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Nandini Singh

Category Manager at eBrands Global | Ex-Google | Ex-Unilever

Bangkok Metropolitan Area

5+ years of work experience

Career Break
Dec 20241 yr 9 mosPresent

eBrands Global
Apr 20231 yr 9 mosDec 2024

Helsinki, Uusimaa, Finland

- Managed a portfolio of 13 consumer brands with responsibility for developing growth strategy, channel strategy, and portfolio strategy to drive brand expansion and profitable growth. - Led brand/category P&L with end-to-end business responsibility. - Developed brand roadmaps for eCommerce and traditional retail channels and led offering development initiatives. - Played a key role in end-to-end product launch strategies, including market research, product USPs, sourcing, and GTM planning for all brands within the lifestyle and hobbies category. - Drove omnichannel business and commercial planning and execution.
Google
Aug 20211 yr 10 mosMay 2023

Thailand

• Handled X million USD book of business per quarter with global accounts and local giants within the FMCG industry. • Partnered and consulted major clients and agencies to grow their marketing objectives and develop digital solutions together - all through briefing to evaluation. • Conducted Google advertising solutions training to clients and media partners to drive greater digital adoption across the advertising ecosystem. • Self ramped up product knowledge through internal resources and XFN team consultations as a WFH pandemic hire. • Maintained high YoY through implementation of brilliant basics reach and frequency and pitching alpha and beta solutions to C-levels and respective big 5 agencies. • Cofounded and lead company-wide Green club ERG to bring awareness and initiate daily sustainable practices across the organization.
Unilever
Jun 20213 mosAug 2021

Bangkok City, Thailand

• Managed & lead the brand strategy, activation for all the product ranges for Omo (Thailand's second largest detergent brand worth THB 2,828M) • Developed the market development plan for Omo liquid range; from product and communication concept and pack pricing strategy to channel plan execution. • Worked across various cross functions to execute smooth NPDs and relaunch projects.
Samsung Electronics
Dec 20207 mosJun 2021

Bangkok, Bangkok City, Thailand

• Lead flagship smartphone product portfolios, develop and plan marketing strategies to achieve sales target, profit and market share. • Plan and evaluate price positioning strategies • Lead new launch Go-to-market plans: Analyze market landscape, identify opportunities and obstacles to create GTM plan and lead cross-functional teams (MarCom, Trade Marketing, Retail, Sales) to ensure excellent launch execution. • Forecast demand for total product life cycle and work with various related division for supply and inventory management. • Manage P&L across flagship product segment. • Lead pilot in-store execution projects, initiate ideas to drive category growth, analyze effectiveness and efficiency of execution, and recommend sizable expansion plans

Education

Chulalongkorn University

Master's of Science (Msc.) in Finance, Finance

Chulalongkorn University

20191 yr2020
Thammasat University

Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

Thammasat University

20104 yrs2014

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Headline

Category Manager at eBrands Global | Ex-Google | Ex-Unilever

About

Specialties: Advertising, Sales, Consultancy, Portfolio Analytics, Product Management, Market Research and New Product Development. I bring to the table creativity, working with diligence, attention to detail, and a genuine love for helping others.

Location

Bangkok Metropolitan Area

Work experience

Full-time parenting at Career Break, Dec 2024 - Present · 1 yr 9 mos

Category Manager at eBrands Global, Apr 2023 - Dec 2024 · 1 yr 9 mos, Helsinki, Uusimaa, Finland, - Managed a portfolio of 13 consumer brands with responsibility for developing growth strategy, channel strategy, and portfolio strategy to drive brand expansion and profitable growth. - Led brand/category P&L with end-to-end business responsibility. - Developed brand roadmaps for eCommerce and traditional retail channels and led offering development initiatives. - Played a key role in end-to-end product launch strategies, including market research, product USPs, sourcing, and GTM planning for all brands within the lifestyle and hobbies category. - Drove omnichannel business and commercial planning and execution.

Senior Account Manager, Client Solutions Management, CPG Vertical at Google, Aug 2021 - May 2023 · 1 yr 10 mos, Thailand, • Handled X million USD book of business per quarter with global accounts and local giants within the FMCG industry. • Partnered and consulted major clients and agencies to grow their marketing objectives and develop digital solutions together - all through briefing to evaluation. • Conducted Google advertising solutions training to clients and media partners to drive greater digital adoption across the advertising ecosystem. • Self ramped up product knowledge through internal resources and XFN team consultations as a WFH pandemic hire. • Maintained high YoY through implementation of brilliant basics reach and frequency and pitching alpha and beta solutions to C-levels and respective big 5 agencies. • Cofounded and lead company-wide Green club ERG to bring awareness and initiate daily sustainable practices across the organization.

Brand Manager at Unilever, Jun 2021 - Aug 2021 · 3 mos, Bangkok City, Thailand, • Managed & lead the brand strategy, activation for all the product ranges for Omo (Thailand's second largest detergent brand worth THB 2,828M) • Developed the market development plan for Omo liquid range; from product and communication concept and pack pricing strategy to channel plan execution. • Worked across various cross functions to execute smooth NPDs and relaunch projects.

Category Manager, Samsung Galaxy Flagship Smartphones at Samsung Electronics, Dec 2020 - Jun 2021 · 7 mos, Bangkok, Bangkok City, Thailand, • Lead flagship smartphone product portfolios, develop and plan marketing strategies to achieve sales target, profit and market share. • Plan and evaluate price positioning strategies • Lead new launch Go-to-market plans: Analyze market landscape, identify opportunities and obstacles to create GTM plan and lead cross-functional teams (MarCom, Trade Marketing, Retail, Sales) to ensure excellent launch execution. • Forecast demand for total product life cycle and work with various related division for supply and inventory management. • Manage P&L across flagship product segment. • Lead pilot in-store execution projects, initiate ideas to drive category growth, analyze effectiveness and efficiency of execution, and recommend sizable expansion plans

Education

Master's of Science (Msc.) in Finance, Finance, Chulalongkorn University

Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services, Thammasat University