Headline

Senior Manager - Growth & Distribution at Unacademy | Nestaway | NITK

About

I’m a growth strategist, platform builder, and GTM leader with a rare blend of experience across edtech, creator economy, and startup operations. From launching ₹10 Cr+ revenue city operations at HelloWorld by age 24 to revamping Unacademy’s YouTube engine into a 2B+ views powerhouse, I’ve consistently built high-impact systems from scratch. At Unacademy, I’ve led cross-functional initiatives driving 2L+ leads/month, scaled SEO from 8L to 13M+ monthly views, and launched multi-crore product campaigns like Unacademy Platinum. I’ve also driven influencer-led brand events at Unacademy. What drives me? Building from zero, solving real user problems, and scaling digital ecosystems with sharp storytelling, data, and community thinking.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

ChatGPT

ChatGPT Images

Genspark

Work experience

Senior Category Manager - Leading Lead Gen & YouTube Team at Unacademy, Sep 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India, 1. Scaled student reach with 200,000+ monthly leads via GTM campaigns, product launches, and SEO initiatives (adding ~15,000 leads/month through SEO-led pages alone). 2. Launched 3 new UPSC YouTube channels, built multiple top-performing verticals, and grew Unacademy’s UPSC YouTube market share from 0% to 35%+ in under 3 years. 3. Directed entire UPSC YouTube category: Achieved India’s highest cumulative views in segment (2 Bilion+ Views). 4. Content & educator excellence: Onboarded icons like Sarmad Mehraj & Avadh Ojha; pioneered marathon and exam-focused content formats to set industry benchmarks and trend nationally. 5. Premium product leadership: Designed and launched high-ticket programs (Platinum) and cohort strategies driving ₹3Cr+ in revenue and record engagement. 6. Team builder: Led and elevated a 14-member high-performance team; promoted to Senior Manager after leading scholarship drives (100K enrollments with 30% lower spend) and record-breaking lead gen. 7. Last Mile Impact: Ran “Last Mile” mentorship securing 197+ rankers (UPSC 2021) with a dedicated 4-person specialist team. 8. Full-funnel growth: End-to-end responsibility for campaign development (CLM, performance marketing), cohort identification, educator onboarding, channel management, analytics, and monetisation. 9. Obsessed with scale, storytelling, and tangible outcomes. Built the fastest-growing UPSC content community in India—powered by category-leading engagement, product-market fit, and a passion for educational impact.

Category Manager at Unacademy, Jan 2022 - Sep 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India

City Operations Head at The HelloWorld, Jul 2020 - Jan 2022 · 1 yr 7 mos, Hyderabad, Telangana, India, 1. Launched‬‭ operations‬‭ in‬‭ Kota‬‭ &‬‭ Hyderabad,‬‭ establishing‬‭ the‬‭ first‬‭ managed‬‭ student‬‭ housing‬ ‭ in the city; Managed‬‭ 20+ properties, 2000+ students, and 50+ employees‬‭ living in the city‬ ‭2. Orchestrated‬‭ collection processes, maintaining consistent monthly revenue of‬‭ INR‬‭ 1.5 CR‬ ‭3. Spearheaded‬‭ transformative‬‭ projects,‬‭ driving‬‭ profitability‬‭ city-wide‬‭ within‬‭ 8‬‭ months,‬‭ and‬ ‭ implemented the rent collection process online,‬‭ reducing the Service cost by ~15%‬ 4. Led‬‭ the‬‭ successful‬‭ launch‬‭ of‬‭ online‬‭ social‬‭ media‬‭ pages,‬‭ significantly‬‭ boosting‬‭ engagement‬ ‭ and views, resulting in a notable increase in the resident community‬‭ from 1800 to 2500+.‭

Operations Manager at The HelloWorld, Dec 2019 - Jul 2020 · 8 mos, Hyderabad, Telangana, India

Management Trainee at The HelloWorld, May 2019 - Dec 2019 · 8 mos, Hyderabad, Telangana, India

Placement Coordinator at National Institute of Technology Karnataka, May 2018 - May 2019 · 1 yr 1 mo, surathkal, Mangalore, 1.Worked as core placement coordinator. 2.To ensure that maximum companies visit the campus and maximum people get placed in that. 3. We have broken all the Past records of the placements in that year.

Secretary at E-Cell NITK Surathkal, May 2018 - Apr 2019 · 1 yr, nitk surathkal

Executive member at Society of Mining Engineers,NITK, Oct 2017 - Apr 2019 · 1 yr 7 mos, NITK surathkal

Publicity Coordinator at E-Cell NITK Surathkal, Aug 2017 - Apr 2018 · 9 mos, national institute of technology,karnataka,surathkal

Internship Coordinator at National Institute of Technology Karnataka, Jul 2017 - May 2018 · 11 mos, surathkal

Education

Bachelor of Technology - B.Tech, National Institute of Technology Karnataka

Higher Secondary, Science - Maths, M B Public Sr. Sec School, Kota