---
title: "Naseef Umar - Founder | CEO in Dubai | Tal"
description: "Meet Naseef Umar, Founder - AutoSmart | Helping Automotive OEMs & Dealer Networks Digitize Audits, Dealer Standards & Compliance | Winner: Digital Product of the Year – AutoSmart Audit based in Dubai."
image: "https://tal.club/meet/naseef-u/share-image"
---

# Naseef Umar on Tal

## Headline

Founder \- AutoSmart \| Helping Automotive OEMs & Dealer Networks Digitize Audits, Dealer Standards & Compliance \| Winner: Digital Product of the Year – AutoSmart Audit

## About

Remember the kid who loves to spend time fixing broken gadgets? That was me\! Hi, I am Naseef, and I have always been fascinated by computers, softwares, and games\. As a kid, I’d spend hours downloading and exploring new programs, constantly experimenting with how things worked\. This childhood passion led me to pursue a degree in Computer Engineering, but I soon found that coding alone wasn't my true calling\. So, I decided to try freelancing and built my first website at 19\. \(btw, it’s still active to this day\!\) Around the same time, I started learning about management and business too\. I took a course on Business Management at IIT Delhi, which gave me a new perspective on the business world\. After completing my engineering degree, I decided to explore other fields\. I shifted to Saudi, and landed my first job at Abdul Latif Jameel \- Toyota and Lexus distributor, one of the Middle East's largest automotive companies, as a data specialist\. Over three and a half years, I evolved into a field operations engineer, transitioning from a computer engineer to an automotive specialist\. It was a challenging but rewarding experience that taught me a lot about the automotive industry\. In 2018, I partnered with my friend and now co\-founder, Ejaz, to work on a project that led to a bigger idea \- AutoSmart\. We officially founded AutoSmart in 2019\. Our mission is to empower businesses to optimize their operations by providing user\-centric SaaS products that simplify field auditing, learning management, and KPI tracking\. We are committed to delivering quick\-to\-setup, easy\-to\-use solutions that address critical industry pain points, starting with automotive and expanding to serve diverse sectors\. Through close collaboration with our customers, we continuously innovate to create value, reduce costs, and enhance productivity\. Meanwhile, I pursued International Masters in Industrial Management, studying across Spain \(UPM Madrid\), Italy \(Politecnico di Milano\), and Germany \(TU Munich\)\. I also earned a scholarship for the Erasmus for Young Entrepreneurs program by the European Union and UnternehmerTUM\. I’m continually exploring and learning, driven by a belief that settling is not an option\. I'm excited to connect with like\-minded professionals on LinkedIn, learn from their experiences, and share my own story\. If you think my skills or experience could be helpful to you, let's connect :\)

## Location

Dubai

## Work experience

Founder \| CEO at AutoSmart, Mar 2019 \- Present · 7 yrs 9 mos, Dubai, United Arab Emirates, At AutoSmart, we help automotive OEMs, distributors, and dealer groups digitize their dealer audit, standards monitoring, and compliance processes\. Our core product, AutoSmart Audit, replaces manual checklists, Excel trackers, paper reports, and scattered follow\-ups with one structured platform for dealer standards, facility audits, aftersales audits, brand compliance, HSE checks, and corrective action tracking\. AutoSmart Audit helps automotive teams: \- Plan and conduct dealer audits digitally \- Capture evidence with photos, comments, scoring, and geo\-tagging \- Track failed points and corrective actions \- Assign responsibility to dealer and internal teams \- Monitor closure status across the network \- Generate visit reports and audit summaries \- View real\-time dashboards by brand, region, dealer, program, and score \- Improve dealer performance with clear visibility and accountability We currently support leading automotive brands, distributors, and dealer networks across the Middle East, India, and other markets\. Our client and project portfolio includes: \- Toyota Distributors in Saudi Arabia, Bahrain, Kuwait, Jordan and Egypt \- Mitsubishi Middle East & Africa \- MG Middle East & Africa \- Kia India \- JCB India \- Yamaha Motor India \- VW Skoda Audi Porsche Bentley Lamborghini \(Behbehani Brothers\) – Bahrain \- Changan \(AlMajdouie\) – Saudi Arabia \- Hyundai Middle East & Africa AutoSmart Audit was also recognized as Digital Product of the Year at Automechanika Dubai\. As Founder and CEO, I lead product, sales, customer success, partnerships, and business growth, with a strong focus on building practical technology for real dealer network challenges\. My focus is simple: help automotive companies move from manual audit processes to faster, smarter, and more accountable dealer development systems\.

Erasmus for Young Entrepreneur at Partago, Oct 2020 \- Apr 2021 · 7 mos, Ghent, Flemish Region, Belgium, EU Scholarship under Erasmus for Young Entrepreneur program Support Car Sharing startup Cooperative business model Learn and getting mentored Support @The Mobility Factory for optimizing the onboarding process for new cooperative members

Think\.Make\.Start Enterprise at BMW Group, Oct 2019 \- Jan 2020 · 4 mos, Munich, Bavaria, Germany, Winner of the best innovation solution

Field Operations Engineer at Abdul Latif Jameel, Feb 2017 \- Sep 2018 · 1 yr 8 mos, Jeddah Governorate, Saudi Arabia, Toyota & Lexus Distributor Saudi Arabia \- Certified Toyota Customer Service Workshop Management Evaluator \(Kodawari\)\. Digital Projects 1\. Lead Role in Digitizing the audit process\. 2\. Technical Campaign Digitization using a mobile app\. 3\. Digitized our Annual Conference using\- the "Whova" App\. \- Winner Kaizen Marathon for the best project in 2017

Data Specialist at Abdul Latif Jameel, Jun 2015 \- Mar 2017 · 1 yr 10 mos, Jiddah, Makkah, Saudi Arabia, Toyota & Lexus Distributor Saudi Arabia 1\. Using SAP Business Object; Gathering and analyzing pertinent information which includes Service Business Reform, Guest Delight Index, Voice of Guest, and other After\-sales Quality KPIs for understanding customers and improving Sales and Aftersales\. 2\. Prepare Strategic presentations, Monitor Hoshin Kanri for the Division, and create TBP projects\. 3\. Perform analyses to identify the best performing centers and report the issues for worst performing centers\. 4\. Support for SAP implementation across ALJ\.

## Education

Master of Science \- MS, Business Administration and Management, General, Technical University of Munich

International Masters in Industrial Management, Engineering/Industrial Management, MIP Politecnico di Milano

[View the original profile](https://tal.club/meet/naseef-u)

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