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Naman Billore

Deputy General Manager - Branding & Marketing @ DeHaat | Brand Management | Marketing | Product Management

Gurugram

7+ years of work experience

DeHaat
Jul 20251 yr 3 mosPresent

Gurugram, Haryana, India

Spearhead end-to-end brand strategy for Pre-Harvest categories — Crop Protection, Crop Nutrition, Seeds, and Cattle Feed — across digital and offline platforms, serving 2.2M+ farmers. Manage annual marketing budget with full P&L accountability, tracking ROI across all investments and continuously optimising budget allocation. Drive 25% farmer retention rate through product-level incentive schemes, building a loyal customer base of 1 Lakh+ farmers associated with category-level schemes. Lead, mentor, and manage a cross-functional team of 5 across Social Media, Content & Video Production, Performance Marketing, and Growth & Retention. Drive multi-channel Growth & Retention marketing through WhatsApp, RCS, IVR, In-App notifications, and Push Notifications, optimising customer lifecycle value. Own and manage annual marketing schemes and product-level trade schemes, aligning promotions with revenue targets and on-ground business growth. Oversee product packaging design and all brand communication touch-points, ensuring consistent brand identity and compelling product differentiation. Manage the Dealer Loyalty Scheme and channel/trade partner programs to deepen distributor relationships and expand market penetration. Lead vendor and creative agency management — briefing, reviewing, and ensuring timely delivery of brand assets, content, and campaign collateral. Own end-to-end new product launch process: pre-launch STP & CVP analysis, go-to-market planning, competitive positioning, and post-launch performance tracking. Act as Brand Custodian — establishing and enforcing brand guidelines, communication standards, and visual identity across functions. Conceptualise and execute multi-level ATL/BTL campaigns in collaboration with the Marketing Head, driving brand awareness and farmer adoption.
DeHaat
Jun 20241 yr 2 mosJul 2025

Gurugram, Haryana, India

Chambal Fertilisers and Chemicals Limited
Jun 20231 yr 1 moJun 2024

Headed regional marketing activities and product launch events for Bio-Fertilizers & Pesticides across MP Central and West zones. Managed complete supply and distribution (S&D) of fertiliser movement by rail and road, driving logistics efficiency. Achieved ₹18 Cr revenue from Paddy Crop Protection sales across Narmadapuram and Raisen districts in a single crop season. Planned and monitored S&D budgets, tracked movement plans to DOA/LFS channels, and led cost optimisation initiatives. Collaborated with trade partners to execute field-level brand activations and sales promotion programmes.
Chambal Fertilisers and Chemicals Limited
Jul 20221 yrJun 2023

Dhanuka Agritech Ltd.
Aug 20211 yrJul 2022

Gurugram, Haryana, India

Led Product Life Cycle (PLC) management and pan-India marketing strategy for a portfolio of 3 herbicide products. Launched 2 new products — Cornex and Tornado — with pan-India GTM execution; Tornado achieved 120% of AOP sales target in its first year. Conducted market research, competitive pricing analysis, GTM planning, and sales forecasting for the herbicide portfolio. Delivered comprehensive product training to the national sales team, strengthening field effectiveness and brand advocacy. Managed advertising, brand communication, and production of POP materials including literature, banners, posters, and promotional props. Executed pan-India field visits for product marketing activities, market intelligence, and trade engagement.
Rallis India Limited(A Tata Enterprise)
May 20214 mosAug 2021

College of Agribusiness Management
Jun 20192 yrsMay 2021

Pantnagar

Naman’s AI Stack

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Education

College of Agribusiness Management

Master of Business Administration - MBA, Agribusiness/Agricultural Business Operations

College of Agribusiness Management

20192 yrs2021
Doon (P.G) College of Agriculture Science and Technology (DCAST), Dehradun

Bachelor of Science - BS, Agriculture, Agriculture Operations, and Related Sciences

Doon (P.G) College of Agriculture Science and Technology (DCAST), Dehradun

20154 yrs2019

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Headline

Deputy General Manager - Branding & Marketing @ DeHaat | Brand Management | Marketing | Product Management

