---
title: "Naveen Upadhyay - Co-Founder & CTO in Bengaluru | Tal"
description: "Meet Naveen Upadhyay, Co-Founder @ Kupa Creative | Ex-Meta | Creative Technologist based in Bengaluru. AI stack includes anthropic apis, claude code, and elevenlabs. Explore public work links including github and kupacreative.com."
image: "https://tal.club/meet/naveen-upadhyay/share-image"
---

# Naveen Upadhyay on Tal

## Headline

Co\-Founder @ Kupa Creative \| Ex\-Meta \| Creative Technologist

## About

As the Co\-founder and CTO of Kupa Creative, I am passionate about fusing art and technology to create innovative marketing solutions\. With over a decade of programming experience, I have honed my skills in blending creativity with technological expertise to bring visionary ideas to life\. My journey spans across data science and creative technology, where I specialise in AR, VR, WebAR and more\. My global experience in crafting impactful AR experiences has shaped my approach to developing captivating solutions that engage audiences\. Driven by a relentless pursuit of innovation, I thrive at the intersection of art and technology, continuously exploring new frontiers in immersive experiences\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

elevenlabs

kiro

midjourney

## Work experience

Co\-Founder & CTO at Kupa Creative, May 2024 \- Present · 2 yrs 5 mos, As a co\-founder of Kupa Creative, I spearhead initiatives that positioned our AR/AI\-first studio at the forefront of immersive campaigns\. • Developed and executed product strategies that aligned with market needs in entertainment, sports, and FMCG\. • Cultivated strong partnerships with agencies and brands, enhancing our collaborative efforts and project outcomes\. • Demonstrated leadership in negotiating strategic alliances, effectively managing complex, cross\-functional projects\.

Co\-Founder at ARAI Labs, Oct 2024 \- Mar 2025 · 6 mos, Bengaluru, Karnataka, India, I co\-founded ARAI Labs, where I focused on enhancing product management and team dynamics\. • Led daily sprints and ideation sessions to foster innovation in product development\. • Experimented with agentic AI frameworks to create advanced video editing tools\. • Collaborated with creators to pinpoint essential tools for an improved user experience\.

Strategic Partnerships Manager \| AR Product Specialist at Meta, Aug 2022 \- Mar 2024 · 1 yr 8 mos, Gurugram, Haryana, India, I focused on developing the AR ecosystem in India, driving significant initiatives to support creators and brands\. • Led the Innovators Program, fostering relationships with AR creators and public figures\. • Managed a diverse portfolio, successfully launching 50\+ branded campaigns and 200\+ AR effects\. • Collaborated with Product and Engineering teams to enhance content distribution and improvements\.

Creative technologist at GOWAAA, Oct 2021 \- May 2022 · 8 mos, Singapore, I contributed significantly to the development of AR campaigns at GOWAAA, focusing on innovative immersive solutions for brands in the APAC region\. • Developed engaging AR effects on Metaspark, enhancing user interaction and brand storytelling\. • Collaborated with diverse teams to brainstorm and implement creative ideas, fostering a culture of innovation\. • Gained valuable skills in AR technology and creative development, positioning myself as a leader in the field\.

AR XR Artist at Freelance, Jan 2020 \- Oct 2021 · 1 yr 10 mos, I am passionate about blending art and technology as an AR XR Artist, where I create impactful AR experiences\. • Designed AR effects for brands and creators, enhancing their marketing strategies\. • Supported advertising campaigns for companies like UpGrad, Scaler, Airtel and Meta\. • Mentored 30,000 students in India on AR technologies, empowering future creators\.

## Education

Bachelor of Technology \(B\.Tech\.\), Information Technology, Global Institute of Technology

## Public links

- github: https://github\.com/heynaavi
- kupacreative\.com: https://kupacreative\.com/

[View the original profile](https://tal.club/meet/naveen-upadhyay)

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