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Nandini Manwani

Product@Crafto | IIT Bombay’22 | Founding PM | Ex-Zomato, Urban Company

Mumbai Metropolitan Region

4+ years of work experience

Primetrace
Mar 20266 mosPresent

On-site

Most people in Tier 2 and Tier 3 India have probably received a Good Morning message, a Hanuman ji blessing, a festival greeting, or a motivational quote on WhatsApp. There's a good chance it came from Crafto. With over 10 million monthly active users, Craftto has become one of India's largest social content platforms and a rare profitable consumer internet business, scaling to more than ₹550 Cr ARR. By the time I joined Crafto, the core product experience was already working exceptionally well for nearly 90% of users. They could quickly discover and share the content they were looking for. The opportunity lay in the remaining 10%—users with highly specific content needs, those who wanted greater personalization, and opportunities to further raise the quality of the content itself. I focused on closing these gaps by building an AI-powered content pipeline that generated, indexed, and surfaced long-tail content through search and recommendations. I also improved the platform's content quality by developing domain-specific AI models trained on Crafto's proprietary dataset, and introduced template customization that allowed users to personalize content by adjusting the size, placement, and visibility of their photos within templates.
Isha Foundation
Feb 20242 yrs 1 moFeb 2026

On-site

Launched a meditation app from scratch , led end-to-end product development from ideation to post-launch growth. Key product insights a. Regularity over variety - Users struggle not with finding the right meditation, but with staying consistent. Motivation and habit-formation became the core design challenge, not content breadth. b. Two distinct user segments - Identified two primary user archetypes: Painkillers (seeking relief from stress, anxiety, sleep issues) and Vitamins (driven by self-improvement and spirituality). Each required a differentiated retention strategy. c. Content as a retention lever - Discovered that a key job-to-be-done beyond meditation itself was users wanting to understand themselves and find answers to their problems. Strategically placed content became one of the highest-impact levers for retention.
Isha Foundation
Jul 20235 mosNov 2023

Coimbatore, Tamil Nadu, India

Zomato
Jul 20221 yrJun 2023

Learned how to optimize mature products at scale through identification and testing of strategic levers. Improved product sense and cultivated deep user empathy in the process.
Unacademy
Jan 20224 mosApr 2022

Nandini’s AI Stack

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Education

Indian Institute of Technology, Bombay

BTech - Bachelor of Technology, Metallurgical Engineering

Indian Institute of Technology, Bombay

20184 yrs2022

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Headline

Product@Crafto | IIT Bombay’22 | Founding PM | Ex-Zomato, Urban Company

About

A 2022 graduate from IIT Bombay, currently working as a Product Manager at Isha Foundation. Contributed to the launch of a meditation app by conducting market and user research to define the MVP and go-to-market strategy. Core competencies include product strategy, user research, and analytics, with a focus on creating impactful digital experiences. At Isha Foundation, collaborated with teams to design and execute product goals, driving consistency through innovative features such as gamification and flexible timers. Prior experience at Zomato strengthened skills in optimising mature products, while a background at Urban company equipped me with business and strategy. Committed to delivering user-centric solutions and fostering organisational success.

Location

Mumbai Metropolitan Region

AI stack

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Work experience

Product Manager at Primetrace, Mar 2026 - Present · 6 mos, On-site, Most people in Tier 2 and Tier 3 India have probably received a Good Morning message, a Hanuman ji blessing, a festival greeting, or a motivational quote on WhatsApp. There's a good chance it came from Crafto. With over 10 million monthly active users, Craftto has become one of India's largest social content platforms and a rare profitable consumer internet business, scaling to more than ₹550 Cr ARR. By the time I joined Crafto, the core product experience was already working exceptionally well for nearly 90% of users. They could quickly discover and share the content they were looking for. The opportunity lay in the remaining 10%—users with highly specific content needs, those who wanted greater personalization, and opportunities to further raise the quality of the content itself. I focused on closing these gaps by building an AI-powered content pipeline that generated, indexed, and surfaced long-tail content through search and recommendations. I also improved the platform's content quality by developing domain-specific AI models trained on Crafto's proprietary dataset, and introduced template customization that allowed users to personalize content by adjusting the size, placement, and visibility of their photos within templates.

Product Manager at Isha Foundation, Feb 2024 - Feb 2026 · 2 yrs 1 mo, On-site, Launched a meditation app from scratch , led end-to-end product development from ideation to post-launch growth. Key product insights a. Regularity over variety - Users struggle not with finding the right meditation, but with staying consistent. Motivation and habit-formation became the core design challenge, not content breadth. b. Two distinct user segments - Identified two primary user archetypes: Painkillers (seeking relief from stress, anxiety, sleep issues) and Vitamins (driven by self-improvement and spirituality). Each required a differentiated retention strategy. c. Content as a retention lever - Discovered that a key job-to-be-done beyond meditation itself was users wanting to understand themselves and find answers to their problems. Strategically placed content became one of the highest-impact levers for retention.

Hatha yoga Teacher training at Isha Foundation, Jul 2023 - Nov 2023 · 5 mos, Coimbatore, Tamil Nadu, India

Associate Product Manager at Zomato, Jul 2022 - Jun 2023 · 1 yr, Learned how to optimize mature products at scale through identification and testing of strategic levers. Improved product sense and cultivated deep user empathy in the process.

Strategy Intern at Unacademy, Jan 2022 - Apr 2022 · 4 mos

Education

BTech - Bachelor of Technology, Metallurgical Engineering, Indian Institute of Technology, Bombay