Headline

Co-Founder @ Kupa Creative | Ex-Meta | Creative Technologist

About

As the Co-founder and CTO of Kupa Creative, I am passionate about fusing art and technology to create innovative marketing solutions. With over a decade of programming experience, I have honed my skills in blending creativity with technological expertise to bring visionary ideas to life. My journey spans across data science and creative technology, where I specialise in AR, VR, WebAR and more. My global experience in crafting impactful AR experiences has shaped my approach to developing captivating solutions that engage audiences. Driven by a relentless pursuit of innovation, I thrive at the intersection of art and technology, continuously exploring new frontiers in immersive experiences.

Location

Bengaluru

AI stack

anthropic apis

claude code

elevenlabs

kiro

midjourney

Work experience

Co-Founder & CTO at Kupa Creative, May 2024 - Present · 2 yrs 5 mos, As a co-founder of Kupa Creative, I spearhead initiatives that positioned our AR/AI-first studio at the forefront of immersive campaigns. • Developed and executed product strategies that aligned with market needs in entertainment, sports, and FMCG. • Cultivated strong partnerships with agencies and brands, enhancing our collaborative efforts and project outcomes. • Demonstrated leadership in negotiating strategic alliances, effectively managing complex, cross-functional projects.

Co-Founder at ARAI Labs, Oct 2024 - Mar 2025 · 6 mos, Bengaluru, Karnataka, India, I co-founded ARAI Labs, where I focused on enhancing product management and team dynamics. • Led daily sprints and ideation sessions to foster innovation in product development. • Experimented with agentic AI frameworks to create advanced video editing tools. • Collaborated with creators to pinpoint essential tools for an improved user experience.

Strategic Partnerships Manager | AR Product Specialist at Meta, Aug 2022 - Mar 2024 · 1 yr 8 mos, Gurugram, Haryana, India, I focused on developing the AR ecosystem in India, driving significant initiatives to support creators and brands. • Led the Innovators Program, fostering relationships with AR creators and public figures. • Managed a diverse portfolio, successfully launching 50+ branded campaigns and 200+ AR effects. • Collaborated with Product and Engineering teams to enhance content distribution and improvements.

Creative technologist at GOWAAA, Oct 2021 - May 2022 · 8 mos, Singapore, I contributed significantly to the development of AR campaigns at GOWAAA, focusing on innovative immersive solutions for brands in the APAC region. • Developed engaging AR effects on Metaspark, enhancing user interaction and brand storytelling. • Collaborated with diverse teams to brainstorm and implement creative ideas, fostering a culture of innovation. • Gained valuable skills in AR technology and creative development, positioning myself as a leader in the field.

AR XR Artist at Freelance, Jan 2020 - Oct 2021 · 1 yr 10 mos, I am passionate about blending art and technology as an AR XR Artist, where I create impactful AR experiences. • Designed AR effects for brands and creators, enhancing their marketing strategies. • Supported advertising campaigns for companies like UpGrad, Scaler, Airtel and Meta. • Mentored 30,000 students in India on AR technologies, empowering future creators.

Education

Bachelor of Technology (B.Tech.), Information Technology, Global Institute of Technology

Public links

github: https://github.com/heynaavi

kupacreative.com: https://kupacreative.com/