---
title: "Narendra Pal - Chief Engineer in Greater Bengaluru Area | Tal"
description: "Meet Narendra Pal, Chief Engineer /Engineering Lead @ Samsung | Backend & Ad-Tech Infrastructure based in Greater Bengaluru Area. AI stack includes claude, gemini, and hugging face."
image: "https://tal.club/meet/narendra-pal-1/share-image"
---

# Narendra Pal on Tal

## Headline

Chief Engineer /Engineering Lead @ Samsung \| Backend & Ad\-Tech Infrastructure

## About

I am the Chief Engineer at Samsung Ads and a High\-Scale Distributed Systems Architect, currently managing end\-to\-end reach and frequency forecasting platforms\. I architect data ingestion pipelines \(Kafka, Spark, S3\) that process up to 3TB/day and ingest 700GB/day\. By designing resource\-isolated Go worker pools, I have directly improved strict SLOs by 30% and reduced P99 latency by 40%\. As a Scalability & Performance Advisor, I consult for engineering teams facing critical backend bottlenecks\. I specialize in auditing distributed systems, resolving high\-volume data concurrency issues, and optimizing multi\-tenant architectures to drastically reduce latency and cloud operational overhead\. My core architectural expertise spans Go, Scala, Apache Druid, Kafka, and cloud\-native Kubernetes deployments\. Prior to Samsung, I was the Technical Lead at Zapr Media Labs, where I architected TV analytics and mobile SDK monetization infrastructures reaching over 1M\+ devices\. I engineered background persistence layers that maintained continuous 7\-second data sampling intervals across aggressive Android OS restrictions, and I built multi\-network mediation layers that maximized ad revenue for 50\+ global publishers

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

hugging face

notebooklm

ollama

## Work experience

Chief Engineer at Samsung Ads, May 2022 \- Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, Scale & Architecture: End\-to\-end owner of the reach and frequency forecasting platform across 5\+ microservices \(Go, Scala, Spark\)\. Architected a high\-volume data pipeline \(Kafka, Spark, S3\) successfully processing 3TB/day and ingesting 700GB/day\. Performance Optimization: Designed and implemented resource\-isolated Go worker pools to protect critical paths from low\-priority spikes, delivering a 30% improvement in SLOs and a 40% reduction in P99 latency\. System Design: Built a shared validation framework and designed the orchestration layer to manage concurrent broker\-modeller coordination\. Implemented cross\-service IP Fanout Factor calibration to improve per\-region reach accuracy\. AI & Engineering Velocity: Accelerated development velocity by architecting a tiered, multi\-model AI routing workflow \(Claude Opus/Sonnet/Haiku via AWS Bedrock\), utilizing systematic prompt engineering to minimize token overhead\. Reliability Engineering: Elevated operational maturity via runbooks and automated GitHub Actions CI/CD pipelines for containerized Go microservices on Kubernetes, reducing production incidents by 10%

Technical Lead at Zapr Media Labs \(acquired by Samsung\), Feb 2017 \- Apr 2022 · 5 yrs 3 mos, India, Led the architectural design, development, and enterprise integration of high\-scale Android SDKs for TV viewership analytics and ad monetization\. Directed a team of 5 engineers and acted as the primary technical bridge between external partners and internal engineering, driving product stability and seamless client adoption\. CORE ENGINEERING & SYSTEM RESILIENCE Solved Complex Platform Constraints: Engineered a highly resilient background persistence layer using Core Java multithreading and concurrency utilities, maintaining strict memory management to avoid GC pauses and ensure seamless 7\-second sampling at 7\-minute intervals\. Architected Compatibility Layers: Built an SDK\-level compatibility layer to handle unique, version\-specific Android background execution policies\. This established a robust, production\-ready data collection foundation that directly contributed to the company's acquisition by Samsung Ads\. SDK ARCHITECTURE & SCALE High\-Scale Deployment: Spearheaded the development of an Accessibility SDK for TV viewership analytics, achieving a footprint of 1M\+ devices through strategic major OEM partnerships\. Monetization Infrastructure: Designed and built the Android SDK monetization architecture from the ground up, implementing 10\+ mediation adapters for major ad networks \(AdMob, Meta, InMobi\) to enable seamless multi\-network integration and maximize revenue\. TECHNICAL STRATEGY & CLIENT INTEGRATION Enterprise Advisory: Built and maintained strategic technical relationships with clients\. Advised partners on optimal SDK integration patterns, user preference analysis, and content recommendation modeling to ensure smooth ad monetization\. Continuous Improvement: Led architectural discussions on SDK enhancements\. Oversaw debugging, performance tuning, and robust app testing to guarantee flawless client integrations and long\-term SDK stability\.

Senior Support Engineer at Vserv Digital Services Private Limited, Dec 2014 \- Jan 2017 · 2 yrs 2 mos, Mumbai Metropolitan Region, Scaled SDK integration program from 0 to 50\+ global publishers\. 🔹 Built comprehensive monetization SDK ecosystem • Developed SDKs for Android, Unity, and Cocos2d\-x frameworks • Created cross\-platform wrapper classes enabling game developers to integrate ads seamlessly • Supported 50\+ publishers worldwide in maximizing ad revenue with VMAX platform 🔹 Engineered multi\-network mediation layer • Built 10\+ ad network adapters \(AdMob, Facebook, InMobi, and others\) • Enabled publishers to optimize fill rates and eCPM through waterfall strategies • Provided technical guidance on SDK integration and revenue optimization Tech Stack: Android Studio, Eclipse, Unity, Cocos2d\-x, Ad Network APIs, SDK Development

Software Engineer at Nayamode, Feb 2014 \- Nov 2014 · 10 mos, Mumbai Metropolitan Region, Built event management apps for Microsoft's global conferences\. • Developed apps for Worldwide Partner Conference \(WPC\) and Microsoft Convergence • Delivered features: event schedules, venue navigation with maps, speaker details, attendee networking • Enhanced conference experience for thousands of attendees with real\-time updates Tech Stack: Android, Google Maps API, REST APIs

Android Developer at Website Developers India Pvt\. Ltd\., Jul 2013 \- Feb 2014 · 8 mos, Malad Mumbai, Launched consumer and enterprise Android applications\. • Built "Kasshin" \- online pawn shop app with bidding functionality • Developed "Arristo" \- premium apartment resident management system • Gained extensive experience with Android fragments and tablet UI development Tech Stack: Android, Fragments, SQLite

## Education

Bachelor's degree, Information Technology, Mumbal University

[View the original profile](https://tal.club/meet/narendra-pal-1)

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