Headline

Director, Business | Driving Growth, GTM Strategy & P&L Success | Building Profitable Business | IIT Bombay

About

I am a seasoned professional with over 10 years of expertise in Category Management, Business Growth, and Go-To-Market (GTM) Strategy. My strengths lie in P&L Management, Product Marketing, User Acquisition, and Customer Engagement. Throughout my career, I have successfully built and scaled products, processes, and teams from inception (0 to 1) and beyond (1 to 10). My focus is on driving sustainable growth, enhancing conversion rates, and maximizing profitability. I am passionate about leveraging data-driven insights to develop innovative strategies that propel business success. Career Highlights: • Consistently achieved Top 1% rating "A+" in company’s performance appraisals from 2017 to 2023. • Accelerated category growth, achieving 75% YoY revenue increase with a seasonal peak growth of 269%. • Managed a ₹40 Cr Marketing budget, driving 35% increase in Engagement & 20% ROI improvement. • Reduced Operating costs by 72% saving INR 65 Cr and boosting profit margins by 86%. • Introduced new product category ‘Doodles’ generating INR 25 Cr revenue in 6 months. • Launched India’s first Android Go smartphone, ‘Lava Z50’ with Google, by understanding customer needs. • Awarded ‘Outstanding Performance in Business Achievement’ for achieving 5X revenue growth in FY 17-18.

Location

Gurugram

Work experience

Associate Director, Business at Unacademy, Jul 2023 - Nov 2025 · 2 yrs 5 mos, On-site, • Accelerated category growth, achieving a 75% YoY revenue increase with a seasonal peak growth of 269% through strategic planning. • Reduced Operating costs by 72% saving INR 65 Cr and boosting profit margins by 86% driving a sustainable, profitable business. • Managed a ₹40 Cr Marketing budget, driving 35% increase in Engagement & 20% ROI improvement through high-impact campaigns. • Boosted Monthly Active Users (MAU) by 27%, growing from 63K to 80K through targeted engagement strategies. • Developed Product Roadmap, launching industry-first USPs like the 300+ Club & AIR Mentorship, which delivered top learner results. • Generated 15,000 high-quality leads with a 40% conversion rate through targeted school and college Activation campaigns. • Enhanced Performance marketing, reducing cost per acquisition (CPA) by 16% while increasing overall sales by 32%. • Pioneered market expansion by launching the first-ever offline classes, driving a 11% overall revenue growth in the first year. • Leveraged Competitive analysis and market research to generate INR 1.1 Cr revenue by launching Encrypted Recorded Courses.

Senior Category Manager at Unacademy, Feb 2022 - Jun 2023 · 1 yr 5 mos, Bengaluru, • Increased lead generation by 100% & achieved 3.5X ROI with data-driven marketing campaigns, like Premier League and Powerplay. • Generated 15,000 high quality leads in 6 months through targeted School and College Activations campaigns • Scaled YouTube channels from 0 to 100M views/month, securing 350K subscribers and capturing a 55% market share in 2 years. • Produced and executed 12+ shows and events in collaboration with top social influencers and celebrities • Established an end-to-end framework for educator onboarding, training, scheduling, and growth strategy with defined KPIs.

Product Marketing Manager at Luxor Writing Instruments Pvt. Ltd., Apr 2020 - Jul 2021 · 1 yr 4 mos, Noida, Uttar Pradesh, India, • Introduced new product category ‘Doodles’ generating INR 25 Cr revenue in 6 months, capturing 7% market share. • Define the vision, roadmap & strategy for the category, based on customer understanding, market needs & competition trends. • Owned the strategic pillars including Portfolio Management, Go-To-Market Strategy, Customer acquisition & Marketing. • Executed integrated marketing campaign, improving campaign ROI by 50% and achieving a 15% boost in customer retention. • Managed sales & developed pricing strategies for General Trade, E-Commerce, Modern Trade, and B2B channels.

Product Marketing Manager at Lava International Limited, Jul 2018 - Apr 2020 · 1 yr 10 mos, Noida Area, India, • Managed Product lifecycle for Lava smartphones, from conception to launch, including market research, pricing and marketing. • Launched Lava Z Series smartphones, retailing ~50K units per month and generating INR 300 Cr in revenue. • Budgeting and Planning of product launches covering Marketing, Social media, Digital, BTL, Channel Schemes, PR, & Influencer • Collaborated with Cross-functional teams on go-to-market strategies for successful product launches and high engagement. • Implemented the "Throw Your TV Away" GTM campaign, selling 40K units within 10 mins of product launch. • Launched India’s first Android Go smartphone, ‘Lava Z50’ with Google, by understanding customer needs.

Young Leader - Distribution Manager at Lava International Limited, Jul 2017 - Jul 2018 · 1 yr 1 mo, Kolkata Area, India, • Led Distribution operations, optimizing supply chain and increasing product availability, managing a 30+ member team. • Built key distributor relationships, driving a 60% increase in retail channels and expanding market reach. • Implemented demand forecasting and inventory systems, cutting stock-outs by 25% and enhancing distribution accuracy. • Designed and executed Go-to market initiatives like Launch Road Shows, Demo stations, Retail incentives and CC Programs. • Awarded “Outstanding Performance in Business Achievement” for driving 5X revenue growth within 1 year.

Education

Master of Business Administration (M.B.A.), Business Administration and Management, General, IIT Bombay - Shailesh J. Mehta School of Management

Bachelor of Technology - BTech, Mechanical Engineering, haldia institute of technology