Naveen Mathew profile photo 1 on Tal

Naveen Mathew

Performance Marketing Manager at Solventek | Google Ads | Meta Ads | Lead Generation

Bengaluru

3+ years of work experience

Solventek
Mar 20268 mosPresent

Bengaluru

Planned, launched, and scaled comprehensive multichannel paid campaigns across Google Ads (Search, Performance Max, Display, Demand Gen), Meta Ads, and LinkedIn Ads to achieve core business objectives. Owned campaign performance end-to-end, managing budget allocation, pacing, and monthly spend reconciliation while executing data-driven bid strategies and rigorous A/B testing to maximize ROAS and minimize CAC. Drove performance across international markets, seamlessly collaborating with US teams and global stakeholders to adapt targeting parameters and creative messaging to localized funnel nuances. Built and maintained advanced performance dashboards utilizing GA4, HubSpot, and automated reporting tools to surface actionable insights, monitor conversion rates, and deliver weekly/monthly performance visibility to leadership. Conducted competitor analysis and ad benchmarking to uncover strategic whitespace, identify emerging creative trends, and pivot campaign strategy accordingly. Monitored daily account metrics proactively to identify instant optimization opportunities, systematically improving CTR, conversion rates, and quality scores across all active digital channels. Developed and executed data-driven media plans and budget forecasts across multiple digital channels, strategically selecting platforms and audience segments to maximize market penetration and drive optimal acquisition costs. Architected robust conversion tracking frameworks, managing pixel/tag implementation, UTM structures, and custom attribution models to ensure absolute data integrity across all paid channels.
Laukika Consultancy Solutions
Nov 20255 mosMar 2026

Bangalore Urban

• Engineered full funnel digital advertising strategies that generated 6,000+ MQLs, representing a 35% increase in lead volume through cross-platform execution. • Developed interactive, automated dashboards in Looker Studio to merge multichannel data, providing stakeholders with real-time visibility into a 25% increase in ROAS. • Leveraged Google Analytics (GA4) Path and Funnel Exploration reports identifying friction points, resulting in a 15% improvement in end-to-end conversion rates. • Systematically reduced Cost Per Lead (CPL) by 25% by utilizing the Google Ads Report Editor to perform deep-dive audits on search terms and audience performance. • Scaled Shopping Campaigns by analyzing product-level data in Google Ads, directly contributing to a 29% uplift in total sales revenue. • Integrated GA4 and Google Ads reporting tracking the post-click behavior of new creative strategies, leading to a 50% boost in CTR and higher lead quality. • Managed a team of 5 Digital Marketing Executives and Account Managers.
Tech Mahindra
May 20257 mosNov 2025

Bengaluru, Karnataka, India

• Managed and optimized paid campaigns across Google Ads, Facebook Ads, Amazon Advertising, and other digital platforms, leading to a 30% increase in overall ROI. • Developed and implemented data-driven decision-making strategies to enhance customer acquisition and retention, reducing cost per acquisition by 25%. • Planned and executed comprehensive media planning and digital marketing strategies tailored for both B2B and B2C clients, ensuring alignment with business objectives. • Led and managed a team of 6 members, overseeing campaign execution, performance tracking, and continuous training for skill development. • Engaged directly with B2B and B2C clients for campaign requirement gathering, performance reporting, and strategy refinement, enhancing client relationships. • Utilized advanced analytics tools including Google Analytics 4, Amazon Advertising Dashboard, and Drona, as well as AI-powered tools like Amazon Ads Copilot (Seller Genie) for campaign automation and optimization.
Cognizant
Jun 20231 yr 11 mosApr 2025

Bangalore Urban, Karnataka, India

• Created Sponsored Product, Sponsored Brand and Sponsored Display Campaigns for the Amazon Sellers/Vendors. • Optimized the high ACOS campaigns by periodically sending recommendations. • Created Sponsored Brand Video Campaigns with the help of Generative AI. • Managed 50+ amazon sellers/vendors and handled average monthly budget about 2.5 Crores. • Boosted the sales revenue by 5-10% month on month. • Reduced the Advertising Cost of Sales by 7% month on month. • Participated in few of the biggest ecommerce sale events of the country like Great Indian Festival, Freedom sale, Prime Day Sale and Republic Day sale events organized by Amazon. • Communicated regularly with the advertisers(Sellers/Vendors) and sent recommendations based on their account level performance. • Delivered various reports to the advertisers like the WBR Report, Account Level Summary Report and Customer Search Term Reports.
IvyCap Ventures Advisors Private Limited
Dec 20227 mosJun 2023

Greater Bengaluru Area

• Designed email marketing templates from scratch using mail chimp • Executed email marketing campaigns to 1 lakh database on a monthly basis • Edited email marketing templates using HTML & CSS • Mined the databases for email marketing using LinkedIn & Mail chimp

Naveen’s AI Stack

claude
claude
codex
codex
deepseek
deepseek
elevenlabs
elevenlabs
gemini
gemini
meta
meta

Education

Bachelor of Engineering, Electrical and Electronics Engineering

Shri Shankaracharya Institute of Technology and Management

20124 yrs2016

High School, class 12th

M.G.M SENIOR SECONDARY SCHOOL

20102 yrs2012

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Headline

Performance Marketing Manager at Solventek | Google Ads | Meta Ads | Lead Generation

About

As a skilled and results-driven digital marketer, I am passionate about helping businesses achieve their goals through innovative and effective online marketing strategies. With a strong background in data analysis and a talent for creating engaging content, I have a proven track record of driving online sales and engagement for a wide range of clients. I excel in using paid advertising, social media marketing, and SEO to boost brand awareness and drive website traffic. I am always on the lookout for the latest trends and technologies in the digital marketing space, and I am confident in my ability to create customized campaigns that deliver tangible results. I am a strong communicator and team player, and I thrive in fast-paced environments. I am excited to bring my expertise and passion to new opportunities and help businesses succeed in the ever-evolving world of digital marketing.

