Headline

Consumer Insights Leader | 16+ Yrs @ ALLEN, ex–Disney+ Hotstar, Amazon, Ipsos, Kantar | India, Middle East, UK, EU, US, Japan | E-commerce, OTT, AlcoBev, FMCG, Foods, Banking, EdTech | Quant, Qual, Behavioural Science

About

Consumer Insights leader with 16+ years of experience working with industry giants like ALLEN, Disney+ Hotstar, Amazon, Ipsos, and Kantar, across markets in India, UAE, US, UK, Europe, and more. Currently heading Consumer Insights at Allen, where I’m focused on driving impactful consumer insights that will shape strategy, create a meaningful difference, and contribute to building a world-class education company. With a deep passion for understanding consumer behavior, I transform complex data into strategic insights that drive growth and brand success. Let’s connect to explore insights, innovations, and opportunities in the world of consumer intelligence!

Location

Bengaluru

AI stack

claude

gemini

manus

notebooklm

openai

Napkin AI

Work experience

Head of Consumer Insights at ALLEN, Oct 2024 - Present · 2 yrs, Bengaluru, Karnataka, India, Leading Consumer Insights at ALLEN, where I set up the insights function from the ground up and built it into a strategic partner to the business. Partnering closely with leadership across brand, product, customer experience and growth, bringing the consumer voice into key decisions and translating insights into clear choices on where to play, what to build and how to win.

Consumer Insights Lead at Hotstar, Aug 2021 - Oct 2024 · 3 yrs 3 mos, India, Partnered in building the Consumer Insights function at Disney+ Hotstar, embedding a data-driven culture across content, marketing, growth, and product. 🔘Led landmark studies including Indian OTT segmentation and Marvel audience segmentation & sizing — directly shaping content and marketing strategy 🔘Built insights tools: OTT Consumer Understanding Toolkit and TG Identification and Targeting Tool — used across content targeting decisions 🔘Owned research powering high-profile launches like Lootere, The Night Manager, and Aashiqana, marquee events (IPL ’21/’22, ICC World Cup) and more. 🔘Designed a weekly dynamic tracking system that turned marketing performance into a real-time decision tool 🔘Presented regularly to C-suite stakeholders, building alignment on the toughest strategic calls 🔘Blended quant, qual, behavioral science, and platform analytics — no one methodology is enough

Global Consumer Insights Manager at Amazon, Mar 2019 - Jul 2021 · 2 yrs 5 mos, London, United Kingdom, Championed the consumer voice inside one of the world’s most data-rich companies, leading global brand and campaign measurement. 🔘Led a multi-country campaign measurement program across North America, UK, Europe, and Japan, partnering with senior stakeholders to refine global marketing 🔘Sped up insights delivery by 300% through strategic automation — scaling the program to 10+ countries 🔘Built a self-service digital pre-testing platform that doubled campaign effectiveness — a new operating standard for the team 🔘Communicated insights through narrative reports, newsletters, and workshops — influencing C-suite and global cross-functional teams

Consumer Insights Manager at Amazon, Aug 2016 - Feb 2019 · 2 yrs 7 mos, Bengaluru Area, India

Senior Research Manager at Ipsos, Nov 2014 - Aug 2016 · 1 yr 10 mos, Bengaluru Area, India, Clients: AB InBev (SAB Miller), Himalaya 🔘Led one of India’s largest Brand Tracking & Equity studies by volume and market coverage — for a major AlcoBev client, spanning India and South Korea. 🔘Owned end-to-end project design and delivery: research strategy, financials, timelines, client presentations, and team leadership 🔘Delivered actionable insights that drove a product packaging and brand positioning revamp for the client 🔘Managed end-to-end research for AlcoBev and Personal Care clients, balancing flagship programs with ad-hoc projects without missing a beat. 🔘Applied System 1 / System 2 frameworks (Ipsos Brand Equity Model) to decode the subconscious and conscious drivers of consumer choice 🔘Built and mentored a high-performing research team — owned hiring, appraisals, and career development of researchers

Associate Project Director at Kantar, Dec 2009 - Oct 2014 · 4 yrs 11 mos, MillwardBrown & TNS Clients: ITC Foods, CavinKare, MTR Foods, USL/Diageo, TVS Motors, TATA Beverages and more. 🔘Rose from Research Intern to Associate Project Director 🔘Led ~250+ advertising research studies and multiple Brand Health Tracking programs. 🔘Pioneered integrated reporting that merged tracker, retail audit, and media data leading to actionable insights.

Education

PGDM/MBA, Marketing, JAGSoM - Jagdish Sheth School of Management

Bachelor of Business Administration (BBA), Principles of Marketing, Upendra Pai Memorial College (TMA PAI FOUNDATION, MANIPAL)