Headline

Senior Executive

About

Everything I’ve ever done has come from connecting to people. Clear communication & understanding of others still helps in product development & long term collaborations. I want to keep growing, be given the chance to humbly retry things I did when younger, and yet be valued for the wisdom of being in tech culture from SF. If AI can try to do new learnings each day, why should we not take on more ways to explore our human skills? My personal projects are now about building a women’s health and ai/tech awareness hub and working to support foundational knowledge for children to adults for understanding themselves in an age of AI/tech driven solutions. Most my work at H&M group / consulting has had heavy internal NDAs. My work made me well aware of the cultural ideas and way of existing in USA & India. We did one of the earliest fashion AI MVP, and built solutions using anthropology research & fashion research. My favorite being a fashion tinder. I’m a curious person who values learning more so I rarely call myself an expert in anything as I’d like to keep expanding. However, I’ve been trusted to lead various high level projects and advised various directions of industry first projects due to having a deep global understanding of tech and society, along with a distinct understanding of strategic planning, partnerships, & development. The communication of today and the future is via product so I’m looking forward to working more to build products again. I believe that it’s important to understand the desired outcome of others when building the future with them. I value tech ethics. I usually only write people when relevant to something I’m curious about, or work related.

Location

Stockholm

Work experience

Founder at Soche.app, Jan 2026 - Present · 6 mos, Stockholm, SOCHE is the integrated digital home for women’s health. We put community at the center — real events, peer connection, structured learning — because sustainable health isn’t built through tracking. It’s built through belonging. We have a functional MVP, an events-first model that drives real-world connection, and a roadmap that grows with women across every life stage. We’re raising a seed round to validate retention, run our first beta with 200+ women, and prove that community is the most defensible moat in women’s health.

Co-Founder at Screenfree.se, Oct 2025 - Present · 9 mos, Stockholm County, Sweden, My two projects tackle: breaking the health and wellness silo for women, families & society as a whole, using tech to create more opportunities for human growth offline, & having tools and education to understand how tech and our work impacts our bodies around longevity and our cognition. Digital hygiene is a topic in the rise, as is social media bans for kids. Also, we know we have a loneliness epidemic. Furthermore, most health, even digital hygiene or the challenges of healthcare are at times providing women solutions that were designed with men in mind.

Founder at BeyondSDG, Oct 2023 - Present · 2 yrs 9 mos, Stockholm, Helping clients build products, and connect to ideal partners, promoting circular economy and deep tech initiatives, advising on the future of ethical building with AI, & creating events to support deep discourse, and creating better tech education amongst consumers & industry leaders. Exec/ c-suite advisory for brand, communications & tech needs. Project managing AI agents 🤖, to accelerate my task flows

CTO Office: Senior Advisor & Special Projects at H&M Group, Sep 2021 - Jan 2024 · 2 yrs 5 mos, Stockholm County, Sweden, I work as part of a stealth consulting team that works to support bringing industry first tech solutions into H&M Group. My work has comprised of managing needs of the last office of CTO and now working to create understanding of various tech solutions by external parties to support deep retail shifts for the company. My work is a combination of management, research, supporting a top tier R&D team and working on field work and research projects, similar to a startup. I hold numerous positions to discover how companies like H&M Group can address the accelerated tech needs of their industry. My work is to understand the user experience of H&M colleagues as well as working to grow tech understanding amongst leaders of the company for better internal and external tech negotiations. Advised on potential partnerships, technology solutions, recommended directions of various special projects, directed stakeholder alignment, engagement and management needs.

Co creator at Kaamos Accelerator, Nov 2018 - Jan 2024 · 5 yrs 3 mos, Helsinki Area, Finland, We are agents of change, working on a virtual and physical commercialisation focused accelerator in Finland and beyond. Impact means different things to different industries and influencers. Our goal is to help support a more collaborative ecosystem in Finland.

Education

Interactive Art Director, Interactive Art Director, Hyper Island

Bachelor’s Degree, Political Science, cert. in public service, University of San Francisco