Location

Bengaluru

AI stack

claude

codex

deepseek

elevenlabs

gemini

meta

Work experience

Performance Marketing Manager at Solventek, Mar 2026 - Present · 8 mos, Bengaluru, Planned, launched, and scaled comprehensive multichannel paid campaigns across Google Ads (Search, Performance Max, Display, Demand Gen), Meta Ads, and LinkedIn Ads to achieve core business objectives. Owned campaign performance end-to-end, managing budget allocation, pacing, and monthly spend reconciliation while executing data-driven bid strategies and rigorous A/B testing to maximize ROAS and minimize CAC. Drove performance across international markets, seamlessly collaborating with US teams and global stakeholders to adapt targeting parameters and creative messaging to localized funnel nuances. Built and maintained advanced performance dashboards utilizing GA4, HubSpot, and automated reporting tools to surface actionable insights, monitor conversion rates, and deliver weekly/monthly performance visibility to leadership. Conducted competitor analysis and ad benchmarking to uncover strategic whitespace, identify emerging creative trends, and pivot campaign strategy accordingly. Monitored daily account metrics proactively to identify instant optimization opportunities, systematically improving CTR, conversion rates, and quality scores across all active digital channels. Developed and executed data-driven media plans and budget forecasts across multiple digital channels, strategically selecting platforms and audience segments to maximize market penetration and drive optimal acquisition costs. Architected robust conversion tracking frameworks, managing pixel/tag implementation, UTM structures, and custom attribution models to ensure absolute data integrity across all paid channels.

PPC Manager at Laukika Consultancy Solutions, Nov 2025 - Mar 2026 · 5 mos, Bangalore Urban, • Engineered full funnel digital advertising strategies that generated 6,000+ MQLs, representing a 35% increase in lead volume through cross-platform execution. • Developed interactive, automated dashboards in Looker Studio to merge multichannel data, providing stakeholders with real-time visibility into a 25% increase in ROAS. • Leveraged Google Analytics (GA4) Path and Funnel Exploration reports identifying friction points, resulting in a 15% improvement in end-to-end conversion rates. • Systematically reduced Cost Per Lead (CPL) by 25% by utilizing the Google Ads Report Editor to perform deep-dive audits on search terms and audience performance. • Scaled Shopping Campaigns by analyzing product-level data in Google Ads, directly contributing to a 29% uplift in total sales revenue. • Integrated GA4 and Google Ads reporting tracking the post-click behavior of new creative strategies, leading to a 50% boost in CTR and higher lead quality. • Managed a team of 5 Digital Marketing Executives and Account Managers.

Senior Analyst at Tech Mahindra, May 2025 - Nov 2025 · 7 mos, Bengaluru, Karnataka, India, • Managed and optimized paid campaigns across Google Ads, Facebook Ads, Amazon Advertising, and other digital platforms, leading to a 30% increase in overall ROI. • Developed and implemented data-driven decision-making strategies to enhance customer acquisition and retention, reducing cost per acquisition by 25%. • Planned and executed comprehensive media planning and digital marketing strategies tailored for both B2B and B2C clients, ensuring alignment with business objectives. • Led and managed a team of 6 members, overseeing campaign execution, performance tracking, and continuous training for skill development. • Engaged directly with B2B and B2C clients for campaign requirement gathering, performance reporting, and strategy refinement, enhancing client relationships. • Utilized advanced analytics tools including Google Analytics 4, Amazon Advertising Dashboard, and Drona, as well as AI-powered tools like Amazon Ads Copilot (Seller Genie) for campaign automation and optimization.

Account Manager at Cognizant, Jun 2023 - Apr 2025 · 1 yr 11 mos, Bangalore Urban, Karnataka, India, • Created Sponsored Product, Sponsored Brand and Sponsored Display Campaigns for the Amazon Sellers/Vendors. • Optimized the high ACOS campaigns by periodically sending recommendations. • Created Sponsored Brand Video Campaigns with the help of Generative AI. • Managed 50+ amazon sellers/vendors and handled average monthly budget about 2.5 Crores. • Boosted the sales revenue by 5-10% month on month. • Reduced the Advertising Cost of Sales by 7% month on month. • Participated in few of the biggest ecommerce sale events of the country like Great Indian Festival, Freedom sale, Prime Day Sale and Republic Day sale events organized by Amazon. • Communicated regularly with the advertisers(Sellers/Vendors) and sent recommendations based on their account level performance. • Delivered various reports to the advertisers like the WBR Report, Account Level Summary Report and Customer Search Term Reports.

Digital Marketing Specialist at IvyCap Ventures Advisors Private Limited, Dec 2022 - Jun 2023 · 7 mos, Greater Bengaluru Area, • Designed email marketing templates from scratch using mail chimp • Executed email marketing campaigns to 1 lakh database on a monthly basis • Edited email marketing templates using HTML & CSS • Mined the databases for email marketing using LinkedIn & Mail chimp

Education

Bachelor of Engineering, Electrical and Electronics Engineering, Shri Shankaracharya Institute of Technology and Management

High School, class 12th, M.G.M SENIOR SECONDARY SCHOOL