Headline

Product Designer & UI/UX Lead | SaaS · Fintech · HRMS · B2B | Design Systems · WCAG Accessibility · End-to-End Product Design | 4 Years | Figma Expert

About

UI/UX & Product Designer with 4 years of experience building end-to-end digital experiences for B2B SaaS, Fintech, HRMS, and merchant tools. I specialize in translating complex business requirements into intuitive, accessible, and scalable product experiences — from discovery and research through to pixel-perfect UI handoff. What I bring to the table: → Led design for platforms used by 5,000+ businesses (Via.site merchant platform) → Built and maintained 80+ component design systems ensuring visual consistency at scale → Reduced design-to-development rework by ~30% through close cross-functional collaboration → Delivered WCAG 2.1 AA accessibility across new feature releases → Documented 60+ reusable UX patterns, cutting feature design time by ~20% I'm fluent in the full design stack — Figma, FigJam, Miro, Notion, Jira — and comfortable working across Agile (Scrum/Kanban) environments with product, engineering, and business stakeholders. My work spans: 📊 Dashcam analytics & insurance workflows 💳 Multi-payment POS & inventory platforms 🕐 Payroll, timesheet & compliance tools 🌐 Self-serve website builder for merchants I care deeply about the "why" behind every design decision — whether that's reducing cognitive load, improving task-completion rates, or making a product genuinely easier to use for real people. Open to Product Designer, Senior UI/UX Designer, and Lead Designer roles 📩 nancykalariya101@gmail.com

Location

Ahmedabad

AI stack

aistudio

claude

cursor

lovable

replit

Figma Make

Work experience

UX UI Designer at One Park Financial, Mar 2025 - Present · 1 y 8 mo, Ahmedabad, Gujarat, India

UX Designer at Satat Tech LLP, Jan 2022 - Feb 2025 · 3 yrs 2 mos, Ahmedabad, • Delivered end-to-end UX design across 4+ B2B and SaaS products — defining information architecture, user journeys, and interaction flows from concept to launch. • Designed wireframes, prototypes, and high-fidelity UI in Figma for responsive, accessible web and mobile products across HRMS, merchant, and payroll domains • Collaborated with developers throughout the SDLC via annotations, specs, and QA reviews — achieving design-to-dev parity and reducing implementation back-and-forth by ~25% • Documented 60+ reusable UX patterns and component libraries, reducing design time on new features by ~20% • Led stakeholder reviews and design critiques, synthesising feedback into usability-focused iterations aligned with OKRs and sprint goals • Mentored junior designers on UX research methods, interaction design principles, and component-based design systems • Contributed to Agile ceremonies including backlog grooming, sprint planning, and acceptance criteria definition.

Education

Bachelor of Technology - BTech, Computer Engineering, B.H Gardi College of Engineering & Technology

Public links

medium: https://medium.com/@nancykalariya101

nancykalariya.ai.studio: https://nancykalariya.ai.studio/