Naina Porwal profile photo 1 on Tal

Naina Porwal

Market Research & Strategy | YC-backed Startup Experience

Bengaluru

1+ year of work experience

Anakin (YC S21)
Apr 20263 mosJun 2026

Bangalore Urban

🔹 Conducted market and ecosystem research across 223+ SaaS platforms. → Enabled 35 product submissions and 4 live listings to improve discoverability. 🔹 Led recruitment for the Campus Ambassador Program. → Screened 300+ applications, conducted 87+ interviews, onboarded ambassadors, and supported campaign execution. 🔹 Built AI-powered marketing automation workflows. → Used Claude, Playwright, PhantomBuster, and browser automation to streamline video creation, publishing, and outreach. 🔹 Performed data scraping and automated research workflows. → Collected market data and built scalable processes for marketing operations 🔹 Researched 223+ SaaS directories, resulting in 35 product submissions and 4 live listings. → Improved product discoverability and supported GTM initiatives. 🔹 Evaluated 63+ integration and browser extension opportunities. → Supported ecosystem research and GTM expansion.
Ajuba
Oct 20232 mosNov 2023

Navi Mumbai, Maharashtra, India

🔹Worked under Dr. Paramjeet Singh Kattu, National Awardee 🔹Improved audience relevance and contextual clarity of scripted content through structured development and refinement → Conducted audience theme research and supported script ideation under close editorial guidance 🔹Completed 50+ structured script drafts and revisions across feedback cycles → Applied message framing, narrative logic, and audience perspective analysis to strengthen persuasion and coherence 🔹Developed a strong foundation in persuasive storytelling for digital media → Worked closely with the creative team to align scripts with content intent and expected audience response
Parul University
Aug 20231 yr 5 mosDec 2024

Vadodara, Gujarat, India

🔹Enabled 84,600+ organic reach across social media platforms, contributing to improved institutional visibility, with a significant share from non-follower audiences → Executed and optimised social media content in alignment with broader communication objectives, adapting formats and themes based on audience response 🔹Increased content interactions by 3,600% and reach by 578% → Analysed engagement metrics and CTR indicators to refine content presentation, posting cadence, and content mix 🔹Planned and delivered 201+ social media posts and reels over sustained publishing cycles → Managed content calendars and coordination, ensuring consistency and relevance across platforms
Jun 20232 mosJul 2023

Vadodara, Gujarat, India

🔹Delivered audience-focused news stories with local relevance and clarity → Conducted field reporting, interviews, and background research to capture public perspectives 🔹Improved accessibility of news content for diverse audiences → Translated complex issues into clear, structured narratives 🔹Built first-hand understanding of audience behaviour and information consumption → Engaged with varied community segments to gather contextual insights
Parul University
Nov 20221 moNov 2022

Vadodara, Gujarat, India

Naina’s AI Stack

claude code
claude code
notion
notion
ChatGPT
ChatGPT

Education

Welingkar Institute of Management

PGDM, E- Business

Welingkar Institute of Management

20252 yrs2027
Parul University

Bachelor of Arts - BA, Journalism and Mass Communication

Parul University

20223 yrs2025

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Headline

Market Research & Strategy | YC-backed Startup Experience

About

My interest lies in understanding how consumer behavior, market insights, and strategic thinking influence brand growth and business outcomes. I’m particularly drawn to consumer-focused industries where culture, aspiration, accessibility, and evolving market behavior shape how people connect with brands and products. Through projects across GTM strategy, market research, customer segmentation, demand analysis, and brand positioning, I’ve developed a strong interest in solving marketing problems through structured and insight-driven thinking. I enjoy working at the intersection of analytical thinking and creative problem-solving, where creativity strengthens positioning, improves consumer connection, and contributes to measurable impact rather than existing in isolation. As I pursue my PGDM eBiz at Welingkar Institute, I have interests in consumer insights, , and marketing consulting for consumer-facing businesses.

Location

Bengaluru

AI stack

claude code

notion

ChatGPT

Work experience

Go-to-Market and Growth Marketing Intern at Anakin (YC S21), Apr 2026 - Jun 2026 · 3 mos, Bangalore Urban, 🔹 Conducted market and ecosystem research across 223+ SaaS platforms. → Enabled 35 product submissions and 4 live listings to improve discoverability. 🔹 Led recruitment for the Campus Ambassador Program. → Screened 300+ applications, conducted 87+ interviews, onboarded ambassadors, and supported campaign execution. 🔹 Built AI-powered marketing automation workflows. → Used Claude, Playwright, PhantomBuster, and browser automation to streamline video creation, publishing, and outreach. 🔹 Performed data scraping and automated research workflows. → Collected market data and built scalable processes for marketing operations 🔹 Researched 223+ SaaS directories, resulting in 35 product submissions and 4 live listings. → Improved product discoverability and supported GTM initiatives. 🔹 Evaluated 63+ integration and browser extension opportunities. → Supported ecosystem research and GTM expansion.

Director and Screenwriting Intern at Ajuba, Oct 2023 - Nov 2023 · 2 mos, Navi Mumbai, Maharashtra, India, 🔹Worked under Dr. Paramjeet Singh Kattu, National Awardee 🔹Improved audience relevance and contextual clarity of scripted content through structured development and refinement → Conducted audience theme research and supported script ideation under close editorial guidance 🔹Completed 50+ structured script drafts and revisions across feedback cycles → Applied message framing, narrative logic, and audience perspective analysis to strengthen persuasion and coherence 🔹Developed a strong foundation in persuasive storytelling for digital media → Worked closely with the creative team to align scripts with content intent and expected audience response

Social Media Coordinator at Parul University, Aug 2023 - Dec 2024 · 1 yr 5 mos, Vadodara, Gujarat, India, 🔹Enabled 84,600+ organic reach across social media platforms, contributing to improved institutional visibility, with a significant share from non-follower audiences → Executed and optimised social media content in alignment with broader communication objectives, adapting formats and themes based on audience response 🔹Increased content interactions by 3,600% and reach by 578% → Analysed engagement metrics and CTR indicators to refine content presentation, posting cadence, and content mix 🔹Planned and delivered 201+ social media posts and reels over sustained publishing cycles → Managed content calendars and coordination, ensuring consistency and relevance across platforms

Intern at Nation Plus News Channel, Jun 2023 - Jul 2023 · 2 mos, Vadodara, Gujarat, India, 🔹Delivered audience-focused news stories with local relevance and clarity → Conducted field reporting, interviews, and background research to capture public perspectives 🔹Improved accessibility of news content for diverse audiences → Translated complex issues into clear, structured narratives 🔹Built first-hand understanding of audience behaviour and information consumption → Engaged with varied community segments to gather contextual insights

In-house Media Internship at Parul University, Nov 2022 - Nov 2022 · 1 mo, Vadodara, Gujarat, India

Education

PGDM, E- Business, Welingkar Institute of Management

Bachelor of Arts - BA, Journalism and Mass Communication, Parul University