Headline

Head of GM Category, CityMall | Consumer-Tech Operations | Exploring Product × Ops x LLM

About

I build things from scratch and scale them — categories, networks, teams, systems. At CityMall, I took the General Merchandise vertical from zero to ₹180 Cr GMV in 24 months, with strong margins and direct sourcing across 90 manufacturers. Before that, I scaled the hyperlocal delivery network across 50 cities — redesigning topology, onboarding thousands of partners, and significantly lifting fulfilment rates. My work sits at the intersection of category strategy, unit economics, and operational execution. I'm most effective where the problem is ambiguous and the systems don't exist yet. Between roles, I've backpacked across 60+ countries. It's shaped how I think about markets, people, and building things that work across contexts. Currently exploring product-building on the side — recently shipped Roamio, an AI-powered travel planning app for Indian trips.

Location

Gurugram

AI stack

aistudio

gemini

openai

v0

Work experience

Head of General Merchandise at CityMall, May 2022 - Present · 4 yrs, Gurugram, Built the General Merchandise vertical from scratch to ₹180 Cr annualised GMV in 24 months - while improving gross margins to 32%, building direct sourcing across 90 manufacturers, and scaling private label to 15% of category GMV. Prior to this, led Partner Growth & Network Operations — scaling hyperlocal delivery across 50 cities, onboarding 3,000+ partners, and redesigning city-level topology to lift network fulfilment from 55% to 75%. Both roles had the same core: find the structural levers, build systems, scale what works.

Public Affairs Consultant at APCO Worldwide, Mar 2018 - Jan 2022 · 3 yrs 11 mos, New Delhi Area, India, Advised global technology and philanthropy clients on regulatory strategy and media positioning. Led multi-stakeholder advocacy programs resulting in 60+ national media placements, 8 regulatory notifications, and passage of one parliamentary act. Managed client mandates up to $1M annually.

Founding Member at I-PAC (Indian Political Action Committee), May 2013 - May 2018 · 5 yrs 1 mo, India, Core leadership team member across major election cycles including the 2014 General Elections and 2015 Bihar State Elections. Built data-led voter segmentation models, co-led large-scale outreach programs (200+ personnel), and helped build the organisation's internal capabilities from the ground up.

Education

Bachelor of Technology (B.Tech.), Civil Engineering, Indian Institute of Technology, Bombay