Headline

Growth @ CRED | Gameskraft | UVCE

About

As a Product Marketing Assistant Manager at Gameskraft, one of the leading online gaming platforms in India, I handle CRM operations for RummyTime, the online gaming app. I manage new user onboarding, user lifecycle management, growth, revenue, retention, engagement, and loyalty. I am passionate about creating engaging and rewarding gaming experiences for millions of users, and I am always looking for new challenges and opportunities to grow and contribute to the company's success. I have a Bachelor of Technology degree in Mechanical Engineering from UVCE, which gives me a strong foundation in technical and analytical skills. I leverage these skills to revamp the marketing automation strategy, target customers with personalized content across various channels, and implement A/B testing for marketing campaigns and new product features. I use CleverTap CRM and Mixpanel, two powerful tools that I have mastered, to automate marketing campaigns for multiple cohorts, analyze the customer journey, optimize campaigns, and measure and improve user experience. I enjoy working with a talented and diverse team of product managers, developers, designers, and marketers, and I am always eager to learn new skills and technologies that can enhance my performance and the product quality.

Location

Bengaluru

AI stack

claude code

claude

gemini

grok

ChatGPT

ChatGPT Images

Work experience

Product led Growth at CRED, May 2024 - Present · 2 yrs 5 mos, Bengaluru, Karnataka, India

Assistant Manager - Product Marketing at Gameskraft, Oct 2022 - May 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, As i am handling CRM Operations at RummyTime, the online gaming app, my responsibilities included managing new user onboarding, User lifecycle management, Growth,Revenue, Retention, Engagement and loyalty. Iled the revamping of the marketing automation strategy, which involved targeting customers with personalized content across various channels, resulting in a significant increase in Daily Active Users. By analyzing the customer journey and optimizing campaigns, achieved improved customer activation, retention, and conversion rates, while also implementing A/B testing for marketing campaigns and new product features. Additionally, I automated marketing campaigns for multiple cohorts using Clevertap CRM and the mobile marketing analytics platform, Appsflyer, by creating customized user journeys.

product marketing at Gameskraft, May 2022 - Oct 2022 · 6 mos, Bengaluru, Karnataka, India

Quality Assurance Engineer at Nextuple Inc, Jan 2022 - May 2022 · 5 mos, Bengaluru, Karnataka, India

Education

Bachelor of Technology - BTech, Mechanical Engineering, UVCE

XII, PCMB, Narayan pu college , Kolar