Headline

Head of Sales @ Play Arena - Driving Sales Growth | Operations, CRM

About

As the Head of Sales at Play Arena, I lead a team of sales professionals to drive revenue growth and customer satisfaction in the adventure activities and sports industry. With the help of my team, I have successfully secured multiple large contracts with corporate clients, schools, and colleges, resulting in a 30% increase in annual revenue and a 50% increase in repeat bookings. I have a strong background in Sales and customer relationship, having worked as a Senior Business Development Executive at Extramarks Education India Pvt. Ltd. for 10 months, where I managed a portfolio of over 100 schools and generated over 10 crores in sales. I also have a Bachelor of Engineering degree in Electrical, Electronics and Communications Engineering from Latha Mathavan Engineering College, which gives me a solid foundation in technology and innovation. I am passionate about learning new skills and exploring new opportunities in the sales domain, and I am always eager to take on new challenges and deliver exceptional results.

Location

Bengaluru

AI stack

claude

deepmind

deepseek

gemini

notion

openai

Work experience

Head of Sales Operations at PLaY Arena, Nov 2022 - Present · 4 y, Bengaluru, Karnataka, India, Own both B2B corporate and group sales and B2C walk-in and online bookings for a sports and adventure venue in Bengaluru, leading a 25-person sales organization through 5 direct-report managers and reporting to the CEO and CFO. Key Achievements : • Doubled venue revenue from ~₹24 Cr in FY23 to ~₹48 Cr in FY26 across B2B corporate and group sales and B2C walk-in and online bookings. • Redesigned the sales incentive program, lifting average monthly revenue per salesperson from ~₹12 L to ~₹24 L. • Grew repeat corporate accounts from ~40 to ~60 by segmenting customers, identifying the high-value accounts and tailoring follow-up to them. • Run a pipeline of ~300 corporate, school and college group bookings a month at an average ticket of ₹1 to 2 L. • Rolled out Salesforce CRM tracking and trained the team to log every customer interaction and preference, so year-on-year revenue and repeat business are reported from one system. • Built B2B partnerships that widened the venue's corporate reach, designed training programs for the B2B and B2C teams, and cut duplicated steps from the booking-to-event workflow. Core Competencies : ▪ Sales Leadership ▪ B2B Corporate and Group Sales ▪ B2C Sales ▪ Key Account Management ▪ Sales Incentive Design ▪ Salesforce CRM ▪ Pipeline Management ▪ Customer Segmentation ▪ Sales Process Design ▪ Hiring and Appraisals

Cluster Manager at The Little Gym India, Jun 2022 - Oct 2022 · 4 mo, Bengaluru, Karnataka, India, Ran revenue and operations for 5 company-operated kids' fitness and development centers, owning program pricing, enrolments and the parent experience across the cluster. Key Achievements : • Booked ~₹2.5 Cr across the 5 company-operated centers in 5 months, about 40% of The Little Gym India's revenue in management P&L reviews. • Grew active enrolments from ~180 to ~230 per center while bringing drop-outs down. • Owned program pricing and the parent experience across the cluster. • Hired and trained the front-line center teams against enrolment and service targets. Core Competencies : ▪ Multi-Centre Operations Management ▪ Revenue Analysis ▪ Programme Pricing ▪ Customer Retention ▪ Hiring and Training ▪ P&L Review Reporting ▪ Enrolment Growth ▪ Customer Engagement

Senior Business Development Executive at Extramarks Education India Pvt. Ltd., Jan 2020 - Oct 2020 · 9 mo, Coimbatore, Tamil Nadu, India, Sold K-12 ed-tech programs into schools from a portfolio of 100+ schools, working remotely from Madurai. • Signed 25 schools from a portfolio of 100+ schools. • Closed ₹8 to 10 L a week against a ₹10 L weekly target. • Trained and coached 10+ sales executives on pitch building and spot closing; the group delivered ₹15 L+ in weekly sales. Core Competencies : ▪ School and Institutional Sales ▪ New Business Development ▪ Sales Coaching ▪ Cold Calling ▪ Negotiation ▪ Direct Sales ▪ Customer Relationship Management ▪ Pitch Building

Business Development Associate at BYJU'S (Think & Learn Pvt. Ltd.), Jun 2019 - Dec 2019 · 6 mo, Madurai, Tamil Nadu, India, Sold ed-tech programs across Tamil Nadu from the Coimbatore office, combining cold calling with in-person field meetings. Key Achievements : • Averaged ₹22k in daily revenue per sale (DRPS) and closed ~₹40 L across 7 months, covering Tamil Nadu from the Coimbatore office. • Informally led a group of 5+ executives, splitting the week into cold-calling and appointment days (Thursday, Friday) and field-meeting days (Saturday to Monday) to raise on-the-spot closes. Core Competencies : ▪ Direct Sales ▪ B2C Sales ▪ Cold Calling ▪ Field Sales ▪ Appointment Setting ▪ Negotiation ▪ Customer Engagement ▪ Sales Coaching

Gymnastics Manager at The Little Gym India, Feb 2016 - Jun 2019 · 3 y 4 mo, India, Worked as both coach and manager at a kids' fitness and development center, carrying the center's targets for The Little Gym's Holistic Child Development programs. Key Achievements : • Carried the center's enrolment, renewal and revenue targets alongside coaching, and supported center managers in selling The Little Gym programs. • Trained and led the instructor team on curriculum and quality standards, and kept the gym floor and equipment safe for children. • Drove class renewals through regular progress reviews with parents in The Little Gym's Holistic Child Development programs. Core Competencies : ▪ Enrolment and Renewal Targets ▪ Direct Sales ▪ Instructor Training ▪ Curriculum and Quality Standards ▪ Parent Engagement ▪ Customer Service ▪ Client Services ▪ Safety Standards

Education

Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering, Latha Mathavan Engineering College, Madurai

Bachelor's degree, Computer Science, TVS matriculation higher Secondary School

Public links

linkedin.com: https://www.linkedin.com/in/nagarjun-raju-990a43136?utm_source=share_via&utm_content=profile&utm_medium=member_android