---
title: "Navya Tatiparthi - Associate Analyst in Hyderabad | Tal"
description: "Meet Navya Tatiparthi, Ecommerce at PepsiCo | Exploring Brands, Consumer Behaviour & Growth based in Hyderabad. AI stack includes codex, github copilot, and grok."
image: "https://tal.club/meet/navya-tatiparthi/share-image"
---

# Navya Tatiparthi on Tal

## Headline

Ecommerce at PepsiCo \| Exploring Brands, Consumer Behaviour & Growth

## Location

Hyderabad

## AI stack

codex

github copilot

grok

meta

windsurf

ChatGPT

## Work experience

Associate Analyst at PepsiCo, Nov 2024 \- Present · 1 yr 11 mos, Hyderabad, Telangana, India, • Launched automated welcome, cart\-threshold, and item\-specific promotions; total revenue increased 32\.6% and average order value surged by 86\.1% compared to the previous month\. • Reduced average page time load from 11 to 4sec, improving the shopping experience while preserving reorder and promotional\-code functionality\. • Automated weekly sales\-data extraction across Mexico B2B online and offline channels using Python; processed a dataset of 1\.26M \+ transactions and detected a customer\-record matching gap before stakeholder reporting\. • Led a Google Tag Manager audit to close gaps in customer\-journey measurement, expanding tracking coverage across product interactions, forms, and page views\. • Migrated the site to NextJS, a server\-side rendering approach to prioritize organic acquisition, driving a 55% increase in daily organic traffic\. • Resolved 1200\+ application security vulnerabilities across 6 D2C & B2B applications, contributing to legacy system modernization\.

Assistant Analyst at PepsiCo, Oct 2022 \- Oct 2024 · 2 yrs 1 mo, Hyderabad, Telangana, India, • Build the dedicated landing page of Megan Thee Stallion x Flamin' Hot University campaign, supporting the product line generating $1B\+ in revenue • Redesigned product discovery, cart, and checkout journeys; the average engagement time increased from 42sec to 2min 5sec, nearly tripling it\. • Owned bottom\-of\-the\-funnel strategy executions to re\-engineer checkout flows, cart\-to\-checkout progression improved from 46\.7% to 52\.5% versus the previous year\. • Identified gaps in purchase\-event tracking and coordinated standardization across product, marketing, and analytics teams, enabling visibility into 23K\+ monthly purchase events\.

Graduate Engineer Trainee at PepsiCo, Jul 2022 \- Oct 2022 · 4 mos, Hyderabad, Telangana, India

## Education

Bachelor of Technology \- BTech, Electronics and Instrumentation Engineering, VIT\_Vellore Institute of Technology

Senior High School, MPC, BIIT junior college

[View the original profile](https://tal.club/meet/navya-tatiparthi)

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