Team Lead - Analytics @ Cognizant | Marketing Analytics, Strategic Planning

Hyderabad

Hyderabad, Telangana, India

Hyderabad, Telangana, India

New Delhi, Delhi, India

New Delhi, Delhi, India



Master of Business Administration - MBA, Marketing
Institute of Management Technology, Hyderabad

Bachelor of Science (B.Sc.), Economics
Symbiosis School of Economics
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Dynamic, diligent & result oriented strategy & marketing professional with 5+ years of experience in Consulting and expertise in Cyber, data governance, AI and Healthcare. Strong background in Marketing, Business Strategy, and analytics roles.
Hyderabad
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Team Lead at Cognizant, Apr 2026 - Present · 5 mos, Hyderabad
Business Analyst at Zimmer Biomet, Aug 2023 - Present · 3 yrs 1 mo, Hyderabad, Telangana, India, • In charge of preparing 5-year Strategic Plan and Annual Operating Plan on behalf of APAC region • Partnered with cross-functional teams (Finance, Marketing, Operations, IT, Regulatory) to gather business requirements and translate them into functional specifications • Conducted data analysis and visualization using Tableau, Power BI, SQL, and Excel to deliver insights on sales performance, compensation plans, and operational KPIs • Drove process improvement initiatives, identifying inefficiencies and implementing solutions to optimize workflows • Coordinated with global teams on regional data consolidation and reporting standardization, improving cross-country comparability • Facilitated feedback sessions with stakeholders to capture requirements and improve data literacy across business teams • Received Ignite award for seamlessly managing complex project schedules and advising critical risks and opportunities
Analyst at Deloitte India (Offices of the US), Jul 2020 - Aug 2023 · 3 yrs 2 mos, Hyderabad, Telangana, India, • Drove digital transformation by designing AI/analytics-led solutions to optimize client workflows improving efficiency by 16% • Conducted data analysis & visualization using SQL, Tableau & Power BI) to deliver actionable insights • Led requirement gathering, process mapping, and gap analysis to define client-focused digital roadmaps • Built dashboards & KPI frameworks to improve performance tracking and executive decision-making • Delivered client presentations and executive reports, simplifying complex analytics into strategic recommendations for decision-makers • Partnered with stakeholders to define data governance, digital adoption strategies, and change management plans ensuring smooth implementation of innovation programs • Received a spot award for stakeholder management
Market Segmentation, Strategies, and Competitor Analysis at Kansai Nerolac Paints Ltd, Mar 2019 - Jun 2019 · 4 mos, New Delhi, Delhi, India, − Strategized ways to enhance market share in South Delhi − Created a six-month social media marketing plan to enhance visibility − Responsible for competitor analysis for the paints market, including target market research and analysis − Launched events for the local dealer to improve engagement
Copy Department Intern at HS Ad India, May 2016 - Jun 2016 · 2 mos, New Delhi, Delhi, India, − Created content for print advertisements, including- newspapers and magazines − Helped in the marketing campaign of the LG G5 mobile phone launch
Master of Business Administration - MBA, Marketing, Institute of Management Technology, Hyderabad
Bachelor of Science (B.Sc.), Economics, Symbiosis School of Economics