Headline

Design @ JUSPAY • Creative Systems & Ops, Brand, Management & Strategy

About

Designer with a systems brain, a writing problem, and a consulting streak. Versatile by nature, thorough by compulsion, organised by habit. My work combines design, strategy, and operations: usually where creative execution starts breaking at scale. Unending cultural appetite. Food, film, sport, arts 🔁

Location

Greater Bengaluru Area

AI stack

claude

gemini

notion

openai

Work experience

Senior Visual Designer at JUSPAY, Sep 2024 - Present · 2 yrs, • Own all client-facing/GTM design output - decks, events, offline • Built and standardized deck design system org-wide; event design system standardized across two full revamps (both initiated off direct business feedback) • Pitches end-to-end - structure, messaging, design, delivery (with business feedback) • Contributions to product design, illustration systems, video frame design • Trains junior designers; works directly with business teams • Design throughout client pipeline - prospecting to conversion

Design & Content Consultant at Studio 137, Jun 2019 - Present · 7 yrs 3 mos, • Independent practice: brand design, content writing, presentation design, business & brand strategy consulting

Senior Visual & Systems Designer at SKAV Developers, Oct 2023 - Aug 2024 · 11 mos, Bengaluru, Karnataka, India, • Branding: Standardization, signage systems across retail/corporate/residential, direction for photography & print • Online: Lead gen, builder-facing output, website • Offline: Print output across books, pitch documents, etc • Independent brand identities per property • Managed photoshoots and vendor pipelines • VSG Fabrics (subsidiary) — swatch systems, vendor coordination, production oversight

Creative & Content at Lil'Goodness, Dec 2022 - Oct 2023 · 11 mos, On-site, • Disney/Marvel IP collaboration • Ownership through Shark Tank India growth phase • sCoolMeal (school canteen sub-brand) end-to-end - field research → online & offline design → school sales • Managed agencies, freelancers, and interns directly • Performance & influencer marketing • Offline and retail across in-store and activations

Graphic Designer at Lil'Goodness, Jul 2022 - Dec 2022 · 6 mos, Bengaluru, Karnataka, India, • Packaging, branding, social media design, product communication

Design Intern at Visionvibes - India, Jun 2021 - Aug 2021 · 3 mos, New Delhi, Delhi, India, • Pune Metro, ISBF, Delhi Govt • Ideation and creative execution

Education

Bachelor of Design, Visual Communication and Strategic Branding, Srishti Manipal Institute of Art, Design and Technology

High School Diploma, Humanities, The Shri Ram School