Headline

Senior Account Executive @ Archetype | Managing Integrated Marketing Campaigns

About

Senior Account Executive at Archetype, managing integrated marketing and PR communications for clients like CBRE and NIIT Limited. Responsibilities include leading strategic campaigns, quarterly results announcements, industry report launches, events, and leadership profiling to enhance brand positioning and media visibility. Previously worked with Deloitte India, Shardul Amarchand Mangaldas, and Dream11, gaining diverse experience across consulting, legal, and digital-first industries, and strengthening expertise in corporate communications and stakeholder engagement. Holds a PG Diploma in Public Relations and Corporate Communications from Xavier Institute of Communications and a Bachelor's in Journalism and Mass Communication from MIT ADT University. Proficient in digital strategy, event management, and SharePoint, with a strong focus on collaborative execution and impactful storytelling in professional settings.

Location

Delhi

AI stack

opencode

claudecode

Work experience

Senior Account Executive at Archetype, Apr 2025 - Present · 1 yr 5 mos, Delhi, India, Managed integrated marketing and PR communications for CBRE and NIIT Limited, leading end-to-end execution of strategic campaigns, quarterly results announcements, industry report launches, events, and leadership profiling to strengthen brand positioning and drive media visibility.

Account Executive at Avian WE, Nov 2023 - Apr 2025 · 1 yr 6 mos, Mumbai, Maharashtra, India, Clients: Deloitte India and Shardul Amarchand Mangaldas & Co. Managed diverse client, including a legal firm and a Big 4 company, while demonstrating versatility across various sectors such as Consumer, Human Capital, Talent, Cyber, Risk Advisory, Economy, Financial Advisory, Financial Services, and Legal industries. I have successfully worked on high-impact campaigns, consistently exceeding client expectations. I oversee the management of back-end documentation to ensure accuracy and accessibility, including client reviews. As the primary client contact, I ensure satisfaction through regular meetings to identify needs and opportunities. Established a robust network in the media landscape and executed comprehensive campaigns and report launches for diverse clients, including the Interim Budget 2024-25, July Budget 2024-25, 2024 Global Automotive Consumer Study, Future of Retail: Profitable Growth Through Technology and AI, Global Powers of Luxury Goods Report, Corporate Travel Report, Deloitte’s Women @ Work Report, Deloitte India’s Campus Workforce Trends, Gen Z and Millennial Survey, LGBT+ Inclusion Study, Nifty-Fifty Independent Director's Pay Report, and People Cost Transformation Report.

Management Associate at MSLGROUP India, May 2023 - Nov 2023 · 7 mos, Mumbai, Maharashtra, India, Catering to clients like Dream Sports and its subsidiaries.

Public Relations Intern at Indo-European Scientific Research Group, London National Institute for Industrial Training, Oct 2021 - Nov 2021 · 2 mos, Kolkata

Public Relations Intern at Caradora, Sep 2021 - Nov 2021 · 3 mos, Jaipur, Rajasthan, India

Education

PG diploma in Public Relations and Corporate Communications, Xavier Institute of Communications

Bachelors in journalism and masscommunication, MIT ADT University