---
title: "Naina Parasher - Marketing Management Trainee in Bengaluru | Tal"
description: "Meet Naina Parasher, Brand, Growth & Marketing Strategy | Axis Mutual Fund based in Bengaluru. AI stack includes claude, gemini, and notebooklm."
image: "https://tal.club/meet/naina-parasher/share-image"
---

# Naina Parasher on Tal

## Headline

Brand, Growth & Marketing Strategy \| Axis Mutual Fund

## About

With a foundation in Communication and Media from the University of Amsterdam and an MBA in Marketing from SIBM Pune, I bring experience across brand storytelling, SEO, digital strategy and performance\-led growth\. My work as a professional experience has included building search\-optimised content systems, managing websites for D2C brands and improving digital campaign ROIs through structured experiments and data\-backed decisions\. Most recently, at Axis Mutual Fund, I worked on scaling the MoneyIQ content platform, driving organic growth through SEO\-led content strategy and user\-focused digital optimisation\. Leadership has been central to my work, from coaching junior strategists to collaborating with cross\-functional teams to build scalable, insight\-driven strategies\. The goal is simple\. Marketing that feels thoughtful, analytical and genuinely useful\.

## Location

Bengaluru

## AI stack

claude

gemini

notebooklm

notion

perplexity

ChatGPT

## Work experience

Marketing Management Trainee at Axis Mutual Fund, Jun 2026 \- Present · 4 mos, Mumbai, Maharashtra, India

Axis AHEAD Intern at Axis Mutual Fund, Apr 2025 \- May 2025 · 2 mos, Mumbai, Maharashtra, India, Strategy Intern at Axis Mutual Fund, Corporate Communications and PR Team Project: Axis Mutual Fund MoneyIQ Blog \- Doubled blog traffic to 42,000\+ sessions during internship period, with 7\.6% driven by personally authored SEO\-led content \- Reduced blog bounce rate by 27% and increased average time spent by 58% through improved formatting and UX inputs \- Identified high\-ranking search phrases and integrated keyword optimisation, resulting in 7 new blogs ranking in the Google Top 10 \- Conducted UI/UX audit and competitive analysis on various technical and non\-technical SEO aspects across 7\+ AMCs; identified improvement areas and recommended enhancements \- Developed and recommended a 6\-bucket content strategy, aligning with customer journeys and improving targeting for 4 personas \- Delivered 15\+ blogs and 25\+ micro\-content pieces \(Quora, Telegram, Push notifications\), enhancing Axis MF’s digital content footprint across platforms

Content Consultant at IMERGEY, Oct 2023 \- Mar 2025 · 1 yr 6 mos, Hong Kong SAR, \- Compose long\-form articles of approx 1200 words on Thought Leadership, for clients in the Gulf, the U\.S\.A, Hong Kong, Singapore and others \- Conduct in\-depth research on K\.S\.A Vision 2030, developments across HR, Ops and GenAI/ML applications across industries

Content Consultant at Bubble Network, Jun 2023 \- Oct 2023 · 5 mos, Remote, \- Developed SEO\-optimized blogs for start\-ups in gaming, clothing, and healthcare sectors, improving organic traffic and search engine rankings \- Conducted in\-depth research and analysis to produce well\-informed, data\-driven content tailored to specific audience

Senior Solutions Strategist at Bubble Network, Aug 2022 \- Jun 2023 · 11 mos, Hybrid, \- Managed 3 long\-term and 6 short\-term performance marketing and SEO clients across FMCG, Lifestyle, Finance and others \- Implemented monthly objectives and strategies based on client problem statements and introduced new tools accordingly \- Increased return on online ad spend by 230% and achieved top 20 Google Search engine rankings through relevant backlinks \- Analyzed online data of Shopify, SEO and social media to measure progress and updated strategies, Shopify UI/UX accordingly \- Brought in the use of new tech tools for Digital growth across marketing segments including performance marketing, ads strategy, branding and SEO services \- Led a team of 3 Junior Solutions Strategists on digital growth strategy, client management & trained them on analytics tools

Connected \(earlier StudyFree\) Peer Mentor at Connected, Apr 2021 \- Aug 2023 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India, \- Assisted students in finding the right information and provided insights on life as a student in the Netherlands \- Guided students through the admissions processes and helped them settle in, drawing from personal experience \- Contributed to the community by participating in Q&A sessions on social platforms and supporting editorial efforts \- Moderated and hosted workshops on various topics relevant to students planning to study abroad \- Engaged actively as a member of the mentoring community

## Education

Master of Business Administration \- MBA, Marketing, Symbiosis Institute of Business Management, Pune

Bachelor's degree, Communication and Media Studies, University of Amsterdam

[View the original profile](https://tal.club/meet/naina-parasher)

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