Headline

Digital Marketer at KLAY | Driving Growth for Startups & Enterprise Brands | Product Marketing | GTM | Ex-FirstCry | Ex-CP PLUS

About

Marketing is no longer about running campaigns—it's about building sustainable growth engines. At KLAY Preschools & Daycare, I drive Digital Marketing & Growth, leading integrated marketing initiatives across brand, performance, product marketing, CRM, SEO, content, and hyper-local growth. I work closely with leadership, sales, product, operations, and technology teams to translate business objectives into measurable growth strategies and scalable customer acquisition. Over the past 9+ years, I've had the opportunity to build and scale marketing across startups, unicorns, and enterprise organizations, including KLAY, CP PLUS, FirstCry, Quikr, NowFloats, and PiggyRide. My experience spans growth strategy, go-to-market planning, new product launches, digital transformation, lifecycle marketing, and data-driven decision-making. I'm particularly passionate about solving complex business challenges through customer-centric marketing, AI-powered automation, experimentation, and strategic storytelling. Whether it's launching a new product, entering a new market, or optimizing the customer journey, I enjoy building marketing systems that create long-term business impact. I regularly share insights on Growth Marketing, Product Marketing, GTM Strategy, Digital Transformation, AI in Marketing, Consumer Behaviour, and the evolving role of marketing leadership. I also document lessons from my entrepreneurial journey and real-world marketing experiences. Always open to connecting with founders, business leaders, marketers, and professionals who are passionate about building brands that grow with purpose.

Location

Bengaluru

AI stack

aistudio

anthropic apis

antigravity

claude code

claude

codex

Work experience

Digital Marketing Manager- (Heading Digital) at Klay Preschools and Daycare, Feb 2025 - Present · 1 yr 8 mos, Banglore, Lead the end-to-end Digital Marketing and Growth function for KLAY Preschools & Daycare across 50+ centres in India. Drive integrated marketing strategies across Performance Marketing (Google Ads, Meta Ads & Programmatic), PPC, SEO, Local SEO, CRM & Lifecycle Marketing, Marketing Automation, WhatsApp Automation, Lead Nurturing, Content Marketing, Brand Marketing, Demand Generation, Hyperlocal Marketing, Landing Page Optimization (CRO), and Marketing Analytics. Partner with cross-functional teams across Sales, Operations, Product, Technology, and Creative to build scalable customer acquisition and lead nurturing journeys, optimize conversion funnels through audience segmentation, A/B testing, and data-driven experimentation, and accelerate qualified lead generation, business growth, and marketing ROI.

Assistant General Manager at CP PLUS, Nov 2023 - May 2024 · 7 mos, Noida, Uttar Pradesh, India, Led CP PLUS's digital transformation by defining and executing the D2C go-to-market strategy, repositioning the brand from an offline-first business to a digitally driven consumer brand. Developed customer personas and Ideal Customer Profiles (ICPs) to expand into younger, digitally native audiences and strengthen market positioning. Launched new product lines across D2C and e-commerce platforms, building high-converting digital experiences, product pages, and customer acquisition funnels that drove a 60% increase in online sales. Accelerated brand engagement through audience-first content strategy, performance marketing, and paid social campaigns, resulting in a 2X growth in social media engagement. Strengthened the digital growth ecosystem by scaling SEO, SEM, Performance Marketing, Paid Social, Conversion Rate Optimization (CRO), Analytics, Marketing Automation, and D2C Marketing, establishing a scalable marketing infrastructure that accelerated customer acquisition and long-term business growth.

Growth Marketing Manager (Heading Growth) at Nowfloats Technologies, May 2022 - Jul 2023 · 1 yr 3 mos, Hyderabad, Telangana, India, Led Growth and Product Marketing for Boost360, Zadinga, Kitsune, and ONDC, defining and executing go-to-market (GTM) strategies tailored to diverse customer segments and business objectives. Partnered with Product, Sales, and Customer Success teams to build product positioning, launch frameworks, onboarding experiences, and lifecycle marketing programs that accelerated user activation, engagement, and retention. Owned end-to-end customer acquisition and growth initiatives across Performance Marketing, Demand Generation, Product Marketing, CRM & Lifecycle Marketing, Marketing Automation, User Segmentation, Conversion Optimization (CRO), and Analytics, driving product adoption, improving customer lifetime value (LTV), and enabling scalable business growth across the product portfolio.

Digital Marketing Manager at FirstCry.com (BrainBees Solutions Ltd.), Dec 2020 - May 2022 · 1 yr 6 mos, Pune District, Maharashtra, India, Led Growth Marketing and CRM initiatives for FirstCry's Kids Learning & Development category, driving customer acquisition, user activation, and retention through data-driven lifecycle marketing strategies. Executed growth experiments across Performance Marketing, CRM, Marketing Automation, User Segmentation, and Personalization to improve customer engagement, product adoption, and customer lifetime value. Designed and optimized omnichannel customer journeys across digital touchpoints, leveraging behavioral insights and lifecycle marketing to enhance user experience, increase repeat engagement, and reduce churn. Partnered with Product and Engineering teams to optimize conversion funnels, strengthen customer journeys, and drive sustainable business growth through continuous experimentation, analytics, and data-driven decision-making.

Content & Marketing Head at Piggy Ride, May 2019 - May 2020 · 1 yr 1 mo, Greater Bengaluru Area, Served as a core founding member, leading the Marketing and Growth function from 0 to 1 by building the brand, defining product positioning, and establishing scalable customer acquisition strategies. Spearheaded Go-to-Market (GTM) initiatives, product marketing, demand generation, performance marketing, content strategy, SEO, CRM, and lifecycle marketing to drive user acquisition, engagement, and business growth. Partnered closely with Product, Technology, Sales, Operations, and Customer Success teams to define product roadmaps, shape customer-centric experiences, and launch new features aligned with market needs. Developed data-driven growth strategies through market research, competitive analysis, experimentation, conversion optimization (CRO), and marketing analytics, laying the foundation for sustainable and scalable growth.

Education

Master of Business Administration, Marketing, National Institute of Technology Karnataka

B.Tech, Computer Science, rajasthan technical university