Headline

Staff Product Designer @ AiDash | UX & Strategy ✨ AI, Data & Analytics | Design Management | Enterprise Software | NID & NIFT Alum

About

With over seven years of professional experience, I contribute to shaping impactful, user-centered design solutions as a Staff Product Designer at AiDash. My work focuses on leading design strategies and execution for AI-powered enterprise SaaS platforms in the utilities sector. I specialize in design management, design leadership, and monetization while driving innovation and efficiency through AI-enabled workflows and a robust design system. I am committed to creating scalable, intuitive, and modernized platforms that enhance user adoption and retention. My work includes designing key features such as the AI-driven Smart Planner and leading the redesign of AiDash’s flagship Vegetation Management platform. With a collaborative mindset, I aim to balance business growth with user-centric design innovation, fostering seamless experiences that deliver measurable value.

Location

Bengaluru

AI stack

antigravity

claude code

claude

cursor

gemini

Work experience

Staff Product Designer at AiDASH, Sep 2025 - Present · 1 yr 3 mos, Bengaluru, Karnataka, India, Leading product design across AI-powered enterprise SaaS platforms for the utilities sector, driving 0→1 innovation, platform modernization, and growth initiatives. - Own design strategy and execution for key product areas across AiDash’s enterprise platform suite - Designed Smart Planner, an AI-driven optimization product reducing multi-year utility planning cycles by 95% - Leading redesign of AiDash’s flagship Vegetation Management platform to improve adoption, retention, and market competitiveness - Scaled the design system through component redesigns and Storybook implementation to improve consistency and delivery velocity - Established AI-enabled design workflows across the design team, accelerating prototyping and exploration - Mentor junior designers and partner closely with product and engineering leadership on platform-wide design quality - Monitization strategy

Lead Product Designer at Instawork, Jun 2022 - Aug 2025 · 3 yrs 3 mos, Bengaluru, Karnataka, India, Launching Retail - Audit & merchandising platform - In-app flow for audit & merchandising - Internal form builder - Realtime AI validation for task submissions Pricing re-design - Smart recommendations for shift prices - Enabling the price trend meter to enable localisation and impact Booking quality score - Insight-driven experience to improve Partner experience - Growth experiments to optimize pricing Growth Engine - Referral and Rewards - Pro-Partner and Partner- Partner referrals Booking Form Experience - Design System - Pricing Segementation

Senior Product Designer at Branch International, Jan 2021 - Jul 2022 · 1 yr 7 mos, Remote, - Launched the first MVP for India Savings Bank - Worked on various Growth projects which contributed to improved Wallet adoption and retention in Nigeria and Kenya markets. Designing Fintech products for India, Mexico, Kenya, Tanzania, Nigerian Market. Working on various full cycle financial projects ranging from : - KYC Compliance - CIBIL Feature - Lending - Wallets for peer-to-peer money transfer - Growth & Retention projects - Created designs for improving App experiences and scalability by contributing to Design System at Branch. 🥳 Contribution to the Branch ecosystem - Hosted and Lead sessions for Women-in-tech at Branch - Worked with Planning committee and organised the first Hackathon for 2022. Impact through branding, designing collaterals and contributing to team presentataions.

Product Designer at Paytm, Aug 2020 - Jan 2021 · 6 mos, - Paytm Mall UX - Paytm EMI Lending ( EMI Bill payment & Offer UX ) - Paytm for Business ( working on P4B app & website ) - UMP Panel ( Dashboard for merchants ) - PODS ( Paytm Official Design System )

Product Designer at Paytm, Dec 2019 - Jul 2020 · 8 mos, Recognition: Awarded as 🏆 🌟 Rising Star in Paytm, Product Design ( Flights ) Projects Delivered - Travel Traveller Detail Revamp - Flights m-web white labeling project - My Bookings ( Inter Vertical) - Web Landing ( Inter Vertical ) - Credit-Shell for easy returns during the cancellation - Corona Advisory Page

UX Design Intern at Paytm, Jun 2019 - Dec 2019 · 7 mos, Bangalore, - Working on Flight Vertical of Paytm, Travel - RE-designing the Web booking experience - Revamping the Traveller Details UX across verticals - Creating Post Booking experience for users - Conducting workshops with stakeholders to understand the impact on business - Conducting Research ( Primary and Secondary )

Designer at Eco Femme, Apr 2018 - May 2018 · 2 mos, Auroville , Tamil Nadu, - Worked on various graphic requirements - User/ Customer Journey - Creating information visualization for the women health network - Collaborating in conducting workshop

Education

Master's degree, Design for Retail Experience, National Institute of Design

Bachelor of Design, Fashion Design, National Institute of Fashion Technology India