Headline

Senior Merchandiser | Vendor Management, Costing & Production Planning | E-commerce Merchandising (CTR/CRO Analysis)

About

A fashion design graduate from The Oxford College of Science, Bangalore, with a Bachelor's in Fashion Designing, and professional experience as an Associate Site Merchandiser at Amazon. Contributed to planning and executing on-site merchandising campaigns to drive customer acquisition and engagement, while optimizing creative content to enhance user experience and conversions. Collaborated with cross-functional teams to align marketing campaigns with business objectives and utilized tools like Figma to develop engaging storefronts and landing pages. With a strong foundation in site merchandising and content symphony, actively analyzed campaign performance to refine targeting and personalization strategies.

Location

Bengaluru

AI stack

claude

gemini

Work experience

Associate Site Merchandiser at Amazon, Dec 2025 - Jun 2026 · 7 mos, Bengaluru, Karnataka, India, Planned and executed on-site merchandising campaigns to drive customer acquisition and engagement. Developed and optimized creative content including banners, storefronts, and landing pages to improve user experience and conversions. Collaborated with marketing, design, and category teams to align campaigns with business goals. Analyzed campaign performance using key metrics such as CTR, conversions, and traffic. Managed end-to-end campaign execution ensuring timely delivery and accurate placement. Identified customer behavior patterns to improve targeting and personalization strategies.

Merchandiser at Ira Paul Studio, Aug 2022 - Aug 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India

Senior Customer Service Associate at Louis Philippe, Jun 2020 - Jul 2022 · 2 yrs 2 mos

Education

Bachelor's in fashion designing, Fashion/Apparel Design, THE OXFORD COLLEGE OF SCIENCE, BANGALORE