Headline

Head of Marketing & Growth | Sports For Life | Scaling India’s largest multi-sport youth academy network

About

I build and scale profitable consumer and retail businesses by owning growth end to end — from strategy and demand generation to P&L, operations, and customer retention. Over the last 14+ years, I’ve worked across India’s fashion and retail ecosystem, leading businesses through hyper-scale, transformation, and operational maturity. This includes taking a brand from an early stage to ₹400+ crore in annual revenue, while maintaining strong financial discipline and execution rigor. My strength lies in operating at the intersection of growth and fundamentals, with hands-on ownership across: Business and P&L performance Omni-channel retail (D2C, marketplaces, and physical retail) Supply chain, inventory velocity, and demand planning Data-led decision making and performance tracking Building and leading high-performance teams I have scaled organisations across functions and geographies — growing teams from 10 to 1,200+ people, launching 26 retail stores, institutionalising systems and processes, and building growth engines that are sustainable, not fragile. Representative outcomes: Scaled a business 100× in under five years Delivered ₹400+ crore in annual turnover with consistent P&L profitability Increased customer acquisition by 21% through targeted, data-driven initiatives Improved customer retention by 18% through CRM and loyalty programs Drove 18% year-on-year profit growth through cost and process optimisation Implemented ERP and AI-led forecasting models, improving conversion rates by 22% I’m particularly effective in environments that require clarity, accountability, and scale — aligning teams to outcomes, balancing short-term performance with long-term brand value, and turning complexity into execution. If you’re building or scaling a consumer, retail, or omni-channel business and are looking for leadership that combines strategy with ownership, I’m always open to a conversation. You can reach me at kmythreya@gmail.com

Location

Hyderabad

AI stack

claude code

elevenlabs

meta

obsidian

replit

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Work experience

Head of Marketing & Growth at SFL, Apr 2026 - Present · 6 mos, Mumbai, Maharashtra, India, Leading the entire marketing and growth function for Sports For Life — India's largest multi-sport youth academy network with 50+ centers across Mumbai and Pune. Joined as the first strategic marketing hire, reporting to the founders, to build the growth engine from scratch. I own the full spectrum — brand strategy, performance marketing, content, SEO, BTL activations, pre-sales, and team building. Day to day, this looks like: Defining the go-to-market playbook for multi-location scale — acquisition, activation, retention, and referral frameworks across all centers. Rebuilding the performance marketing stack — Meta and Google Ads, CAPI setup, CRM integrations, attribution, and conversion tracking across 40+ locations. Building the content engine from zero — parent-facing storytelling, athlete spotlights, center-level social presence, and a consistent brand voice across every micro-market. Driving local discovery through Google Business Profile optimization, schema markup, and SEO for every center. Designing on-ground activations — school partnerships, society demos, referral programs, and open days that turn each center into a community hub. Owning the lead-to-trial-to-enrollment funnel — improving trial experience, follow-up workflows, and counselor enablement to strengthen conversion at every stage. Hiring and building the marketing team to support all of the above. If it touches how families discover, experience, and choose SFL — it sits with me.

Vice President - Marketing & Customer Success at Marut Drones, Nov 2024 - Mar 2026 · 1 yr 5 mos, Hyderabad, Telangana, India, As Vice President – Marketing & Customer Success at Marut Drones, I lead the brand, growth, and customer experience strategy for India’s fastest-growing agri-drone company. My role is to drive nationwide adoption of drones across farming communities, FPOs, and agri-institutions through sharp positioning, targeted outreach, and on-ground activations. From performance marketing and influencer-led campaigns to dealer enablement, trade shows, and rural engagement — we’re building a movement that makes drone technology both aspirational and accessible. On the customer success side, my focus is on building systems that deliver not just satisfaction, but delight — through seamless onboarding, training, after-sales support, and community building. We're creating a new category in rural India: Drone-as-a-Service (DAAS). And we’re doing it by combining innovation with trust, tech with empathy, and marketing with purpose. If you’re in the agri-tech, rural development, drone, or sustainability space — let’s connect. I’m always open to ideas, collaborations, and conversations that move the ecosystem forward.

