Headline

Chief Engineer /Engineering Lead @ Samsung | Backend & Ad-Tech Infrastructure

About

I am the Chief Engineer at Samsung Ads and a High-Scale Distributed Systems Architect, currently managing end-to-end reach and frequency forecasting platforms. I architect data ingestion pipelines (Kafka, Spark, S3) that process up to 3TB/day and ingest 700GB/day. By designing resource-isolated Go worker pools, I have directly improved strict SLOs by 30% and reduced P99 latency by 40%. As a Scalability & Performance Advisor, I consult for engineering teams facing critical backend bottlenecks. I specialize in auditing distributed systems, resolving high-volume data concurrency issues, and optimizing multi-tenant architectures to drastically reduce latency and cloud operational overhead. My core architectural expertise spans Go, Scala, Apache Druid, Kafka, and cloud-native Kubernetes deployments. Prior to Samsung, I was the Technical Lead at Zapr Media Labs, where I architected TV analytics and mobile SDK monetization infrastructures reaching over 1M+ devices. I engineered background persistence layers that maintained continuous 7-second data sampling intervals across aggressive Android OS restrictions, and I built multi-network mediation layers that maximized ad revenue for 50+ global publishers

Location

Greater Bengaluru Area

AI stack

claude

gemini

hugging face

notebooklm

ollama

Work experience

Chief Engineer at Samsung Ads, May 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, Scale & Architecture: End-to-end owner of the reach and frequency forecasting platform across 5+ microservices (Go, Scala, Spark). Architected a high-volume data pipeline (Kafka, Spark, S3) successfully processing 3TB/day and ingesting 700GB/day. Performance Optimization: Designed and implemented resource-isolated Go worker pools to protect critical paths from low-priority spikes, delivering a 30% improvement in SLOs and a 40% reduction in P99 latency. System Design: Built a shared validation framework and designed the orchestration layer to manage concurrent broker-modeller coordination. Implemented cross-service IP Fanout Factor calibration to improve per-region reach accuracy. AI & Engineering Velocity: Accelerated development velocity by architecting a tiered, multi-model AI routing workflow (Claude Opus/Sonnet/Haiku via AWS Bedrock), utilizing systematic prompt engineering to minimize token overhead. Reliability Engineering: Elevated operational maturity via runbooks and automated GitHub Actions CI/CD pipelines for containerized Go microservices on Kubernetes, reducing production incidents by 10%

Technical Lead at Zapr Media Labs (acquired by Samsung), Feb 2017 - Apr 2022 · 5 yrs 3 mos, India, Led the architectural design, development, and enterprise integration of high-scale Android SDKs for TV viewership analytics and ad monetization. Directed a team of 5 engineers and acted as the primary technical bridge between external partners and internal engineering, driving product stability and seamless client adoption. CORE ENGINEERING & SYSTEM RESILIENCE Solved Complex Platform Constraints: Engineered a highly resilient background persistence layer using Core Java multithreading and concurrency utilities, maintaining strict memory management to avoid GC pauses and ensure seamless 7-second sampling at 7-minute intervals. Architected Compatibility Layers: Built an SDK-level compatibility layer to handle unique, version-specific Android background execution policies. This established a robust, production-ready data collection foundation that directly contributed to the company's acquisition by Samsung Ads. SDK ARCHITECTURE & SCALE High-Scale Deployment: Spearheaded the development of an Accessibility SDK for TV viewership analytics, achieving a footprint of 1M+ devices through strategic major OEM partnerships. Monetization Infrastructure: Designed and built the Android SDK monetization architecture from the ground up, implementing 10+ mediation adapters for major ad networks (AdMob, Meta, InMobi) to enable seamless multi-network integration and maximize revenue. TECHNICAL STRATEGY & CLIENT INTEGRATION Enterprise Advisory: Built and maintained strategic technical relationships with clients. Advised partners on optimal SDK integration patterns, user preference analysis, and content recommendation modeling to ensure smooth ad monetization. Continuous Improvement: Led architectural discussions on SDK enhancements. Oversaw debugging, performance tuning, and robust app testing to guarantee flawless client integrations and long-term SDK stability.

Senior Support Engineer at Vserv Digital Services Private Limited, Dec 2014 - Jan 2017 · 2 yrs 2 mos, Mumbai Metropolitan Region, Scaled SDK integration program from 0 to 50+ global publishers. 🔹 Built comprehensive monetization SDK ecosystem • Developed SDKs for Android, Unity, and Cocos2d-x frameworks • Created cross-platform wrapper classes enabling game developers to integrate ads seamlessly • Supported 50+ publishers worldwide in maximizing ad revenue with VMAX platform 🔹 Engineered multi-network mediation layer • Built 10+ ad network adapters (AdMob, Facebook, InMobi, and others) • Enabled publishers to optimize fill rates and eCPM through waterfall strategies • Provided technical guidance on SDK integration and revenue optimization Tech Stack: Android Studio, Eclipse, Unity, Cocos2d-x, Ad Network APIs, SDK Development

Software Engineer at Nayamode, Feb 2014 - Nov 2014 · 10 mos, Mumbai Metropolitan Region, Built event management apps for Microsoft's global conferences. • Developed apps for Worldwide Partner Conference (WPC) and Microsoft Convergence • Delivered features: event schedules, venue navigation with maps, speaker details, attendee networking • Enhanced conference experience for thousands of attendees with real-time updates Tech Stack: Android, Google Maps API, REST APIs

Android Developer at Website Developers India Pvt. Ltd., Jul 2013 - Feb 2014 · 8 mos, Malad Mumbai, Launched consumer and enterprise Android applications. • Built "Kasshin" - online pawn shop app with bidding functionality • Developed "Arristo" - premium apartment resident management system • Gained extensive experience with Android fragments and tablet UI development Tech Stack: Android, Fragments, SQLite

Education

Bachelor's degree, Information Technology, Mumbal University