About
With over a decade of experience across Ogilvy, Leo Burnett, and Dentsu, I have transitioned from leading creative teams to shaping the commercial and strategic trajectories of global brands. My approach is rooted in an Economics background, allowing me to bridge the gap between high-level brand storytelling and the market logic required to drive long-term business objectives. I specialize in the end-to-end lifecycle of a brand: from high-stakes GTM launches to the long-range planning required to maintain market leadership for brands like adidas, IKEA, and Lee India. My Strategic Focus: Integrated Brand Leadership: I define the "North Star" for brands, ensuring that creative execution is always an extension of a 360-degree annual brand plan. Market Repositioning: Expert in reviving brand relevance in hyper-competitive categories, such as establishing the long-term strategic platform for Lee India. Performance-Driven Communication: I work closely with media and product teams to iterate on communication strategies, ensuring the narrative remains responsive to consumer behavior and media performance. Stakeholder & Pitch Mastery: A proven track record of winning and managing major global accounts by translating complex product briefs into clear, commercially viable marketing roadmaps. People Operations: Currently leading a multi-disciplinary team of 7, focusing on a culture of strategic rigor, cross-functional collaboration, and creative excellence. I am looking to leverage my agency-side agility and deep expertise in FMCG, Retail, and Lifestyle to an in-house Brand Lead or Marketing Manager role where I can take full ownership of a brand’s growth and identity. Core Competencies: Brand Positioning | Annual Brand Planning | GTM Strategy | Stakeholder Management | Consumer Insights | Integrated Marketing Communications 📩 DM to get in touch.
Work experience
Creative Director at Ogilvy, Jun 2024 - Aug 2026 · 2 yrs 3 mos, Bengaluru, Karnataka, India
Creative Director at Leo, Oct 2023 - Jun 2024 · 9 mos, Bengaluru, Karnataka, India
Associate Creative Director at Leo, Aug 2021 - Oct 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India
Associate Creative Director at MRM, May 2020 - Aug 2021 · 1 yr 4 mos, Mumbai, Maharashtra, India
Group Head - Copy at Dentsu Webchutney, May 2019 - Apr 2020 · 1 yr, Mumbai, Maharashtra, India
Senior Copywriter at Dentsu Webchutney, Apr 2018 - May 2019 · 1 yr 2 mos, Mumbai, Maharashtra, India
Copywriter at Dentsu Webchutney, Jun 2017 - Apr 2018 · 11 mos
Copywriter at ibs (Interface Business Solutions (india) Pvt. Ltd.), May 2016 - Jun 2017 · 1 yr 2 mos
Copywriter at TING WORKS LLP, Jan 2015 - Oct 2015 · 9 mo, Mumbai
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