About
I've started on the ground. From student marketing and campus activations to building and scaling businesses across India and global markets, the journey has been anything but linear and that’s exactly what shaped how I approach growth today. Currently leading Marketing & Growth at Alike, working across India, the Middle East and Europe. My role sits across performance, brand, partnerships, GTM and everything in between that drives actual revenue. Over the last 14+ years, I’ve: - Built markets from scratch and scaled them to meaningful revenue - Worked across offline + online channels, balancing brand with performance - Led teams, partnerships and campaigns that were accountable to outcomes - Operated across both 0→1 chaos and structured scale to profitability One part of my journey that shaped me deeply, building and launching products during uncertain times. During COVID, I led the launch of Arogya Homes at Helloworld, a product built for a completely new reality. What started as a response to a crisis scaled into a meaningful revenue stream across multiple cities, proving that the right product, built at the right time, can create its own demand. That experience continues to influence how I think about growth. Growth, for me, has always been about two things – Scaling what works and building what is "needed" and not what is wanted. Before Alike: - Built and scaled Educaro’s India business zero up and expanded into multiple international markets - Grew HelloWorld through strong B2B and offline distribution to a 100Cr+ ARR in 2022 - Started out in sales and on-ground marketing, which still shapes how I operate today - A lot of what I know comes from being in the trenches – events, negotiations, missed targets, quick pivots and figuring things out without a playbook. I still believe: Growth is part data, part instinct Distribution can make or break a product And the best ideas are the ones that survive the real world
Work experience
VP, Growth & Marketing at Alike, Apr 2023 - Present · 3 yrs 6 mos, Dubai – Gurugram – Bangalore
Assistant Vice President – Growth at The HelloWorld, Jul 2022 - Mar 2023 · 9 mos, Bengaluru, Karnataka, India
Head – Growth & Business at The HelloWorld, Oct 2019 - Jun 2022 · 2 yrs 9 mos, Bengaluru, Karnataka, India
Head – Growth Marketing at NestAway Technologies Pvt Ltd, Oct 2019 - Jun 2022 · 2 yrs 9 mos, Bangalore Urban, Karnataka, India
Director & Partner at Collabory India, Feb 2019 - Sep 2019 · 8 mos, Bangalore, Incubation to Europe & Coworking
Director at Educaro | Employee & Remote first company, Jan 2018 - Sep 2019 · 1 yr 9 mos, Düsseldorf, North Rhine-Westphalia, Germany
Business Head – India at Educaro | Employee & Remote first company, Oct 2017 - Jan 2018 · 4 mos, Bengaluru, Karnataka, India
