Headline

Brand Management | Product Marketing & Sales | Social Impact

About

Hi folks, I leverage my expertise in brand management and marketing, to develop strategies for brands operating in the wellness-OTC and FMCG space. My key roles are working on new product development, suggest winning formulations for new launches and manage their life cycles. Secondly, I create engaging and effective marketing plans ( Boring side: GTMs, P&L and pricing strategies and the fun side: Social Media, BTL / ATL / TTL, website, packaging design and Ecom). I also conduct market research to understand consumer preferences, buying behaviours and the competitive landscape. Additionally, I have experience as an educator and content developer for online courses in chemistry, where I assisted in creating efficient study plans and modules.

Location

Gurugram

AI stack

anthropic apis

claude code

cursor

openai

Work experience

Manager at ETHICS GROUP OF COMPANIES, Apr 2025 - Present · 1 yr 2 mos, Breathed life into NUOLYF (my first ever independent brand launch) -A science-backed wellness-driven wellness portfolio tapping into major categories like gut health, pain management, joint support, daily multivitamin/multi-mineral supplements, offering tailored solutions for adults, kids and seniors. -Built a team from scratch, scaling to a revenue of 1 cr+ within 1 year of launch. (Special thanks to the CEO for confiding in me and letting me handle multiple things at just 24)

Founder’s Office Associate at ETHICS GROUP OF COMPANIES, Aug 2023 - Mar 2025 · 1 yr 8 mos, - Learnt a lot in this role, literally was working 16 hours a day to get a know how of business operations by closely working with the founders.

Subject Matter Expert at Chegg Inc., Nov 2021 - Aug 2024 · 2 yrs 10 mos, Coming from a family of teachers and principals, my love for teaching is innate and inevitable, therefore, I started teaching the students across the globe, addressing their doubts in the subject while studying simultaneously. I also taught on a platform called Filo.

Subject Matter Expert at Educrux, Mar 2023 - Aug 2023 · 6 mos, North Campus, • Collaborated with a team of extremely zealous postgraduates from Delhi University to create engaging study plans. Here, I developed interactive YouTube sessions to enhance student learning in Chemistry, Mathematics and Economics. Curated the content in native language for better comprehension as 70% of the viewership came from tier 2 and 3 cities, wherein kids look for mentors whom they could learn from comfortably. :)

Education

Master of Science - MS, Chemistry, Gargi College, Delhi

Bachelor of Science - BS, Chemistry, Atma Ram Sanatan Dharma College