Navya. Shanmugam profile photo 1 on Tal

Navya. Shanmugam

Digital Marketing Executive | Social Media & Meta Ads Specialist | 3 Years Experience

Bengaluru

2+ years of work experience

Remote
Aug 20251 yr 2 mosPresent

UAE

• Researched automotive parts and created engaging video scripts • Edited raw footage into high-quality marketing videos • Collaborated with marketing and content teams • Ensured timely delivery and consistent video quality
Remote
Aug 20251 yr 2 mosPresent

India

• Managed daily social media content across Instagram and Facebook • Planned and executed Meta Ads campaigns for lead generation • Created ad copies, captions, and creatives aligned with campaign goals • Conducted competitor and trend research to improve performance • Monitored engagement, reach, CTR, and leads using analytics tools • Optimized campaigns based on performance insights
Freelance (Self employed)
Sep 20242 yrs 1 moPresent

• Assisted in social media content creation and scheduling • Supported digital marketing campaigns across platforms • Conducted competitor and market research • Helped track campaign performance and engagement metrics
Freelance
Sep 20242 yrs 1 moPresent

India

“Helping Indian businesses grow online with performance-driven strategies in SEO, content, Meta ads, and social media. Successfully handled projects in real estate, content agencies, and service-based niches.”
Aug 20242 yrs 2 mosPresent

Managed social media strategy, content calendars, and publishing across Instagram and Facebook. Planned and optimised Meta Ads and lead-generation campaigns using performance insights. Created ad copy, captions, post creatives, and brand-focused campaign messaging. Designed and managed websites using WordPress, GoDaddy, Hostinger, and AI website tools. Conducted competitor research and tracked reach, engagement, CTR, and lead metrics.

Navya.’s AI Stack

gemini
gemini
meta
meta
midjourney
midjourney
notebooklm
notebooklm
openai
openai
perplexity
perplexity

Education

Bachelor of Arts, English Literature

Amity Online University

Amity University Online

Bachelor of Arts, English Literature (British and Commonwealth)

Amity University Online

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Navya. Shanmugam on Tal

Headline

Digital Marketing Executive | Social Media & Meta Ads Specialist | 3 Years Experience

About

Digital Marketing professional with 3 years of experience in social media management, Meta Ads, content writing, and video editing. I have hands-on experience managing paid campaigns for real estate clients, creating ad creatives and captions, optimising campaigns for lead generation, and improving reach and engagement through data-driven strategies. My skill set includes Meta Ads (Facebook & Instagram), SEO (On-Page & Off-Page), content strategy, video editing, Canva, Google Analytics, Google Search Console, WordPress, Shopify, and Microsoft Excel. I enjoy combining creativity with analytics to deliver measurable marketing results and am actively seeking opportunities in digital marketing, social media, and performance marketing roles.

Location

Bengaluru

AI stack

gemini

meta

midjourney

notebooklm

openai

perplexity

Work experience

Video Editor – Automotive Company at Remote, Aug 2025 - Present · 1 yr 2 mos, UAE, • Researched automotive parts and created engaging video scripts • Edited raw footage into high-quality marketing videos • Collaborated with marketing and content teams • Ensured timely delivery and consistent video quality

Social Media Executive at Remote, Aug 2025 - Present · 1 yr 2 mos, India, • Managed daily social media content across Instagram and Facebook • Planned and executed Meta Ads campaigns for lead generation • Created ad copies, captions, and creatives aligned with campaign goals • Conducted competitor and trend research to improve performance • Monitored engagement, reach, CTR, and leads using analytics tools • Optimized campaigns based on performance insights

Digital Marketing Intern at Freelance (Self employed), Sep 2024 - Present · 2 yrs 1 mo, • Assisted in social media content creation and scheduling • Supported digital marketing campaigns across platforms • Conducted competitor and market research • Helped track campaign performance and engagement metrics

Freelance Digital Marketing Specialist at Freelance, Sep 2024 - Present · 2 yrs 1 mo, India, “Helping Indian businesses grow online with performance-driven strategies in SEO, content, Meta ads, and social media. Successfully handled projects in real estate, content agencies, and service-based niches.”

Media Executive at Leadtap, Aug 2024 - Present · 2 yrs 2 mos, Managed social media strategy, content calendars, and publishing across Instagram and Facebook. Planned and optimised Meta Ads and lead-generation campaigns using performance insights. Created ad copy, captions, post creatives, and brand-focused campaign messaging. Designed and managed websites using WordPress, GoDaddy, Hostinger, and AI website tools. Conducted competitor research and tracked reach, engagement, CTR, and lead metrics.

Education

Bachelor of Arts, English Literature, Amity Online University

Bachelor of Arts, English Literature (British and Commonwealth), Amity University Online

Navya. Shanmugam - Video Editor – Automotive Company in Bengaluru | Tal