About

• Agriculture Graduate •Agribusiness Professional •Perfectionist

Location

Gurugram

AI stack

claude

elevenlabs

openai

Adobe Firefly

ChatGPT Images

Veo

Work experience

Deputy General Manager (Branding & Marketing) at DeHaat, Jul 2025 - Present · 1 yr 3 mos, Gurugram, Haryana, India, Spearhead end-to-end brand strategy for Pre-Harvest categories — Crop Protection, Crop Nutrition, Seeds, and Cattle Feed — across digital and offline platforms, serving 2.2M+ farmers. Manage annual marketing budget with full P&L accountability, tracking ROI across all investments and continuously optimising budget allocation. Drive 25% farmer retention rate through product-level incentive schemes, building a loyal customer base of 1 Lakh+ farmers associated with category-level schemes. Lead, mentor, and manage a cross-functional team of 5 across Social Media, Content & Video Production, Performance Marketing, and Growth & Retention. Drive multi-channel Growth & Retention marketing through WhatsApp, RCS, IVR, In-App notifications, and Push Notifications, optimising customer lifecycle value. Own and manage annual marketing schemes and product-level trade schemes, aligning promotions with revenue targets and on-ground business growth. Oversee product packaging design and all brand communication touch-points, ensuring consistent brand identity and compelling product differentiation. Manage the Dealer Loyalty Scheme and channel/trade partner programs to deepen distributor relationships and expand market penetration. Lead vendor and creative agency management — briefing, reviewing, and ensuring timely delivery of brand assets, content, and campaign collateral. Own end-to-end new product launch process: pre-launch STP & CVP analysis, go-to-market planning, competitive positioning, and post-launch performance tracking. Act as Brand Custodian — establishing and enforcing brand guidelines, communication standards, and visual identity across functions. Conceptualise and execute multi-level ATL/BTL campaigns in collaboration with the Marketing Head, driving brand awareness and farmer adoption.

Senior Brand Manager at DeHaat, Jun 2024 - Jul 2025 · 1 yr 2 mos, Gurugram, Haryana, India

Assistant Manager Marketing at Chambal Fertilisers and Chemicals Limited, Jun 2023 - Jun 2024 · 1 yr 1 mo, Headed regional marketing activities and product launch events for Bio-Fertilizers & Pesticides across MP Central and West zones. Managed complete supply and distribution (S&D) of fertiliser movement by rail and road, driving logistics efficiency. Achieved ₹18 Cr revenue from Paddy Crop Protection sales across Narmadapuram and Raisen districts in a single crop season. Planned and monitored S&D budgets, tracked movement plans to DOA/LFS channels, and led cost optimisation initiatives. Collaborated with trade partners to execute field-level brand activations and sales promotion programmes.

Assistant Manager- S&D at Chambal Fertilisers and Chemicals Limited, Jul 2022 - Jun 2023 · 1 yr

Deputy Manager - Product Lead at Dhanuka Agritech Ltd., Aug 2021 - Jul 2022 · 1 yr, Gurugram, Haryana, India, Led Product Life Cycle (PLC) management and pan-India marketing strategy for a portfolio of 3 herbicide products. Launched 2 new products — Cornex and Tornado — with pan-India GTM execution; Tornado achieved 120% of AOP sales target in its first year. Conducted market research, competitive pricing analysis, GTM planning, and sales forecasting for the herbicide portfolio. Delivered comprehensive product training to the national sales team, strengthening field effectiveness and brand advocacy. Managed advertising, brand communication, and production of POP materials including literature, banners, posters, and promotional props. Executed pan-India field visits for product marketing activities, market intelligence, and trade engagement.

Executive Trainee at Rallis India Limited(A Tata Enterprise), May 2021 - Aug 2021 · 4 mos

Student Placement Coordinator at College of Agribusiness Management, Jun 2019 - May 2021 · 2 yrs, Pantnagar

Education

Master of Business Administration - MBA, Agribusiness/Agricultural Business Operations, College of Agribusiness Management

Bachelor of Science - BS, Agriculture, Agriculture Operations, and Related Sciences, Doon (P.G) College of Agriculture Science and Technology (DCAST), Dehradun