Headline

Brand, Growth & Marketing Strategy | Axis Mutual Fund

About

With a foundation in Communication and Media from the University of Amsterdam and an MBA in Marketing from SIBM Pune, I bring experience across brand storytelling, SEO, digital strategy and performance-led growth. My work as a professional experience has included building search-optimised content systems, managing websites for D2C brands and improving digital campaign ROIs through structured experiments and data-backed decisions. Most recently, at Axis Mutual Fund, I worked on scaling the MoneyIQ content platform, driving organic growth through SEO-led content strategy and user-focused digital optimisation. Leadership has been central to my work, from coaching junior strategists to collaborating with cross-functional teams to build scalable, insight-driven strategies. The goal is simple. Marketing that feels thoughtful, analytical and genuinely useful.

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

perplexity

ChatGPT

Work experience

Marketing Management Trainee at Axis Mutual Fund, Jun 2026 - Present · 4 mos, Mumbai, Maharashtra, India

Axis AHEAD Intern at Axis Mutual Fund, Apr 2025 - May 2025 · 2 mos, Mumbai, Maharashtra, India, Strategy Intern at Axis Mutual Fund, Corporate Communications and PR Team Project: Axis Mutual Fund MoneyIQ Blog - Doubled blog traffic to 42,000+ sessions during internship period, with 7.6% driven by personally authored SEO-led content - Reduced blog bounce rate by 27% and increased average time spent by 58% through improved formatting and UX inputs - Identified high-ranking search phrases and integrated keyword optimisation, resulting in 7 new blogs ranking in the Google Top 10 - Conducted UI/UX audit and competitive analysis on various technical and non-technical SEO aspects across 7+ AMCs; identified improvement areas and recommended enhancements - Developed and recommended a 6-bucket content strategy, aligning with customer journeys and improving targeting for 4 personas - Delivered 15+ blogs and 25+ micro-content pieces (Quora, Telegram, Push notifications), enhancing Axis MF’s digital content footprint across platforms

Content Consultant at IMERGEY, Oct 2023 - Mar 2025 · 1 yr 6 mos, Hong Kong SAR, - Compose long-form articles of approx 1200 words on Thought Leadership, for clients in the Gulf, the U.S.A, Hong Kong, Singapore and others - Conduct in-depth research on K.S.A Vision 2030, developments across HR, Ops and GenAI/ML applications across industries

Content Consultant at Bubble Network, Jun 2023 - Oct 2023 · 5 mos, Remote, - Developed SEO-optimized blogs for start-ups in gaming, clothing, and healthcare sectors, improving organic traffic and search engine rankings - Conducted in-depth research and analysis to produce well-informed, data-driven content tailored to specific audience

Senior Solutions Strategist at Bubble Network, Aug 2022 - Jun 2023 · 11 mos, Hybrid, - Managed 3 long-term and 6 short-term performance marketing and SEO clients across FMCG, Lifestyle, Finance and others - Implemented monthly objectives and strategies based on client problem statements and introduced new tools accordingly - Increased return on online ad spend by 230% and achieved top 20 Google Search engine rankings through relevant backlinks - Analyzed online data of Shopify, SEO and social media to measure progress and updated strategies, Shopify UI/UX accordingly - Brought in the use of new tech tools for Digital growth across marketing segments including performance marketing, ads strategy, branding and SEO services - Led a team of 3 Junior Solutions Strategists on digital growth strategy, client management & trained them on analytics tools

Connected (earlier StudyFree) Peer Mentor at Connected, Apr 2021 - Aug 2023 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India, - Assisted students in finding the right information and provided insights on life as a student in the Netherlands - Guided students through the admissions processes and helped them settle in, drawing from personal experience - Contributed to the community by participating in Q&A sessions on social platforms and supporting editorial efforts - Moderated and hosted workshops on various topics relevant to students planning to study abroad - Engaged actively as a member of the mentoring community

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Pune

Bachelor's degree, Communication and Media Studies, University of Amsterdam