---
title: "Naveen John Badiger - Head of Marketing in Bengaluru | Tal"
description: "Meet Naveen John Badiger, Marketing Head @ Kongsi Tea Bar | Full-funnel F&B / QSR growth, from positioning to P&L | Brand, Performance, Franchise & Team Building based in Bengaluru."
image: "https://tal.club/meet/naveen-john-badiger/share-image"
---

# Naveen John Badiger on Tal

## Headline

Marketing Head @ Kongsi Tea Bar \| Full\-funnel F&B / QSR growth, from positioning to P&L \| Brand, Performance, Franchise & Team Building

## About

𝐈 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦, 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐭𝐚𝐜𝐭𝐢𝐜\. I read the numbers, find where growth is actually stuck, and design the strategy and the system to move it\. I'm Naveen, and I lead marketing and growth at Kongsi Tea Bar, India's first authentic Thai bubble tea brand\. What I bring isn't one channel done well, 𝐢𝐭'𝐬 𝐫𝐚𝐧𝐠𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭'𝐬 𝐥𝐞𝐧𝐬\. I work the full funnel, from brand and positioning through performance, franchise and store launches, to the P&L behind them\. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐢𝐞𝐝 𝐭𝐨 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐬 is where I do my strongest work\. How I think and operate: • 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐢𝐫𝐬𝐭\. I decide what to build and why before anyone touches execution, so the work ladders up to a business outcome, not just activity\. • 𝐃𝐚𝐭𝐚\-𝐥𝐞𝐝\. Every campaign, budget and target traces back to numbers, and I build the reporting to actually see them\. • 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭\. I would rather find the problem and build the fix than wait for a brief\. • 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞\. I move into any system, learn it fast, and leave it better than I found it\. • 𝐀 𝐭𝐞𝐚𝐦 𝐛𝐮𝐢𝐥𝐝𝐞𝐫\. I set up the in\-house marketing function from scratch and run it to perform above target\. Some of what that has looked like: • Rebuilt the brand's social presence and grew the community roughly 7x to a verified following\. • Introduced the CRM, loyalty, reporting and project\-management stack the team now runs on, and put AI to work across the function\. • Led franchise and expansion marketing behind the brand's multi\-city growth\. • Built the sales and P&L visibility the leadership team reviews\. The core of it, strategy, growth, performance, retention and P&L\-led decisions, carries across 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐃𝟐𝐂 𝐚𝐧𝐝 𝐦𝐮𝐥𝐭𝐢\-𝐨𝐮𝐭𝐥𝐞𝐭 𝐫𝐞𝐭𝐚𝐢𝐥, well beyond F&B and QSR\. If you're a founder or a team building a consumer brand and serious about growth, I'm always open to a conversation\.

## Location

Bengaluru

## Work experience

Head of Marketing at Kongsi Tea Bar India, Apr 2025 \- Present · 1 yr 7 mos, Bengaluru, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Leading the marketing function at Kongsi Tea Bar, overseeing brand growth and customer engagement\. • Driving market expansion through innovative digital marketing strategies and strong brand storytelling\. • Developing strategic campaigns that align with the brand’s vision and maintain consistency across all touchpoints\. • Managing marketing teams and agency relationships to execute successful campaigns and store launches\. • Engaging with customers and potential franchise partners to expand the brand’s footprint in India\.

GTM Associate at Lenity Health, Feb 2025 \- Apr 2025 · 3 mos, Bengaluru, Karnataka, India, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Played a key role in the development and execution of go\-to\-market strategies for new health products\. • Collaborated with product, sales, and marketing teams to optimize market positioning and identify new business opportunities\. • Conducted detailed market research to analyze trends, consumer preferences, and competition, contributing to the GTM strategy\. • Supported sales and marketing initiatives to enhance product adoption and customer engagement\. • Assisted in the execution of marketing campaigns that helped grow the customer base and product visibility\.

Senior Manager \- Branding & Marketing at Kritunga Restaurants and Franchises, Oct 2024 \- Jan 2025 · 4 mos, Hyderabad, Telangana, India, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Developed and executed branding and marketing strategies to drive brand awareness and sales for Kritunga Restaurants\. • Led digital content creation efforts, ensuring alignment with the brand’s voice and message\. • Managed cross\-functional teams to develop and execute successful campaigns that resonated with the target audience\. • Worked closely with the franchise team to develop marketing materials and campaigns to support franchise growth\. • Enhanced customer engagement through innovative digital marketing and customer loyalty programs\.

Merchant Account Specialist at DATMAN, Mar 2024 \- Sep 2024 · 7 mos, Bengaluru, Karnataka, India, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Managed merchant accounts, ensuring seamless onboarding, KYC verification, and support throughout the relationship\. • Delivered exceptional customer service, resolving client issues and improving satisfaction\. • Conducted data analysis to identify trends and provide actionable insights for optimizing merchant accounts\. • Worked closely with clients to ensure their needs were met and issues were resolved quicklyCollaborated with cross\-functional teams to ensure smooth operations and client satisfaction\.

Senior Executive \- Marketing & Customer Relations at Frozen Bottle, Apr 2023 \- Feb 2024 · 11 mos, On\-site, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Managed customer relations, WhatsApp marketing campaigns, and influencer marketing strategies for Frozen Bottle\. • Worked on campaigns that increased customer engagement and drove sales through targeted digital marketing efforts\. • Implemented customer loyalty programs to drive repeat business and customer retention\. • Collaborated with the franchise team to develop marketing strategies that supported franchisee growth and success\. • Managed agency relationships to optimize marketing efforts and ensure consistency across all channels\.

Executive \- Marketing & Customer Relations at Frozen Bottle, Jul 2022 \- Mar 2023 · 9 mos, Bengaluru, Karnataka, India, 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Supported the marketing team in executing influencer marketing campaigns and franchise sales efforts\. • Managed the execution of campaigns to drive customer engagement and brand awareness\. • Optimized digital content and marketing materials to improve SEO performance and drive traffic to the brand’s online platforms\. • Built and maintained strong relationships with clients, ensuring customer satisfaction and long\-term loyalty\. • Worked on sponsorship marketing campaigns and collaborations to expand the brand’s reach and influence\.

## Education

Bachelor's degree, Business, Management, Marketing, and Related Support Services, Rabindranath Tagore University

Diploma in Fashion Photography, Jd institute of fashion technology

[View the original profile](https://tal.club/meet/naveen-john-badiger)

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