About
My motto: It's always day 1. Always a student for this life. Being a charismatic leader, working efficiently with the teams, and creating long-lasting relations with all the stakeholders is my top priority. Working on a rigorous schedule and meeting deadlines has made me achieve many awards and made my peers trust me to elect me as their leader. My skills in leadership, ability to focus, time management, negotiation, and working under pressure increased multi-fold through the roles and responsibilities I have taken up in my life so far. Currently, I am responsible for growing Pratilipi.com, a digital storytelling platform for Indian authors and readers, through new user acquisition at a healthy cost. Completed my MBA from IIM Sirmaur and had the pleasure of also serving as President of the Student Council of IIM Sirmaur for AY 2020-21. My strong inclination to serve society made me Join the Sankalp-CSR committee at my institute which created an impact on children's lives residing in and around my institute. Joining a baby IIM provided me with multiple opportunities to lay down strong foundations and serve my student community. Such one initiative was forming a student academic committee to uphold the academic rigour of an IIM and safeguard students' rights. I am a travel enthusiast with a special interest in bike riding. Practising meditation helps me keep my calm and composure always. Photography excites me.
Work experience
Growth Marketing Manager at Pratilipi, Aug 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Responsible for Growth & Marketing at Pratilipi, both Reading and Audio stories Apps.
Fellow at GrowthX®, Aug 2024 - Oct 2024 · 3 mos, Bengaluru, Karnataka, India
Senior Category Manager at HomeLane, Apr 2024 - Aug 2024 · 5 mos, Bengaluru, Karnataka, India · Hybrid, At Homelane, I handled multiple categories in the Home decor services vertical. Have grown the categories 2X and launched new sub-categories basis the business requirements to solve the customer pain points. Streamlining the operations-heavy categories through new vendor onboarding and process changes was able to reduce the overall cost by 30% leading to an increase in the overall Gross margins for the categories by 10%.
Category Manager at HomeLane, Jun 2022 - Mar 2024 · 1 yr 10 mos, Bengaluru, Karnataka, India · Hybrid
Category Manager at Urban Company, Mar 2021 - May 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India
President - Student Council at Indian Institute of Management, Sirmaur, Feb 2020 - Mar 2021 · 1 yr 2 mos, Himachal Pradesh, India
Founding Member - Students Academic Committee at Indian Institute of Management, Sirmaur, Dec 2019 - Jul 2020 · 8 mos, Himachal Pradesh, India
Education
Master of Business Administration - MBA, Indian Institute of Management Sirmaur
GrowthX Fellow, Product & Growth Bootcamp, Business, Management, Marketing & Related areas., GrowthX®
