces, and brand positioning power packed with research, narrative, and emotional intelligence. I focus on shaping content that is both intentional and scalable. In SaaS especially, I’m interested in how content supports clarity — from value propositions to building trust across the user journey. You can explore my writing samples and portfolio here: 🔗 https://nayaabanwar.vercel.app If you’re building content that prioritises insight, nuance, and intent, we’ll likely work well together. 📩 Reach me at: anwarnayaab@gmail.com

Location

Patna

AI stack

notion

openai

perplexity

replit

Work experience

Outreach Executive at ProBox Media, Aug 2025 - Present · 10 mos, • Worked closely with brands, founders, and authors to understand their narratives, positioning, and communication goals • Helped translate business ideas and personal stories into structured content for PR and media placement • Collaborated with editorial and outreach teams to ensure consistency in tone, messaging, and storytelling • Gained hands-on exposure to how narratives are shaped for public platforms and media audiences. •Curating ideas for marketing campaigns and ad shoots. Also, creating SEO-friendly scripts for high traction on instagram reels and posts.

Script Writer at ProBox Media, Apr 2025 - Aug 2025 · 5 mos, • Researched topics and wrote scripts focused on clarity, flow, and audience engagement • Translated brand narratives into conversational, story-driven scripts for digital platforms • Balanced information with emotion while maintaining narrative intent and structure • Wrote scripts and articles for ProBox Media clients including Jawed Habib, Square Roots Clinic, Baba Glass, and D’Opulance • Collaborated with editors and internal teams to refine tone, pacing, and messaging

Content Writer at Content-Whale, Jun 2023 - Present · 3 yrs, Mumbai, Maharashtra, India, I am working as a freelance content writer at the Content-Whale. I create content on various genres ranging from finance, marketing, healthcare, tourism, and automobiles to IT and tech. I curate content in the form of blogs, website content, articles, quora answers and brands' promotional content for various clients.

Subject Matter Expert at QA solvers, Mar 2023 - Jun 2023 · 4 mos, Varanasi, Uttar Pradesh, India, QA Solvers is an educational content creation agency across various subject matters and domains. I am working as a subject matter expert where I am responsible for writing content on educational topics. My daily tasks involve; * Writing SEO-oriented content as per the target. *Analysed questions and answers with attention to accuracy and logic. *Edit and format content as per the client's requirement, developing precision in breaking down complex concepts into understandable formats. *Write non-plagiarized content and follow guidelines as per the requirements. Major Learnings; • Content Writing • Creative Writing • MS Office • English Proficiency (written) • SEO • Business Communication using CTA • Digital Marketing • Blog Writing

Startup Onboarding at Nurtur.in, Jun 2022 - Sep 2022 · 4 mos, India, Nurtur - A platform for entrepreneurs to set up, build and scale their businesses. Looking up to connect with interesting start-ups in India.

Content Writer at ttbte, May 2022 - Sep 2022 · 5 mos

Education

B.COM HONS.(Accountancy), Accounting and Finance, Patna Women's College

10+2, COMMERCE, St. Joseph's Convent High School, Patna