Navya Tatiparthi

4+ years of work experience

Nov 20241 yr 11 mosPresent

Hyderabad, Telangana, India

• Launched automated welcome, cart-threshold, and item-specific promotions; total revenue increased 32.6% and average order value surged by 86.1% compared to the previous month. • Reduced average page time load from 11 to 4sec, improving the shopping experience while preserving reorder and promotional-code functionality. • Automated weekly sales-data extraction across Mexico B2B online and offline channels using Python; processed a dataset of 1.26M + transactions and detected a customer-record matching gap before stakeholder reporting. • Led a Google Tag Manager audit to close gaps in customer-journey measurement, expanding tracking coverage across product interactions, forms, and page views. • Migrated the site to NextJS, a server-side rendering approach to prioritize organic acquisition, driving a 55% increase in daily organic traffic. • Resolved 1200+ application security vulnerabilities across 6 D2C & B2B applications, contributing to legacy system modernization.

Oct 20222 yrs 1 moOct 2024

Hyderabad, Telangana, India

• Build the dedicated landing page of Megan Thee Stallion x Flamin' Hot University campaign, supporting the product line generating $1B+ in revenue • Redesigned product discovery, cart, and checkout journeys; the average engagement time increased from 42sec to 2min 5sec, nearly tripling it. • Owned bottom-of-the-funnel strategy executions to re-engineer checkout flows, cart-to-checkout progression improved from 46.7% to 52.5% versus the previous year. • Identified gaps in purchase-event tracking and coordinated standardization across product, marketing, and analytics teams, enabling visibility into 23K+ monthly purchase events.