Headline

Marketing leader with 13 years’ expertise in Branding, Digital, and Integrated Marketing Campaigns, skilled in leveraging AI tools for data-driven insights, campaign optimisation, and smarter decision-making.

About

Marketing professional with 13 years of experience in Brand Management, Digital Marketing, Integrated Marketing, and Media Planning across FMCG, IT, and B2B/B2C industries. Skilled in leading 360° Marketing Campaigns (ATL/BTL/TTL), Digital Strategy, Google Ads, Meta Ads, LinkedIn Ads, Programmatic Advertising (DV360/SA360), and Performance Marketing to drive brand growth and ROI. Experienced in E-commerce & Quick Commerce, Social Media Marketing, Influencer Campaigns, Content Strategy, Public Relations, Vendor & Agency Management, and Marketing Collateral Development. Strong track record in handling TV/OTT/Digital Media Buying, campaign optimization, audience targeting, and cross-channel brand communication. Proficient in AI tools (Midjourney, Gamma, Canva, Simplified) for creative automation and insight-driven marketing. Adept at managing stakeholders, creative agencies, media teams, and cross-functional partners to deliver high-impact results.

Location

Gurugram

AI stack

antigravity

codex

claudecode

Work experience

Associate Manager for Marketing and Branding at Cognizant, Jun 2023 - Present · 3 yrs 3 mos, Gurugram, Haryana, India, • Integrated Marketing Campaigns: Spearheading marketing and branding campaign strategies for Google's clients, ensuring impactful delivery across platforms like DV360, SA360, YouTube, and more. • Campaign Optimization: Optimizing multi-channel campaigns across Google's advertising ecosystem, ensuring brand consistency, audience targeting, and measurable ROI. • Content Optimization: Collaborating with internal creative and content teams to optimize campaign creatives, content, A/B test messaging, and leverage real-time insights for performance uplift. • Brand Growth: Supporting client education and growth by identifying platform-specific brand growth opportunities and best practices in digital branding.

Brand Manager at URMIN PRODUCTS PVT.LTD., Oct 2021 - Mar 2023 · 1 yr 6 mos, Ahmedabad, Gujarat, India, • Marketing Campaigns: Successfully managed 360 Degree Marketing Campaigns - ATL / BTL / TTL • Content Creation: Developed and curated content for various communication channels, including websites, newsletters, blogs, product packaging and social media platforms. • Public Relations: Planned and executed PR campaigns and media outreach to enhance brand visibility and strengthen stakeholder trust. • Social Media Marketing: Monitored and analyzed social media trends to optimize content strategy and drive audience engagement. • Promotional Materials: Managed the development of branded merchandise and sales and marketing collateral, including visual identities, brochures, case studies, video scripts, and infographics. • Coordinated with Agencies & Designers – Managed multiple social media and creative agencies and collaborated with designers, content creators, and external vendors to deliver compelling digital assets that resonate with the target audience. • Event Marketing & Brand Activations: Spearheaded impactful FMCG events and exhibitions to drive consumer engagement, product trials, and brand recall. • E-commerce Management: Managed e-commerce operations for product onboarding and daily orders • Generative AI tools: Leveraged generative AI tools like Midjourney, Jasper ai, Simplified to streamline tasks and enhance creativity.

Project Lead at SunflowMedia, Oct 2019 - Sep 2021 · 2 yrs, Ahmedabad, • Acquired and managed international client projects via Upwork, ensuring high-quality service delivery. • Communicated fluently in English with foreign clients to understand project requirements and provide effective solutions. • Managed end-to-end social media marketing campaigns for client brands across platforms. • Created engaging content for social media posts and blogs tailored to each client's brand voice. • Planned, executed, and optimized Facebook and Instagram PPC advertising campaigns. • Handled Google Ads optimization including Search, YouTube, and Shopping Ads for diverse clients. • Executed targeted email marketing campaigns to boost customer engagement and retention. • Led and trained a team of executives to ensure the successful execution and optimization of Google Ads campaigns. • Generated and submitted detailed performance reports to clients on a daily, weekly, and monthly basis. • Developed and presented budget recommendations for Google Ads campaigns post-client onboarding. • Managed Amazon marketing strategies, including Amazon SEO and Amazon PPC campaigns. • Created case studies and portfolios for the company website to showcase success stories and project outcomes. • Drafted and submitted customized proposals to international clients, increasing conversion rates. • Hands-on experience with marketing tools such as Hootsuite, Canva, Agency Analytics, Shopify, Google Merchant Center, Google Data Studio, Google Analytics, and Eventbrite.

Assistant Manager at Aakash Educational Services Private Limited, Feb 2016 - Jul 2019 · 3 yrs 6 mos, Vadodara Area, India, • Led 360° ATL & BTL campaigns to drive student acquisition and boost brand visibility for Aakash Institute. • Executed school outreach, events, and local activations to increase leads and walk-ins across target regions. • Conducted competitor analysis, scheduled student/parent counseling to counselors, and trained subordinates to strengthen marketing effectiveness and drive higher enrollments.

Sales Marketing Manager at Grras IT Solutions, Ahmedabad, Aug 2011 - Jan 2016 · 4 yrs 6 mos, Ahmedabad, Gujarat, India, • Led 360° ATL & BTL campaigns to drive student acquisition and boost brand visibility for Aakash Institute. • Executed school outreach, events, and local activations to increase leads and walk-ins across target regions. • Conducted competitor analysis, scheduled student/parent counseling to counselors, and trained subordinates to strengthen marketing effectiveness and drive higher enrollments.

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, M.H. Gardi School of Management