Director - Retail, E-Commerce & Strategy at Mugdha Art Studio, Aug 2016 - Oct 2024 · 8 yrs 3 mos, Hyderabad, Telangana, India, Spearheaded digital transformation and business growth, achieving remarkable revenue growth, retail expansion, and e-commerce success. Growth Path 2019 - Present: Director – Retail Sales, Strategy & Operations 2018: Director – Sales, HR, Strategy 2016: Head – Sales, E-Commerce, HR Key Achievements: ● Transformational Leader: Coordinated retail expansion from 0 to 25 stores across South India, driving unprecedented growth, market penetration and remarkable sales growth from ₹3 crores to ₹350+ crores with a 32% CAGR over 4 years. ● Customer-Centric Growth Strategist: Served over 1 million customers, delivering exceptional experiences, and pioneered digital transformation by implementing ERP, CRM, and analytics tools, enhancing operational efficiency and fueling growth. ● Brand Growth Strategist: Grew e-commerce sales from ₹1 crore to ₹30 crores per annum through data-driven strategies, boosted customer engagement with 60,000+ 4.5/5 Google reviews. ● Operational Excellence & Digital Growth: Streamlined operations, reduced costs by 40%, and drove digital growth through analytics and multi-channel marketing, achieving INR 400 Cr+ turnover. ● Retail Growth: Expanded retail presence to 26 stores across 4 South Indian states, and facilitated e-commerce growth, achieving 3000% online business growth in 5 years. ● E-commerce Sales Growth Hacker: Fueled e-commerce sales from INR 1 Cr. in 2016-17 to INR 30 Cr. in 2021-22, marking a remarkable 30X increase, demonstrating strategic agility in digital sales. ● Global Business Expansion: Facilitated 100X brand expansion with 10,000% growth, expanded to 8 countries, and boosted customer engagement by 50% through CRM implementation. ● Immersive Retail & Digital Branding: Conceptualized a unique temple-themed retail experience, achieving 4.5+ customer satisfaction, and pioneered digital brand development, growing a 2 million+ social media following.

Founder at Inspire Retail - Love & Other Thing, Aug 2014 - Aug 2016 · 2 yrs 1 mo, India, Accelerated e-commerce business growth by launching and scaling platforms, driving revenue expansion. Key Achievements: ● E-commerce Launch & Growth: Propelled the launch of an e-commerce platform, driving 50% revenue growth within the first year through targeted marketing campaigns. ● Customer-Centric Approach: Achieved 99% customer satisfaction by offering personalized, custom-made products that catered to individual preferences and occasions. ● Global Customer Acquisition: Seamlessly acquired a global customer base, including NRI audiences, through organic marketing efforts and strategic partnerships. ● Vendor Management Expertise: Effectively managed a network of vendors, designers, artists, and manufacturers to create unique, high-quality products that met customer demands. ● Revenue Growth Acceleration: Accelerated revenue growth by 50% year-over-year, driving business expansion and customer engagement through data-driven marketing strategies.

Assistant Manager - Sales at Philips Lighting, Jun 2011 - Aug 2014 · 3 yrs 3 mos, Greater Hyderabad Area, Accelerated sales performance, driving revenue growth and expanding market presence through strategic account management and team leadership. Key Achievements: ● Revenue Growth Acceleration: Developed data-driven sales strategies, resulting in 20% revenue growth and expanded key account management. ● Rural Market Penetration: Implemented innovative rural marketing techniques, achieving 30% revenue growth from rural areas and establishing strong distributor and retailer relationships. ● Sales Excellence Awards: Consistently received Best Sales Employee awards for consecutive years, recognizing outstanding performance in achieving sales targets and driving revenue growth. ● Team Leadership & Development: Trained a team of 30 sales executives, ensuring they met targets, achieved incentives, and advanced in their careers. ● Cross-Functional Collaboration: Facilitated with cross-functional teams to enhance marketing campaigns, optimize brand presence, and drive business growth. ➤ Specialties: Strategic Leadership, P&L Management, Team Building, Brand Management, Brand Strategy, Product Launches, Buying & Merchandising, Marketing Strategy, CRM Implementation, Sales Forecasting, Market Trend Analysis, Competitive Insights, Data Analytics, ERP Integration, Omni Channel Retail, Consumer Behavior Analysis, Business Growth Strategy, Revenue Generation, Market Penetration

Education

MBA, Marketing & Advertising, SYMBIOSIS INTERNATIONAL UNIVERSITY

B.E, Electronice & Communications, Osmania University

Public links

linkedin.com: https://www.linkedin.com/in/kmythreya/