Headline

Founder, Splitmoon Studios | Performance marketing, websites, tracking and CRM systems for D2C brands

About

Running ads is only one part of growth. If the landing page is weak, tracking stops at a form submission, or the CRM never returns lead quality, the campaign is being asked to solve a system problem. I run Splitmoon Studios. We work across: • Meta and Google advertising • Ecommerce websites and landing pages • Conversion tracking and CRO • Lead qualification and CRM integrations • Marketing automation My perspective is practical because I also operate consumer brands, including Sirat Perfumes, Forever Muslim and DatesWala. That gives me firsthand exposure to the questions founders bring us: what should be fixed before increasing spend, which conversion event should be optimised, where orders or leads are being lost, and how marketing and sales data should connect. I also co-founded Eternal Techverse, where we work on production systems, integrations and workflow automation. That adds technical depth when a growth problem goes beyond the ad account. I am best suited to founders who do not simply want more traffic or leads. They want to understand what is happening between the click, the conversion and the final business outcome. If that is the problem you are working through, message me or visit splitmoonstudios.com.

Location

New Delhi

Work experience

Co-Founder at Eternal Techverse, Dec 2024 - Present · 1 yr 10 mos, New Delhi, Delhi, India, Eternal Techverse helps founders and technology teams move prototypes, workflow experiments and fragile MVPs into reliable production systems. Relevant work includes: • Product and platform infrastructure • Business-system integrations • Workflow automation • Data consistency • Enterprise software • SAP and .NET environments • Practical AI implementation This is the technical side of my operator work and remains secondary to my D2C and growth work through Splitmoon.

Founder & Growth Operator at Splitmoon Studios, Dec 2023 - Present · 2 yrs 10 mos, New Delhi, Delhi, India, Splitmoon Studios works with D2C brands and growing businesses across performance marketing and the systems surrounding it. My work includes: • Meta and Google advertising • Ecommerce websites and landing pages • Funnel and conversion reviews • Conversion tracking and analytics • Lead qualification and CRM feedback loops • Marketing automation The objective is to connect acquisition with what happens after the click, so marketing decisions are based on useful business outcomes rather than platform metrics alone. Website: splitmoonstudios.com

Founder at Sirat Perfumes, Aug 2022 - Present · 4 yrs 2 mos, New Delhi, Operating Sirat Perfumes gives me firsthand D2C experience alongside my agency work. It keeps me close to the practical trade-offs behind ecommerce, customer acquisition, websites, conversion and day-to-day brand growth.

Founder at Forever Muslim, Nov 2019 - Present · 6 yrs 11 mos, New Delhi, Delhi, India, Building and operating a consumer brand across ecommerce and digital acquisition. This experience contributes to how I assess marketing decisions for clients: from the perspective of the operator paying for acquisition and managing the wider customer journey.

Instructor at Jamia Millia Islamia, Apr 2022 - Sep 2022 · 6 mos, New Delhi, Delhi, India, Took my first teaching assignment to teach Digital Marketing to a batch of 80 Students from Diverse Backgrounds in Jamia. Created my own framework to teach Digital Marketing in an experiential manner. Instead of taking ppt route with examples from existing projects. I made the entire course a project where in students were required to work on a project of their choice and ideally launch an online business by the end of the course. Had an amazing time teaching the course and learnt a great deal myself. It is certainly true that teaching some you know forces you to enhance your own knowledge.

Education

Bachelor of Arts (B.A.), Economics, Shri Ram College of Commerce (SRCC)

Master's degree, Social Entrepreneurship, Tata Institute of Social Sciences