---
title: "Nandini Singh - Full-time parenting in Bangkok Metropolitan Area | Tal"
description: "Meet Nandini Singh, Category Manager at eBrands Global | Ex-Google | Ex-Unilever based in Bangkok Metropolitan Area."
image: "https://tal.club/meet/nandini-singh-5/share-image"
---

# Nandini Singh on Tal

## Headline

Category Manager at eBrands Global \| Ex\-Google \| Ex\-Unilever

## About

Specialties: Advertising, Sales, Consultancy, Portfolio Analytics, Product Management, Market Research and New Product Development\. I bring to the table creativity, working with diligence, attention to detail, and a genuine love for helping others\.

## Location

Bangkok Metropolitan Area

## Work experience

Full\-time parenting at Career Break, Dec 2024 \- Present · 1 yr 9 mos

Category Manager at eBrands Global, Apr 2023 \- Dec 2024 · 1 yr 9 mos, Helsinki, Uusimaa, Finland, \- Managed a portfolio of 13 consumer brands with responsibility for developing growth strategy, channel strategy, and portfolio strategy to drive brand expansion and profitable growth\. \- Led brand/category P&L with end\-to\-end business responsibility\. \- Developed brand roadmaps for eCommerce and traditional retail channels and led offering development initiatives\. \- Played a key role in end\-to\-end product launch strategies, including market research, product USPs, sourcing, and GTM planning for all brands within the lifestyle and hobbies category\. \- Drove omnichannel business and commercial planning and execution\.

Senior Account Manager, Client Solutions Management, CPG Vertical at Google, Aug 2021 \- May 2023 · 1 yr 10 mos, Thailand, • Handled X million USD book of business per quarter with global accounts and local giants within the FMCG industry\. • Partnered and consulted major clients and agencies to grow their marketing objectives and develop digital solutions together \- all through briefing to evaluation\. • Conducted Google advertising solutions training to clients and media partners to drive greater digital adoption across the advertising ecosystem\. • Self ramped up product knowledge through internal resources and XFN team consultations as a WFH pandemic hire\. • Maintained high YoY through implementation of brilliant basics reach and frequency and pitching alpha and beta solutions to C\-levels and respective big 5 agencies\. • Cofounded and lead company\-wide Green club ERG to bring awareness and initiate daily sustainable practices across the organization\.

Brand Manager at Unilever, Jun 2021 \- Aug 2021 · 3 mos, Bangkok City, Thailand, • Managed & lead the brand strategy, activation for all the product ranges for Omo \(Thailand's second largest detergent brand worth THB 2,828M\) • Developed the market development plan for Omo liquid range; from product and communication concept and pack pricing strategy to channel plan execution\. • Worked across various cross functions to execute smooth NPDs and relaunch projects\.

Category Manager, Samsung Galaxy Flagship Smartphones at Samsung Electronics, Dec 2020 \- Jun 2021 · 7 mos, Bangkok, Bangkok City, Thailand, • Lead flagship smartphone product portfolios, develop and plan marketing strategies to achieve sales target, profit and market share\. • Plan and evaluate price positioning strategies • Lead new launch Go\-to\-market plans: Analyze market landscape, identify opportunities and obstacles to create GTM plan and lead cross\-functional teams \(MarCom, Trade Marketing, Retail, Sales\) to ensure excellent launch execution\. • Forecast demand for total product life cycle and work with various related division for supply and inventory management\. • Manage P&L across flagship product segment\. • Lead pilot in\-store execution projects, initiate ideas to drive category growth, analyze effectiveness and efficiency of execution, and recommend sizable expansion plans

## Education

Master's of Science \(Msc\.\) in Finance, Finance, Chulalongkorn University

Bachelor of Business Administration \(B\.B\.A\.\), Business, Management, Marketing, and Related Support Services, Thammasat University

[View the original profile](https://tal.club/meet/nandini-singh-5)

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